Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

payback.co.in

Largest Multi-brand Loyalty Program in India - PAYBACK

Page Load Speed

6.8 sec in total

First Response

1.6 sec

Resources Loaded

5.2 sec

Page Rendered

110 ms

payback.co.in screenshot

About Website

Visit payback.co.in now to see the best up-to-date PAYBACK content and also check out these interesting facts you probably never knew about payback.co.in

Shop Online via PAYBACK, the largest customer loyalty program that lets you earn rewards points on your daily shopping from 100+ online & in-store partners across India. "Awarded the Best Loyalty Prog...

Visit payback.co.in

Key Findings

We analyzed Payback.co.in page load time and found that the first response time was 1.6 sec and then it took 5.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

payback.co.in performance score

0

Network Requests Diagram

zillionrewards.in

1566 ms

bb33d6f79f77f9c2.css

40 ms

bf55cfc625908880.css

39 ms

polyfills-c67a75d1b6f99dc8.js

40 ms

webpack-f59d365eea5ac343.js

93 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Payback.co.in, 43% (25 requests) were made to Zillionrewards.in and 5% (3 requests) were made to Cdn.gyftr.com. The less responsive or slowest element that took the longest time to load (2.5 sec) relates to the external source Zillionrewards.in.

Page Optimization Overview & Recommendations

Page size can be reduced by 429.4 kB (15%)

Content Size

2.8 MB

After Optimization

2.3 MB

In fact, the total size of Payback.co.in main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 426.9 kB

  • Original 476.4 kB
  • After minification 476.0 kB
  • After compression 49.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 426.9 kB or 90% of the original size.

Image Optimization

-0%

Potential reduce by 2.5 kB

  • Original 2.3 MB
  • After minification 2.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. PAYBACK images are well optimized though.

Requests Breakdown

Number of requests can be reduced by 12 (48%)

Requests Now

25

After Optimization

13

The browser has sent 25 CSS, Javascripts, AJAX and image requests in order to completely render the main page of PAYBACK. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors

payback.co.in SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Payback.co.in can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Payback.co.in main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of PAYBACK. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: