Tools & Wizards About Us
pdd.co.uk screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

pdd.co.uk

PDD. Product and Experience Innovation Consultancy.

Page Load Speed

2.3 sec in total

First Response

33 ms

Resources Loaded

1.7 sec

Page Rendered

522 ms

pdd.co.uk screenshot

About Website

Visit pdd.co.uk now to see the best up-to-date PDD content for United Kingdom and also check out these interesting facts you probably never knew about pdd.co.uk

The power of Human-Centred Design. We design award-winning products and experiences for healthcare and consumer companies.

Visit pdd.co.uk

Key Findings

We analyzed Pdd.co.uk page load time and found that the first response time was 33 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

pdd.co.uk performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

7/100

10%

LCP (Largest Contentful Paint)

Value10.8 s

0/100

25%

SI (Speed Index)

Value8.3 s

19/100

10%

TBT (Total Blocking Time)

Value800 ms

36/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.1 s

20/100

10%

Network Requests Diagram

pdd.co.uk

33 ms

www.pddinnovation.com

74 ms

hotjar-1053828.js

122 ms

103126.js

68 ms

jquery-1.12.4.min.js

25 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Pdd.co.uk, 69% (42 requests) were made to Pddinnovation.com and 3% (2 requests) were made to Secure.leadforensics.com. The less responsive or slowest element that took the longest time to load (665 ms) relates to the external source Pddinnovation.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 53.1 kB (3%)

Content Size

1.6 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Pdd.co.uk main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 48.5 kB

  • Original 62.6 kB
  • After minification 62.6 kB
  • After compression 14.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.5 kB or 77% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. PDD images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 2.9 kB

  • Original 142.0 kB
  • After minification 142.0 kB
  • After compression 139.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 1.7 kB

  • Original 72.4 kB
  • After minification 72.4 kB
  • After compression 70.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pdd.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 32 (60%)

Requests Now

53

After Optimization

21

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of PDD. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

pdd.co.uk

pdd.co.uk

33 ms

www.pddinnovation.com

www.pddinnovation.com

74 ms

hotjar-1053828.js

hotjar-1053828.js

122 ms

103126.js

103126.js

68 ms

jquery-1.12.4.min.js

jquery-1.12.4.min.js

25 ms

jquery-ui.min.js

jquery-ui.min.js

28 ms

all.min.css

all.min.css

101 ms

aos.css

aos.css

109 ms

slick.min.css

slick.min.css

396 ms

style.min.css

style.min.css

109 ms

styles.css

styles.css

35 ms

cookie-law-info-public.css

cookie-law-info-public.css

429 ms

cookie-law-info-gdpr.css

cookie-law-info-gdpr.css

424 ms

pagenavi-css.css

pagenavi-css.css

131 ms

style.css

style.css

128 ms

jquery.min.js

jquery.min.js

143 ms

jquery-migrate.min.js

jquery-migrate.min.js

155 ms

cookie-law-info-public.js

cookie-law-info-public.js

486 ms

125416.js

125416.js

94 ms

compliance.webeo.js

compliance.webeo.js

111 ms

copypastesubscribeformlogic.js

copypastesubscribeformlogic.js

108 ms

jquery.min.js

jquery.min.js

198 ms

slick.min.js

slick.min.js

199 ms

aos.js

aos.js

228 ms

general.js

general.js

229 ms

cookie-law-info-table.css

cookie-law-info-table.css

575 ms

index.js

index.js

261 ms

index.js

index.js

373 ms

navigation.js

navigation.js

373 ms

core.webeo.js

core.webeo.js

498 ms

gtm.js

gtm.js

110 ms

modules.305879d9d5e96288a7f4.js

modules.305879d9d5e96288a7f4.js

19 ms

js

js

47 ms

analytics.js

analytics.js

20 ms

collect

collect

113 ms

collect

collect

47 ms

ga-audiences

ga-audiences

140 ms

logo.svg

logo.svg

59 ms

link-arrow.svg

link-arrow.svg

63 ms

Trojan-Lance-2-hero-picture_-1552x926.jpg

Trojan-Lance-2-hero-picture_-1552x926.jpg

62 ms

2400-x-950-Vitalograph-1552x926.jpg

2400-x-950-Vitalograph-1552x926.jpg

85 ms

2400-x-950-Merck-2-1-1552x926.jpg

2400-x-950-Merck-2-1-1552x926.jpg

605 ms

2400-x-950-PitpatPet-1-1552x926.jpg

2400-x-950-PitpatPet-1-1552x926.jpg

89 ms

Danby-Insitu-Artwork-copy-3-1552x926.jpg

Danby-Insitu-Artwork-copy-3-1552x926.jpg

90 ms

discover-arrow.svg

discover-arrow.svg

97 ms

Design-Research_Capability_PDD-800x600.jpg

Design-Research_Capability_PDD-800x600.jpg

114 ms

AdobeStock_287505501-364x290.jpeg

AdobeStock_287505501-364x290.jpeg

133 ms

AdobeStock_585152870-1-364x290.jpeg

AdobeStock_585152870-1-364x290.jpeg

113 ms

916791937-2-364x290.jpg

916791937-2-364x290.jpg

115 ms

Innovation-training-workshop-LinkedIn-800x600.jpg

Innovation-training-workshop-LinkedIn-800x600.jpg

645 ms

Stock-image-for-Tri-star-partnership-800x600.jpg

Stock-image-for-Tri-star-partnership-800x600.jpg

145 ms

submit-arrow.svg

submit-arrow.svg

125 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuLyfMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuLyfMZg.ttf

128 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuI6fMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuI6fMZg.ttf

153 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuOKfMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuOKfMZg.ttf

169 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuGKYMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuGKYMZg.ttf

179 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuFuYMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuFuYMZg.ttf

194 ms

fa-brands-400.woff

fa-brands-400.woff

665 ms

insight.min.js

insight.min.js

35 ms

insight_tag_errors.gif

insight_tag_errors.gif

151 ms

pd.js

pd.js

21 ms

Accessibility Review

pdd.co.uk accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

pdd.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

pdd.co.uk SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pdd.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Pdd.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pdd.co.uk

Open Graph data is detected on the main page of PDD. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: