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paulmitchell.it screenshot

Report Summary

  • 2

    Performance

    Renders faster than
    20% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

paulmitchell.it

Paul Mitchell - Cura dei Capelli Professionale - Prodotti per Capelli

Page Load Speed

9.9 sec in total

First Response

451 ms

Resources Loaded

8.8 sec

Page Rendered

649 ms

paulmitchell.it screenshot

About Website

Welcome to paulmitchell.it homepage info - get ready to check Paul Mitchell best content for Italy right away, or after learning these important things about paulmitchell.it

Per una cura dei capelli professionale a prezzi accessibili, affidati al marchio più conosciuto del settore, Paul Mitchell.

Visit paulmitchell.it

Key Findings

We analyzed Paulmitchell.it page load time and found that the first response time was 451 ms and then it took 9.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

paulmitchell.it performance score

2

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

7/100

10%

LCP (Largest Contentful Paint)

Value31.2 s

0/100

25%

SI (Speed Index)

Value21.6 s

0/100

10%

TBT (Total Blocking Time)

Value3,640 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.659

8/100

15%

TTI (Time to Interactive)

Value22.3 s

1/100

10%

Network Requests Diagram

paulmitchell.it

451 ms

paulmitchell.it

4705 ms

wp-emoji-release.min.js

124 ms

style.min.css

243 ms

classic-themes.min.css

340 ms

Our browser made a total of 161 requests to load all elements on the main page. We found that 93% of them (149 requests) were addressed to the original Paulmitchell.it, 1% (2 requests) were made to Fonts.googleapis.com and 1% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (4.7 sec) belongs to the original domain Paulmitchell.it.

Page Optimization Overview & Recommendations

Page size can be reduced by 389.8 kB (4%)

Content Size

10.0 MB

After Optimization

9.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Paulmitchell.it main page is 10.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 8.5 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 191.9 kB

  • Original 226.8 kB
  • After minification 213.7 kB
  • After compression 34.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 191.9 kB or 85% of the original size.

Image Optimization

-1%

Potential reduce by 110.9 kB

  • Original 8.5 MB
  • After minification 8.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Paul Mitchell images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 52.0 kB

  • Original 916.2 kB
  • After minification 916.2 kB
  • After compression 864.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-12%

Potential reduce by 35.1 kB

  • Original 284.0 kB
  • After minification 268.3 kB
  • After compression 248.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Paulmitchell.it needs all CSS files to be minified and compressed as it can save up to 35.1 kB or 12% of the original size.

Requests Breakdown

Number of requests can be reduced by 106 (74%)

Requests Now

144

After Optimization

38

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 144 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Paul Mitchell. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 66 to 1 for JavaScripts and from 42 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

paulmitchell.it

paulmitchell.it

451 ms

paulmitchell.it

paulmitchell.it

4705 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

124 ms

style.min.css

style.min.css

243 ms

classic-themes.min.css

classic-themes.min.css

340 ms

styles.css

styles.css

341 ms

rs6.css

rs6.css

344 ms

glyphicon.css

glyphicon.css

341 ms

dashicons.css

dashicons.css

454 ms

font-awesome.min.css

font-awesome.min.css

360 ms

bootstrap-front.css

bootstrap-front.css

453 ms

animate.css

animate.css

455 ms

jquery.mCustomScrollbar.css

jquery.mCustomScrollbar.css

458 ms

frontend.min.css

frontend.min.css

461 ms

flatpickr.min.css

flatpickr.min.css

477 ms

select2.min.css

select2.min.css

565 ms

if-menu-site.css

if-menu-site.css

570 ms

style.css

style.css

568 ms

style.css

style.css

568 ms

modules.min.css

modules.min.css

682 ms

font-awesome.min.css

font-awesome.min.css

600 ms

style.min.css

style.min.css

679 ms

ionicons.min.css

ionicons.min.css

701 ms

style.css

style.css

700 ms

style.css

style.css

704 ms

simple-line-icons.css

simple-line-icons.css

720 ms

dripicons.css

dripicons.css

793 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

796 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

797 ms

style_dynamic.css

style_dynamic.css

801 ms

modules-responsive.min.css

modules-responsive.min.css

797 ms

style_dynamic_responsive.css

style_dynamic_responsive.css

837 ms

css

css

56 ms

Personalizzato.css

Personalizzato.css

908 ms

jquery.fancybox.css

jquery.fancybox.css

908 ms

tablepress-combined.min.css

tablepress-combined.min.css

911 ms

tablepress-responsive.min.css

tablepress-responsive.min.css

910 ms

js_composer.min.css

js_composer.min.css

1027 ms

js

js

67 ms

css

css

42 ms

api.js

api.js

46 ms

Defaults.css

Defaults.css

951 ms

proxima-nova.css

proxima-nova.css

905 ms

trade-gothic-condensed.css

trade-gothic-condensed.css

783 ms

font-awesome.css

font-awesome.css

693 ms

normalize.css

normalize.css

693 ms

mega-superstorefinder.css

mega-superstorefinder.css

741 ms

animate.min.css

animate.min.css

795 ms

jquery.min.js

jquery.min.js

780 ms

jquery-migrate.min.js

jquery-migrate.min.js

702 ms

rbtools.min.js

rbtools.min.js

806 ms

rs6.min.js

rs6.min.js

824 ms

bootstrap-tabcollapse.js

bootstrap-tabcollapse.js

743 ms

jquery.mCustomScrollbar.concat.min.js

jquery.mCustomScrollbar.concat.min.js

790 ms

flatpickr.min.js

flatpickr.min.js

777 ms

select2.min.js

select2.min.js

732 ms

rbtools.min.js

rbtools.min.js

785 ms

rs6.min.js

rs6.min.js

958 ms

index.js

index.js

811 ms

index.js

index.js

778 ms

page-scroll-to-id.min.js

page-scroll-to-id.min.js

700 ms

bootstrap.js

bootstrap.js

682 ms

frontend.min.js

frontend.min.js

781 ms

core.min.js

core.min.js

781 ms

tabs.min.js

tabs.min.js

793 ms

accordion.min.js

accordion.min.js

779 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

707 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

773 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

801 ms

jquery.appear.js

jquery.appear.js

821 ms

modernizr.min.js

modernizr.min.js

821 ms

hoverIntent.min.js

hoverIntent.min.js

784 ms

jquery.plugin.js

jquery.plugin.js

734 ms

owl.carousel.min.js

owl.carousel.min.js

777 ms

jquery.waypoints.min.js

jquery.waypoints.min.js

800 ms

Chart.min.js

Chart.min.js

831 ms

fluidvids.min.js

fluidvids.min.js

784 ms

jquery.prettyPhoto.min.js

jquery.prettyPhoto.min.js

721 ms

jquery.nicescroll.min.js

jquery.nicescroll.min.js

743 ms

ScrollToPlugin.min.js

ScrollToPlugin.min.js

784 ms

parallax.min.js

parallax.min.js

821 ms

jquery.waitforimages.js

jquery.waitforimages.js

790 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

773 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

715 ms

packery-mode.pkgd.min.js

packery-mode.pkgd.min.js

765 ms

vivus.min.js

vivus.min.js

824 ms

jquery.parallax-scroll.js

jquery.parallax-scroll.js

780 ms

counter.js

counter.js

728 ms

absoluteCounter.min.js

absoluteCounter.min.js

728 ms

typed.js

typed.js

702 ms

jquery.fullPage.min.js

jquery.fullPage.min.js

724 ms

modules.min.js

modules.min.js

802 ms

js

js

58 ms

analytics.js

analytics.js

26 ms

jquery.fancybox.js

jquery.fancybox.js

777 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs18NvsUhiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs18NvsUhiYA.ttf

42 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUhiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUhiYA.ttf

43 ms

jquery.easing.js

jquery.easing.js

776 ms

jquery.mousewheel.js

jquery.mousewheel.js

776 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

776 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

776 ms

collect

collect

65 ms

collect

collect

33 ms

wp-polyfill.min.js

wp-polyfill.min.js

729 ms

index.js

index.js

738 ms

modernizr.min.js

modernizr.min.js

728 ms

html5shiv.3.7.0.min.js

html5shiv.3.7.0.min.js

728 ms

homebrew.js

homebrew.js

726 ms

ga-audiences

ga-audiences

51 ms

fastclick.min.js

fastclick.min.js

680 ms

init.js

init.js

686 ms

mega-openclose.js

mega-openclose.js

669 ms

mega-superstorefinder.js

mega-superstorefinder.js

732 ms

js_composer_front.min.js

js_composer_front.min.js

736 ms

vc-waypoints.min.js

vc-waypoints.min.js

739 ms

proximanova-regular-webfont.woff

proximanova-regular-webfont.woff

752 ms

ElegantIcons.woff

ElegantIcons.woff

842 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

812 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

747 ms

jpms-logo.png

jpms-logo.png

745 ms

jpms-logo-wh.png

jpms-logo-wh.png

726 ms

transparent.png

transparent.png

702 ms

Kline-hero-model-Aug23.jpeg

Kline-hero-model-Aug23.jpeg

1032 ms

PaulMitchell-logo-Aug23.png

PaulMitchell-logo-Aug23.png

705 ms

Brand1Mondo-testo.png

Brand1Mondo-testo.png

784 ms

bondrx-slide.jpg

bondrx-slide.jpg

1053 ms

ttspecialdetox-slide2.jpg

ttspecialdetox-slide2.jpg

845 ms

Trade-Gothic-Condensed.woff

Trade-Gothic-Condensed.woff

756 ms

color10-slide-bg-scaled.jpg

color10-slide-bg-scaled.jpg

796 ms

scalp-therapy-model-slide-home.jpg

scalp-therapy-model-slide-home.jpg

923 ms

scalp-therapy-product-slide-home.jpg

scalp-therapy-product-slide-home.jpg

891 ms

clean-beaty-logo.png

clean-beaty-logo.png

895 ms

ProximaNova-Regular-webfont.woff

ProximaNova-Regular-webfont.woff

902 ms

ProximaNova-Light-webfont.woff

ProximaNova-Light-webfont.woff

947 ms

ProximaNova-Thin-webfont.woff

ProximaNova-Thin-webfont.woff

946 ms

ProximaNova-Bold-webfont.woff

ProximaNova-Bold-webfont.woff

945 ms

ProximaNova-Black-webfont.woff

ProximaNova-Black-webfont.woff

945 ms

bond-slide_mobile2.jpg

bond-slide_mobile2.jpg

1091 ms

paul-mitchell-bond-rx-logo-lockup.png

paul-mitchell-bond-rx-logo-lockup.png

945 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1025 ms

recaptcha__en.js

recaptcha__en.js

75 ms

ttspecialdetox-slide_mobile.jpg

ttspecialdetox-slide_mobile.jpg

1016 ms

color10-slide-mob.jpg

color10-slide-mob.jpg

1016 ms

cb-scalp-therapy-slide-home-mobile.jpg

cb-scalp-therapy-slide-home-mobile.jpg

964 ms

i-nostri-valori.jpg

i-nostri-valori.jpg

947 ms

nostri-valori-titolo.png

nostri-valori-titolo.png

1001 ms

i-nostri-valori-mobile.jpg

i-nostri-valori-mobile.jpg

1001 ms

nostri-valori-texts-300x238.png

nostri-valori-texts-300x238.png

965 ms

dummy.png

dummy.png

986 ms

sfida-il-bianco.jpg

sfida-il-bianco.jpg

1077 ms

bond-slide_mobile.jpg

bond-slide_mobile.jpg

1183 ms

teatree-special-detox-slide-home.jpg

teatree-special-detox-slide-home.jpg

1168 ms

trattamenti-hair-spa.jpg

trattamenti-hair-spa.jpg

878 ms

LogoJPMS-bianco.png

LogoJPMS-bianco.png

881 ms

openhand.cur

openhand.cur

626 ms

PaulMitchell_MenuBrand.jpg

PaulMitchell_MenuBrand.jpg

638 ms

TeaTree_MenuBrand.jpg

TeaTree_MenuBrand.jpg

640 ms

Awapuhi_MenuBrand.jpg

Awapuhi_MenuBrand.jpg

726 ms

Neuro_MenuBrand.jpg

Neuro_MenuBrand.jpg

724 ms

Mitch_MenuBrand.jpg

Mitch_MenuBrand.jpg

752 ms

ProfessionalHairColor_MenuBrand.jpg

ProfessionalHairColor_MenuBrand.jpg

126 ms

Accessibility Review

paulmitchell.it accessibility score

75

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

paulmitchell.it best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

paulmitchell.it SEO score

76

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    IT

  • Language Claimed

    IT

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Paulmitchell.it can be misinterpreted by Google and other search engines. Our service has detected that Italian is used on the page, and it matches the claimed language. Our system also found out that Paulmitchell.it main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

paulmitchell.it

Open Graph data is detected on the main page of Paul Mitchell. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: