Tools & Wizards About Us
pelicanstore.com.au screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 91% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 81

    SEO

    Google-friendlier than
    42% of websites

pelicanstore.com.au

Shop Cases, Flashlights, Coolers, and Travel gear | Pelican

Page Load Speed

4.8 sec in total

First Response

167 ms

Resources Loaded

2.8 sec

Page Rendered

1.8 sec

pelicanstore.com.au screenshot

About Website

Visit pelicanstore.com.au now to see the best up-to-date Pelican Store content for Australia and also check out these interesting facts you probably never knew about pelicanstore.com.au

Explore Pelican's rugged, high-performance protective cases made in the USA. Discover durable gear trusted by professionals worldwide.

Visit pelicanstore.com.au

Key Findings

We analyzed Pelicanstore.com.au page load time and found that the first response time was 167 ms and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

pelicanstore.com.au performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

14/100

10%

LCP (Largest Contentful Paint)

Value9.3 s

1/100

25%

SI (Speed Index)

Value7.5 s

26/100

10%

TBT (Total Blocking Time)

Value1,060 ms

25/100

30%

CLS (Cumulative Layout Shift)

Value0.377

28/100

15%

TTI (Time to Interactive)

Value19.9 s

2/100

10%

Network Requests Diagram

pelicanstore.com.au

167 ms

pelicanstore.com.au

265 ms

482 ms

css

41 ms

css

57 ms

Our browser made a total of 168 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original Pelicanstore.com.au, 63% (106 requests) were made to Media.pelican.com and 13% (21 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (542 ms) relates to the external source Media.pelican.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 530.9 kB (7%)

Content Size

7.4 MB

After Optimization

6.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Pelicanstore.com.au main page is 7.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 6.8 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 123.1 kB

  • Original 146.9 kB
  • After minification 130.8 kB
  • After compression 23.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 16.1 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 123.1 kB or 84% of the original size.

Image Optimization

-6%

Potential reduce by 378.6 kB

  • Original 6.8 MB
  • After minification 6.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pelican Store images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.4 kB

  • Original 350.7 kB
  • After minification 350.7 kB
  • After compression 349.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-24%

Potential reduce by 27.8 kB

  • Original 115.5 kB
  • After minification 94.8 kB
  • After compression 87.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pelicanstore.com.au needs all CSS files to be minified and compressed as it can save up to 27.8 kB or 24% of the original size.

Requests Breakdown

Number of requests can be reduced by 33 (23%)

Requests Now

142

After Optimization

109

  • Images
  • JavaScript
  • CSS

The browser has sent 142 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pelican Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

pelicanstore.com.au

pelicanstore.com.au

167 ms

pelicanstore.com.au

pelicanstore.com.au

265 ms

482 ms

css

css

41 ms

css

css

57 ms

css

css

63 ms

css

css

63 ms

bootstrap.min.css

bootstrap.min.css

70 ms

bootstrap-xl.css

bootstrap-xl.css

137 ms

flexslider.css

flexslider.css

193 ms

swiper-bundle.min.css

swiper-bundle.min.css

196 ms

style.css

style.css

345 ms

style-new.css

style-new.css

266 ms

css2

css2

66 ms

swiper-bundle.min.js

swiper-bundle.min.js

335 ms

api.js

api.js

43 ms

ecom.css

ecom.css

204 ms

require.min.js

require.min.js

36 ms

jquery.min.js

jquery.min.js

27 ms

bootstrap.min.js

bootstrap.min.js

320 ms

css

css

17 ms

pelican-dealer-locator-map-au.png

pelican-dealer-locator-map-au.png

164 ms

marine-and-outdoor.jpg

marine-and-outdoor.jpg

171 ms

pelican-dslr-camera-cases.jpg

pelican-dslr-camera-cases.jpg

177 ms

pelican-carry-on-cases.jpg

pelican-carry-on-cases.jpg

218 ms

pelican-micro-small-cases.jpg

pelican-micro-small-cases.jpg

217 ms

case-accessories.jpg

case-accessories.jpg

217 ms

spacecase-cases.jpg

spacecase-cases.jpg

218 ms

gun-and-ammo-cases.jpg

gun-and-ammo-cases.jpg

217 ms

camera-cases.jpg

camera-cases.jpg

220 ms

vehicle-cargo-cases.jpg

vehicle-cargo-cases.jpg

222 ms

travel-cases.jpg

travel-cases.jpg

220 ms

accessories-cases.jpg

accessories-cases.jpg

221 ms

small-cases.jpg

small-cases.jpg

223 ms

medium-cases.jpg

medium-cases.jpg

223 ms

large-cases.jpg

large-cases.jpg

224 ms

square-cases.jpg

square-cases.jpg

222 ms

long-cases.jpg

long-cases.jpg

222 ms

protector-cases.jpg

protector-cases.jpg

224 ms

air-cases.jpg

air-cases.jpg

226 ms

storm-cases.jpg

storm-cases.jpg

235 ms

vault-cases.jpg

vault-cases.jpg

226 ms

cargo-cases.jpg

cargo-cases.jpg

235 ms

personal-utility-cases.jpg

personal-utility-cases.jpg

235 ms

hardback-cases.jpg

hardback-cases.jpg

235 ms

micro-cases.jpg

micro-cases.jpg

273 ms

foam-cases.jpg

foam-cases.jpg

236 ms

no-foam-cases.jpg

no-foam-cases.jpg

236 ms

padded-divider-cases.jpg

padded-divider-cases.jpg

277 ms

trekpak-cases.jpg

trekpak-cases.jpg

277 ms

hybrid-cases.jpg

hybrid-cases.jpg

277 ms

organizer-cases.jpg

organizer-cases.jpg

273 ms

hard-coolers.jpg

hard-coolers.jpg

276 ms

soft-coolers.jpg

soft-coolers.jpg

285 ms

wheeled-coolers.jpg

wheeled-coolers.jpg

285 ms

cooler-accessories.jpg

cooler-accessories.jpg

287 ms

pelican-tactical-lights.jpg

pelican-tactical-lights.jpg

288 ms

recaptcha__en.js

recaptcha__en.js

177 ms

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211 ms

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223 ms

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271 ms

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275 ms

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276 ms

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281 ms

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344 ms

pelican-logo-black.png

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204 ms

cartapi

cartapi

324 ms

gtm.js

gtm.js

201 ms

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137 ms

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132 ms

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137 ms

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184 ms

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186 ms

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186 ms

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187 ms

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186 ms

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189 ms

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190 ms

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189 ms

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190 ms

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190 ms

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191 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

117 ms

pelican-safety-lights.jpg

pelican-safety-lights.jpg

126 ms

pelican-right-angle-lights.jpg

pelican-right-angle-lights.jpg

118 ms

headlamps.jpg

headlamps.jpg

112 ms

remote-area-lights.jpg

remote-area-lights.jpg

75 ms

flashlight-accessories.jpg

flashlight-accessories.jpg

79 ms

search.svg

search.svg

77 ms

account-circle.svg

account-circle.svg

76 ms

spacer.gif

spacer.gif

75 ms

pelican-au-spend-and-save.jpg

pelican-au-spend-and-save.jpg

129 ms

corner-img.png

corner-img.png

123 ms

pelican-module-cases.png

pelican-module-cases.png

123 ms

pelican-module-coolers.png

pelican-module-coolers.png

122 ms

pelican-module-headlamp.png

pelican-module-headlamp.png

121 ms

pelican-spacecase.png

pelican-spacecase.png

542 ms

pelican-luggage.png

pelican-luggage.png

125 ms

pelican-air-1535-rolling-carry-on-case-t.jpg

pelican-air-1535-rolling-carry-on-case-t.jpg

135 ms

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121 ms

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128 ms

pelican-cargo-bx140r-roof-case-t.jpg

pelican-cargo-bx140r-roof-case-t.jpg

125 ms

pelican-cargo-bx55s-saddle-case-t.jpg

pelican-cargo-bx55s-saddle-case-t.jpg

118 ms

pelican-14qt-gray-green-personal-cooler-t.jpg

pelican-14qt-gray-green-personal-cooler-t.jpg

119 ms

pelican-super-cooler-50qt-marine-coolers-t.jpg

pelican-super-cooler-50qt-marine-coolers-t.jpg

488 ms

pelican-waterproof-gopro-protection-case-t.jpg

pelican-waterproof-gopro-protection-case-t.jpg

528 ms

pelican-2760-super-bright-hiking-led-headlamp-t.jpg

pelican-2760-super-bright-hiking-led-headlamp-t.jpg

117 ms

pelican-au-spacecase-02.jpg

pelican-au-spacecase-02.jpg

118 ms

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116 ms

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83 ms

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stripe3.png

81 ms

pelican-1615-indigo-rolling-tsa-case-t.jpg

pelican-1615-indigo-rolling-tsa-case-t.jpg

79 ms

pelican-fishing-cooler-20qt-marine-coolers-t.jpg

pelican-fishing-cooler-20qt-marine-coolers-t.jpg

85 ms

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pelican-head-strap-light-led-headlamp-t.jpg

485 ms

pelican-1535-air-black-foam-carry-on-case-t.jpg

pelican-1535-air-black-foam-carry-on-case-t.jpg

75 ms

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pelican-protector-case-series.png

74 ms

pelican-air-case-series.png

pelican-air-case-series.png

74 ms

pelican-storm-case-series.png

pelican-storm-case-series.png

73 ms

pelican-vault-case-series.png

pelican-vault-case-series.png

73 ms

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read-more.svg

75 ms

us-flag.gif

us-flag.gif

161 ms

eu-flag.gif

eu-flag.gif

74 ms

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ca-flag.gif

74 ms

au-flag.gif

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155 ms

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jp-flag.gif

154 ms

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cn-flag.gif

154 ms

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la-flag.gif

154 ms

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logo-amazon.jpg

108 ms

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108 ms

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108 ms

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107 ms

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logo-adorama.jpg

106 ms

logo-midway.jpg

logo-midway.jpg

104 ms

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104 ms

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logo-dicks.jpg

103 ms

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logo-academy.jpg

101 ms

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100 ms

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101 ms

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101 ms

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100 ms

logo-backcountry.jpg

logo-backcountry.jpg

101 ms

logo-rp-lumber.jpg

logo-rp-lumber.jpg

100 ms

pelican-logo-white.png

pelican-logo-white.png

99 ms

footer-youtube.svg

footer-youtube.svg

99 ms

footer-linkedin.svg

footer-linkedin.svg

99 ms

footer-facebook.svg

footer-facebook.svg

100 ms

footer-instagram.svg

footer-instagram.svg

99 ms

pelican-adventure-photography.jpg

pelican-adventure-photography.jpg

100 ms

stripe-img.jpg

stripe-img.jpg

98 ms

pelican-adventure-overlanding.jpg

pelican-adventure-overlanding.jpg

99 ms

pelican-marine-outdoor.jpg

pelican-marine-outdoor.jpg

99 ms

pelican-module3-bg.jpg

pelican-module3-bg.jpg

99 ms

pelican-survival-story.png

pelican-survival-story.png

100 ms

script.js

script.js

131 ms

js

js

54 ms

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js

142 ms

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js

263 ms

fbevents.js

fbevents.js

262 ms

destination

destination

224 ms

bat.js

bat.js

262 ms

destination

destination

253 ms

insight.min.js

insight.min.js

250 ms

hotjar-1190771.js

hotjar-1190771.js

433 ms

scarab-v2.js

scarab-v2.js

238 ms

js

js

235 ms

klaviyo.js

klaviyo.js

236 ms

ground-control.js

ground-control.js

94 ms

log

log

499 ms

Accessibility Review

pelicanstore.com.au accessibility score

97

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

pelicanstore.com.au best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

pelicanstore.com.au SEO score

81

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pelicanstore.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Pelicanstore.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pelicanstore.com.au

Open Graph data is detected on the main page of Pelican Store. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: