Tools & Wizards About Us
passk.it screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 88

    SEO

    Google-friendlier than
    65% of websites

passk.it

PassKit - Extend your mobile reach with Apple Wallet and Google Wallet Passes

Page Load Speed

7.3 sec in total

First Response

534 ms

Resources Loaded

6 sec

Page Rendered

757 ms

passk.it screenshot

About Website

Click here to check amazing Pass K content. Otherwise, check out these important facts you probably never knew about passk.it

Effortlessly create, manage, distribute and analyse the performance of digital coupons, loyalty cards, membership cards, tickets and much more; without your customers needing an app

Visit passk.it

Key Findings

We analyzed Passk.it page load time and found that the first response time was 534 ms and then it took 6.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

passk.it performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value14.5 s

0/100

25%

SI (Speed Index)

Value10.6 s

7/100

10%

TBT (Total Blocking Time)

Value11,520 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.104

88/100

15%

TTI (Time to Interactive)

Value25.0 s

0/100

10%

Network Requests Diagram

passk.it

534 ms

passkit.com

23 ms

bootstrap.min.css

1185 ms

font-awesome.min.css

736 ms

animate.css

943 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Passk.it, 80% (47 requests) were made to Passkit.com and 7% (4 requests) were made to F.vimeocdn.com. The less responsive or slowest element that took the longest time to load (4.1 sec) relates to the external source Passkit.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 765.0 kB (20%)

Content Size

3.8 MB

After Optimization

3.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Passk.it main page is 3.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 2.9 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 19.1 kB

  • Original 24.2 kB
  • After minification 17.7 kB
  • After compression 5.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.5 kB, which is 27% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19.1 kB or 79% of the original size.

Image Optimization

-2%

Potential reduce by 62.3 kB

  • Original 2.9 MB
  • After minification 2.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pass K images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 328.3 kB

  • Original 501.7 kB
  • After minification 501.6 kB
  • After compression 173.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 328.3 kB or 65% of the original size.

CSS Optimization

-86%

Potential reduce by 355.2 kB

  • Original 414.2 kB
  • After minification 398.5 kB
  • After compression 59.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Passk.it needs all CSS files to be minified and compressed as it can save up to 355.2 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (39%)

Requests Now

41

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pass K. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

passk.it

passk.it

534 ms

passkit.com

passkit.com

23 ms

bootstrap.min.css

bootstrap.min.css

1185 ms

font-awesome.min.css

font-awesome.min.css

736 ms

animate.css

animate.css

943 ms

mrova-feedback-form.css

mrova-feedback-form.css

6 ms

style.min.css

style.min.css

10 ms

ga.js

ga.js

295 ms

jquery-2.1.0.min.js

jquery-2.1.0.min.js

17 ms

bootstrap.min.js

bootstrap.min.js

723 ms

jquery.appear.js

jquery.appear.js

496 ms

retina.min.js

retina.min.js

783 ms

jquery.nav.min.js

jquery.nav.min.js

976 ms

script.min.js

script.min.js

980 ms

custom.js

custom.js

1321 ms

dc.js

dc.js

128 ms

142211164

142211164

185 ms

passkit-logo-white.png

passkit-logo-white.png

110 ms

passkit-logo.png

passkit-logo.png

109 ms

passkit-smartphone-banner.png

passkit-smartphone-banner.png

105 ms

apple-wallet-android-pay-wechat-wallet-icons.png

apple-wallet-android-pay-wechat-wallet-icons.png

109 ms

mobile-wallet-passes-o2o-channel.jpg

mobile-wallet-passes-o2o-channel.jpg

1507 ms

customer-loyalty-engagement-report-2016-bg.jpg

customer-loyalty-engagement-report-2016-bg.jpg

1380 ms

coffee-shop-beacon-notification.jpg

coffee-shop-beacon-notification.jpg

1900 ms

passkit-case-study-aeroflot.png

passkit-case-study-aeroflot.png

110 ms

passkit-case-study-subway.png

passkit-case-study-subway.png

110 ms

passkit-case-study-heathrow-airport.png

passkit-case-study-heathrow-airport.png

113 ms

passkit-case-study-ian-daburn.png

passkit-case-study-ian-daburn.png

113 ms

passkit-case-study-pernod-ricard.png

passkit-case-study-pernod-ricard.png

113 ms

passkit-case-study-resorts-world.png

passkit-case-study-resorts-world.png

115 ms

shadow.png

shadow.png

114 ms

mobile-wallet-passes-o2o-channel.jpg

mobile-wallet-passes-o2o-channel.jpg

1406 ms

coffee-shop-beacon-notification.jpg

coffee-shop-beacon-notification.jpg

1797 ms

formal-friday-PFR-2.jpg

formal-friday-PFR-2.jpg

1622 ms

passkit-smartphone-banner.png

passkit-smartphone-banner.png

4111 ms

passkit-logo.png

passkit-logo.png

518 ms

apple-wallet-android-pay-wechat-wallet-icons.png

apple-wallet-android-pay-wechat-wallet-icons.png

948 ms

passkit-logo-white.png

passkit-logo-white.png

514 ms

passkit-case-study-subway.png

passkit-case-study-subway.png

746 ms

passkit-case-study-aeroflot.png

passkit-case-study-aeroflot.png

996 ms

passkit-case-study-ian-daburn.png

passkit-case-study-ian-daburn.png

988 ms

passkit-case-study-heathrow-airport.png

passkit-case-study-heathrow-airport.png

1184 ms

passkit-case-study-pernod-ricard.png

passkit-case-study-pernod-ricard.png

1547 ms

passkit-case-study-resorts-world.png

passkit-case-study-resorts-world.png

1245 ms

shadow.png

shadow.png

1447 ms

Raleway-SemiBold.ttf

Raleway-SemiBold.ttf

1400 ms

Raleway-Medium.ttf

Raleway-Medium.ttf

1421 ms

Raleway-Regular.ttf

Raleway-Regular.ttf

2622 ms

Raleway-Light.ttf

Raleway-Light.ttf

2521 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

2558 ms

__utm.gif

__utm.gif

15 ms

player.js

player.js

118 ms

player.css

player.css

90 ms

ga.js

ga.js

46 ms

vuid.min.js

vuid.min.js

84 ms

__utm.gif

__utm.gif

37 ms

proxy.html

proxy.html

46 ms

543104055.jpg

543104055.jpg

88 ms

__utm.gif

__utm.gif

11 ms

Accessibility Review

passk.it accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

passk.it best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

passk.it SEO score

88

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Passk.it can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Passk.it main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

passk.it

Open Graph data is detected on the main page of Pass K. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: