Tools & Wizards About Us
pensnewzealand.com screenshot

Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

pensnewzealand.com

Pens.com: Promotional Products & Branded Merchandise | National Pen

Page Load Speed

2.9 sec in total

First Response

12 ms

Resources Loaded

1.7 sec

Page Rendered

1.2 sec

pensnewzealand.com screenshot

About Website

Click here to check amazing Pens Newzealand content. Otherwise, check out these important facts you probably never knew about pensnewzealand.com

Create lasting connections with the best promotional products & branded merchandise at low-cost prices. Just add your logo for trendy corporate gifts.

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Key Findings

We analyzed Pensnewzealand.com page load time and found that the first response time was 12 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

pensnewzealand.com performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value12.8 s

0/100

25%

SI (Speed Index)

Value5.3 s

58/100

10%

TBT (Total Blocking Time)

Value1,470 ms

14/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value12.5 s

14/100

10%

Network Requests Diagram

www.pensnewzealand.com

12 ms

116 ms

f58cb24fd56f0ce08b5c8dd321a4a5db.js

80 ms

global.css

63 ms

header.css

63 ms

Our browser made a total of 50 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Pensnewzealand.com, 58% (29 requests) were made to Static.pens.com and 28% (14 requests) were made to Pens.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Pens.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 126.1 kB (22%)

Content Size

561.7 kB

After Optimization

435.6 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Pensnewzealand.com main page is 561.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 311.5 kB which makes up the majority of the site volume.

HTML Optimization

-65%

Potential reduce by 125.0 kB

  • Original 191.0 kB
  • After minification 174.8 kB
  • After compression 66.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 125.0 kB or 65% of the original size.

JavaScript Optimization

-0%

Potential reduce by 809 B

  • Original 311.5 kB
  • After minification 311.5 kB
  • After compression 310.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 254 B

  • Original 59.1 kB
  • After minification 59.1 kB
  • After compression 58.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pensnewzealand.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 25 (53%)

Requests Now

47

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pens Newzealand. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.pensnewzealand.com

www.pensnewzealand.com

12 ms

116 ms

f58cb24fd56f0ce08b5c8dd321a4a5db.js

f58cb24fd56f0ce08b5c8dd321a4a5db.js

80 ms

global.css

global.css

63 ms

header.css

header.css

63 ms

chat.css

chat.css

64 ms

hpage.css

hpage.css

65 ms

web-vitals.js

web-vitals.js

65 ms

static-external-bundle.js

static-external-bundle.js

64 ms

static-internal-bundle.js

static-internal-bundle.js

65 ms

algolia-utils-bundle.js

algolia-utils-bundle.js

68 ms

home.js

home.js

64 ms

footer.js

footer.js

68 ms

verify-session.js

verify-session.js

159 ms

static-bundle.js

static-bundle.js

68 ms

otSDKStub.js

otSDKStub.js

160 ms

gtm.js

gtm.js

225 ms

August_Campaign-NADM-HERO1-MB.jpg

August_Campaign-NADM-HERO1-MB.jpg

61 ms

Globe-Icon.svg

Globe-Icon.svg

17 ms

np-logo-rgb.svg

np-logo-rgb.svg

33 ms

SearchIconDesktop.svg

SearchIconDesktop.svg

18 ms

user-icon.svg

user-icon.svg

15 ms

cart-icon.svg

cart-icon.svg

15 ms

mobile-menu-icon.svg

mobile-menu-icon.svg

17 ms

mobile-phone-icon.svg

mobile-phone-icon.svg

20 ms

myaccount.svg

myaccount.svg

21 ms

mobile-cart-icon.svg

mobile-cart-icon.svg

18 ms

search.svg

search.svg

22 ms

m-user.svg

m-user.svg

20 ms

m-bag-delivery.svg

m-bag-delivery.svg

25 ms

m-credit-card.svg

m-credit-card.svg

29 ms

m-question.svg

m-question.svg

28 ms

loader.svg

loader.svg

26 ms

may_campaign-NPL-SUB1-MB.jpg

may_campaign-NPL-SUB1-MB.jpg

654 ms

MMR.jpg

MMR.jpg

519 ms

AGZ.jpg

AGZ.jpg

448 ms

DKW-13761.jpg

DKW-13761.jpg

530 ms

WDS.jpg

WDS.jpg

450 ms

UFX.jpg

UFX.jpg

530 ms

BAG-13355.jpg

BAG-13355.jpg

895 ms

LH8.jpg

LH8.jpg

953 ms

NUJ.jpg

NUJ.jpg

1027 ms

Lanyards.jpg

Lanyards.jpg

1101 ms

GLD.jpg

GLD.jpg

1046 ms

WeHaveWhatYouNeed-en_AUNZ-SUB1-MB.jpg

WeHaveWhatYouNeed-en_AUNZ-SUB1-MB.jpg

1290 ms

jquery.js

jquery.js

26 ms

21362d4a-7684-490b-b6a3-03769ff98507.json

21362d4a-7684-490b-b6a3-03769ff98507.json

40 ms

location

location

120 ms

otBannerSdk.js

otBannerSdk.js

35 ms

icomoon.woff

icomoon.woff

56 ms

Accessibility Review

pensnewzealand.com accessibility score

92

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Best Practices

pensnewzealand.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

pensnewzealand.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pensnewzealand.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Pensnewzealand.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pensnewzealand.com

Open Graph description is not detected on the main page of Pens Newzealand. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: