Tools & Wizards About Us
payback.it screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

payback.it

PAYBACK: il Programma fedeltà PAYBACK multipartner per i tuoi acquisti

Page Load Speed

1.2 sec in total

First Response

128 ms

Resources Loaded

986 ms

Page Rendered

61 ms

payback.it screenshot

About Website

Welcome to payback.it homepage info - get ready to check PAYBACK best content for Italy right away, or after learning these important things about payback.it

Scopri la carta fedeltà PAYBACK! Accumula °Punti con le tue spese quotidiane e il tuo shopping online, ottieni fantastici premi e buoni sconto.

Visit payback.it

Key Findings

We analyzed Payback.it page load time and found that the first response time was 128 ms and then it took 1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster. This domain responded with an error, which can significantly jeopardize Payback.it rating and web reputation

Performance Metrics

payback.it performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.9 s

1/100

10%

LCP (Largest Contentful Paint)

Value17.4 s

0/100

25%

SI (Speed Index)

Value10.6 s

7/100

10%

TBT (Total Blocking Time)

Value1,030 ms

26/100

30%

CLS (Cumulative Layout Shift)

Value0.16

73/100

15%

TTI (Time to Interactive)

Value13.8 s

10/100

10%

Network Requests Diagram

www.payback.it

128 ms

_Incapsula_Resource

11 ms

_Incapsula_Resource

4 ms

_Incapsula_Resource

2 ms

css2

34 ms

Our browser made a total of 6 requests to load all elements on the main page. We found that 67% of them (4 requests) were addressed to the original Payback.it, 17% (1 request) were made to Fonts.googleapis.com and 17% (1 request) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (128 ms) belongs to the original domain Payback.it.

Page Optimization Overview & Recommendations

Page size can be reduced by 387 B (2%)

Content Size

21.5 kB

After Optimization

21.1 kB

  • HTML
  • JavaScript

In fact, the total size of Payback.it main page is 21.5 kB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only a small number of websites need less resources to load. Javascripts take 20.6 kB which makes up the majority of the site volume.

HTML Optimization

-41%

Potential reduce by 366 B

  • Original 890 B
  • After minification 890 B
  • After compression 524 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 366 B or 41% of the original size.

JavaScript Optimization

-0%

Potential reduce by 21 B

  • Original 20.6 kB
  • After minification 20.6 kB
  • After compression 20.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

We found no issues to fix!

Requests Now

4

After Optimization

4

  • AJAX
  • JavaScript
  • CSS

The browser has sent 4 CSS, Javascripts, AJAX and image requests in order to completely render the main page of PAYBACK. According to our analytics all requests are already optimized.

Network Requests Diagram

www.payback.it

www.payback.it

128 ms

_Incapsula_Resource

_Incapsula_Resource

11 ms

_Incapsula_Resource

_Incapsula_Resource

4 ms

_Incapsula_Resource

_Incapsula_Resource

2 ms

css2

css2

34 ms

font

font

20 ms

Accessibility Review

payback.it accessibility score

81

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

payback.it best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

payback.it SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    IT

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Payback.it can be misinterpreted by Google and other search engines. Our service has detected that Italian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Payback.it main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

payback.it

Open Graph description is not detected on the main page of PAYBACK. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: