Tools & Wizards About Us
pencil.co.jp screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

pencil.co.jp

WEBコンサルティング｜ペンシル　研究開発型のWEBコンサルティング専門会社

Page Load Speed

12.4 sec in total

First Response

345 ms

Resources Loaded

11.6 sec

Page Rendered

379 ms

pencil.co.jp screenshot

About Website

Click here to check amazing Pencil content for Japan. Otherwise, check out these important facts you probably never knew about pencil.co.jp

1995年創業以来、多くのWEBマーケティング成功事例を生み出してきたペンシル。経営層・事業責任者の視点で、WEBマーケティング領域などのデジタルを活用し、事業の売上アップ・利益アップに貢献するWEBコンサルティング会社です。

Visit pencil.co.jp

Key Findings

We analyzed Pencil.co.jp page load time and found that the first response time was 345 ms and then it took 12 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

pencil.co.jp performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value16.5 s

0/100

25%

SI (Speed Index)

Value15.6 s

0/100

10%

TBT (Total Blocking Time)

Value1,170 ms

21/100

30%

CLS (Cumulative Layout Shift)

Value0.199

62/100

15%

TTI (Time to Interactive)

Value22.7 s

1/100

10%

Network Requests Diagram

www.pencil.co.jp

345 ms

www.pencil.co.jp

1320 ms

jquery-1.11.2.min.js

826 ms

moreClick-min.js

511 ms

reset.css

512 ms

Our browser made a total of 130 requests to load all elements on the main page. We found that 76% of them (99 requests) were addressed to the original Pencil.co.jp, 3% (4 requests) were made to Googletagmanager.com and 2% (3 requests) were made to Connect.facebook.net. The less responsive or slowest element that took the longest time to load (3.9 sec) belongs to the original domain Pencil.co.jp.

Page Optimization Overview & Recommendations

Page size can be reduced by 706.1 kB (41%)

Content Size

1.7 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Pencil.co.jp main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 870.8 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 58.1 kB

  • Original 75.7 kB
  • After minification 67.6 kB
  • After compression 17.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.1 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 58.1 kB or 77% of the original size.

Image Optimization

-12%

Potential reduce by 108.5 kB

  • Original 870.8 kB
  • After minification 762.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Pencil needs image optimization as it can save up to 108.5 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-67%

Potential reduce by 471.5 kB

  • Original 699.9 kB
  • After minification 691.0 kB
  • After compression 228.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 471.5 kB or 67% of the original size.

CSS Optimization

-82%

Potential reduce by 68.0 kB

  • Original 82.8 kB
  • After minification 82.3 kB
  • After compression 14.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pencil.co.jp needs all CSS files to be minified and compressed as it can save up to 68.0 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 71 (56%)

Requests Now

127

After Optimization

56

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 127 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pencil. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.pencil.co.jp

www.pencil.co.jp

345 ms

www.pencil.co.jp

www.pencil.co.jp

1320 ms

jquery-1.11.2.min.js

jquery-1.11.2.min.js

826 ms

moreClick-min.js

moreClick-min.js

511 ms

reset.css

reset.css

512 ms

smart-drawer.css

smart-drawer.css

526 ms

common.css

common.css

703 ms

layout.css

layout.css

1041 ms

notosansjp.css

notosansjp.css

30 ms

taglog-x.js

taglog-x.js

1009 ms

swiper.css

swiper.css

1192 ms

style.css

style.css

1023 ms

015af097fd2458.js

015af097fd2458.js

494 ms

smart-drawer-min.js

smart-drawer-min.js

699 ms

dropdown.min.js

dropdown.min.js

907 ms

jquery.matchHeight.js

jquery.matchHeight.js

1221 ms

script-min.js

script-min.js

1404 ms

swiper-min.js

swiper-min.js

1733 ms

firework.js

firework.js

1405 ms

script.js

script.js

1576 ms

conversion.js

conversion.js

96 ms

taglog.js

taglog.js

166 ms

analytics.js

analytics.js

21 ms

gtm.js

gtm.js

65 ms

collect

collect

13 ms

collect

collect

44 ms

ga-audiences

ga-audiences

56 ms

js

js

92 ms

js

js

89 ms

uwt.js

uwt.js

23 ms

destination

destination

85 ms

ytag.js

ytag.js

748 ms

pc_h_img_01.png

pc_h_img_01.png

693 ms

bnr_float_facebook.png

bnr_float_facebook.png

705 ms

bnr_float_x.png

bnr_float_x.png

1018 ms

bnr_float_instagram.png

bnr_float_instagram.png

1016 ms

bnr_float_request.png

bnr_float_request.png

1187 ms

img_main_pc2.jpg

img_main_pc2.jpg

1715 ms

img_main_sp2.jpg

img_main_sp2.jpg

1771 ms

seminararchive_banner.png

seminararchive_banner.png

1361 ms

sustainability_banner.jpg

sustainability_banner.jpg

1872 ms

genie_banner.png

genie_banner.png

1700 ms

number_banner.png

number_banner.png

1899 ms

careers_graduate_banner.png

careers_graduate_banner.png

2038 ms

careers_technicalcollege_banner.png

careers_technicalcollege_banner.png

2362 ms

careers_experienced_banner.png

careers_experienced_banner.png

2400 ms

rd_banner.jpg

rd_banner.jpg

2473 ms

20240422_01_Release_Main-300x105.jpg

20240422_01_Release_Main-300x105.jpg

2384 ms

20240417_01_Release_Main-300x105.jpg

20240417_01_Release_Main-300x105.jpg

2424 ms

20240415_01_Release_Main-300x105.jpg

20240415_01_Release_Main-300x105.jpg

2548 ms

20240425_01_Publicity_Main-300x105.jpg

20240425_01_Publicity_Main-300x105.jpg

2857 ms

20240416_01_Publicity_Main-300x105.jpg

20240416_01_Publicity_Main-300x105.jpg

2879 ms

20240411_01_Publicity_Main-300x105.jpg

20240411_01_Publicity_Main-300x105.jpg

2913 ms

20240419_01_Release_Main-300x105.jpg

20240419_01_Release_Main-300x105.jpg

2949 ms

20240227_seminar_Main-300x105.png

20240227_seminar_Main-300x105.png

2985 ms

20231122_Seminar_Mv-300x105.jpg

20231122_Seminar_Mv-300x105.jpg

3077 ms

lion_main-300x105.png

lion_main-300x105.png

3384 ms

kagome_main-300x105.png

kagome_main-300x105.png

3390 ms

glico_main-300x105.png

glico_main-300x105.png

3440 ms

nitto-300x105.jpg

nitto-300x105.jpg

3459 ms

yazuya-300x105.png

yazuya-300x105.png

3493 ms

sdk.js

sdk.js

99 ms

kenkoukazoku_logo_v2-300x105.png

kenkoukazoku_logo_v2-300x105.png

3571 ms

house-wf_main-300x105.png

house-wf_main-300x105.png

3861 ms

font

font

243 ms

sdk.js

sdk.js

63 ms

adsct

adsct

112 ms

adsct

adsct

212 ms

sc.js

sc.js

722 ms

kyoritsu_main-300x105.png

kyoritsu_main-300x105.png

3543 ms

44 ms

panasonic3-300x105.png

panasonic3-300x105.png

3423 ms

f_bnr_yahoo.png

f_bnr_yahoo.png

3444 ms

f_bnr_google.png

f_bnr_google.png

3322 ms

f_bnr_aws.png

f_bnr_aws.png

3409 ms

f_bnr_meta.png

f_bnr_meta.png

3690 ms

f_bnr_twitter.png

f_bnr_twitter.png

3551 ms

43 ms

stm.js

stm.js

711 ms

tag.js

tag.js

186 ms

fbevents.js

fbevents.js

5 ms

44 ms

18 ms

f_bnr_line.png

f_bnr_line.png

3421 ms

f_bnr_diversity2018.jpg

f_bnr_diversity2018.jpg

3454 ms

access

access

169 ms

2023rainbow.png

2023rainbow.png

3505 ms

acde47e4-9407-44b6-b7f2-b943fab0e3d1_graphic.png

acde47e4-9407-44b6-b7f2-b943fab0e3d1_graphic.png

885 ms

f_bnr_privacymark.png

f_bnr_privacymark.png

3269 ms

t.gif

t.gif

674 ms

f_logo_pencil_01.png

f_logo_pencil_01.png

3191 ms

f_logo_sdgs_01.png

f_logo_sdgs_01.png

3198 ms

pc_f_logo.png

pc_f_logo.png

3180 ms

pc_f_img_01.png

pc_f_img_01.png

3109 ms

sp_f_logo.png

sp_f_logo.png

3255 ms

sp_f_img_01.png

sp_f_img_01.png

3167 ms

f_img_tokyo.png

f_img_tokyo.png

3041 ms

f_img_fukuoka.png

f_img_fukuoka.png

3037 ms

f_img_pic_atago.png

f_img_pic_atago.png

3074 ms

f_img_pic_iki.png

f_img_pic_iki.png

3083 ms

f_img_taiwan.png

f_img_taiwan.png

3206 ms

f_img_viernam.png

f_img_viernam.png

3168 ms

pc_f_copyright.png

pc_f_copyright.png

3060 ms

h_ico_request.png

h_ico_request.png

3051 ms

h_bnr_rd.jpg

h_bnr_rd.jpg

3264 ms

pc_h_bg_01.png

pc_h_bg_01.png

3066 ms

logo.png

logo.png

3204 ms

h_btn_menu.png

h_btn_menu.png

3151 ms

icn_ttl_hot.png

icn_ttl_hot.png

3041 ms

icn_ttl_news.png

icn_ttl_news.png

3036 ms

icn_release.png

icn_release.png

3089 ms

icn_media.png

icn_media.png

3226 ms

icn_seminar.png

icn_seminar.png

3206 ms

icn_ttl_success.png

icn_ttl_success.png

3167 ms

icn_success.png

icn_success.png

3060 ms

f_bg_01.png

f_bg_01.png

3050 ms

f_icn_map.png

f_icn_map.png

3120 ms

h_btn_menu_close.png

h_btn_menu_close.png

3238 ms

icn_careers_02.png

icn_careers_02.png

3204 ms

icn_home.png

icn_home.png

3184 ms

icn_about.png

icn_about.png

3063 ms

icn_news.png

icn_news.png

3068 ms

icn_service.png

icn_service.png

3153 ms

icn_sustainability.png

icn_sustainability.png

3240 ms

icn_voice.png

icn_voice.png

3096 ms

icn_presskit.png

icn_presskit.png

3104 ms

icn_careers.png

icn_careers.png

3074 ms

icn_sitemap.png

icn_sitemap.png

3050 ms

icn_request.png

icn_request.png

3169 ms

icn_blank.png

icn_blank.png

3259 ms

Accessibility Review

pencil.co.jp accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

pencil.co.jp best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

pencil.co.jp SEO score

91

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    JA

  • Language Claimed

    JA

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pencil.co.jp can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and it matches the claimed language. Our system also found out that Pencil.co.jp main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pencil.co.jp

Open Graph data is detected on the main page of Pencil. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: