Tools & Wizards About Us
paybackindia.com screenshot

Report Summary

  • 8

    Performance

    Renders faster than
    22% of other websites

  • 63

    Accessibility

    Visual factors better than
    that of 28% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

paybackindia.com

Largest Multi-brand Loyalty Program in India - PAYBACK

Page Load Speed

10.3 sec in total

First Response

1.4 sec

Resources Loaded

5.5 sec

Page Rendered

3.3 sec

paybackindia.com screenshot

About Website

Welcome to paybackindia.com homepage info - get ready to check PAYBACK India best content right away, or after learning these important things about paybackindia.com

Shop Online via PAYBACK, the largest customer loyalty program that lets you earn rewards points on your daily shopping from 100+ online & in-store partners across India. "Awarded the Best Loyalty Prog...

Visit paybackindia.com

Key Findings

We analyzed Paybackindia.com page load time and found that the first response time was 1.4 sec and then it took 8.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

paybackindia.com performance score

8

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

73/100

10%

LCP (Largest Contentful Paint)

Value18.8 s

0/100

25%

SI (Speed Index)

Value22.9 s

0/100

10%

TBT (Total Blocking Time)

Value32,410 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.974

2/100

15%

TTI (Time to Interactive)

Value44.2 s

0/100

10%

Network Requests Diagram

www.payback.in

1446 ms

gtm.js

78 ms

clientlib-all.min.css

1056 ms

gpt.js

84 ms

clientlib-base.min.js

35 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Paybackindia.com, 23% (10 requests) were made to Pbmobi.payback.in and 5% (2 requests) were made to Securepubads.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (1.8 sec) relates to the external source Pbmobi.payback.in.

Page Optimization Overview & Recommendations

Page size can be reduced by 165.3 kB (68%)

Content Size

242.9 kB

After Optimization

77.7 kB

  • HTML
  • JavaScript

In fact, the total size of Paybackindia.com main page is 242.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. HTML takes 186.6 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 165.2 kB

  • Original 186.6 kB
  • After minification 130.0 kB
  • After compression 21.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 56.6 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 165.2 kB or 89% of the original size.

JavaScript Optimization

-0%

Potential reduce by 21 B

  • Original 56.3 kB
  • After minification 56.3 kB
  • After compression 56.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 8 (27%)

Requests Now

30

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of PAYBACK India. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.payback.in

www.payback.in

1446 ms

gtm.js

gtm.js

78 ms

clientlib-all.min.css

clientlib-all.min.css

1056 ms

gpt.js

gpt.js

84 ms

clientlib-base.min.js

clientlib-base.min.js

35 ms

pb-config.js

pb-config.js

47 ms

clientlib-gtm.min.js

clientlib-gtm.min.js

46 ms

clientlib-encryption.min.js

clientlib-encryption.min.js

46 ms

clientlib-all.min.js

clientlib-all.min.js

1093 ms

_Incapsula_Resource

_Incapsula_Resource

59 ms

cq5dam.thumbnail.70.22.png

cq5dam.thumbnail.70.22.png

1767 ms

cq5dam.thumbnail.70.22.png

cq5dam.thumbnail.70.22.png

1768 ms

cq5dam.thumbnail.70.22.png

cq5dam.thumbnail.70.22.png

1821 ms

cq5dam.thumbnail.70.22.png

cq5dam.thumbnail.70.22.png

1818 ms

cq5dam.thumbnail.70.22.png

cq5dam.thumbnail.70.22.png

1760 ms

sprite_payback.png

sprite_payback.png

220 ms

Roboto-Regular.woff

Roboto-Regular.woff

1430 ms

PAYBACK_Light.ttf

PAYBACK_Light.ttf

1718 ms

OpenSans-Regular.ttf

OpenSans-Regular.ttf

1486 ms

Roboto-Bold.woff

Roboto-Bold.woff

1763 ms

PAYBACK_Regular.ttf

PAYBACK_Regular.ttf

1695 ms

pubads_impl_2022092801.js

pubads_impl_2022092801.js

1032 ms

ppub_config

ppub_config

1013 ms

_Incapsula_Resource

_Incapsula_Resource

237 ms

PB_logo_137x50.png

PB_logo_137x50.png

267 ms

facebook.webp

facebook.webp

270 ms

twitter.webp

twitter.webp

269 ms

instagram.webp

instagram.webp

284 ms

shop_online_2.webp

shop_online_2.webp

272 ms

vouchers.webp

vouchers.webp

278 ms

products.webp

products.webp

277 ms

track.webp

track.webp

278 ms

coupons.webp

coupons.webp

281 ms

download_app.webp

download_app.webp

278 ms

original

original

267 ms

original

original

243 ms

original

original

241 ms

original

original

243 ms

original

original

245 ms

ajax-loader.gif

ajax-loader.gif

94 ms

slick.woff

slick.woff

272 ms

integrator.js

integrator.js

230 ms

container.html

container.html

137 ms

Accessibility Review

paybackindia.com accessibility score

63

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

ARIA toggle fields do not have accessible names

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

paybackindia.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

paybackindia.com SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Paybackindia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Paybackindia.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

paybackindia.com

Open Graph description is not detected on the main page of PAYBACK India. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: