Report Summary

  • 83

    Performance

    Renders faster than
    88% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 67% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

pentagram.com

Pentagram — The world’s largest independent design consultancy

Page Load Speed

2.4 sec in total

First Response

32 ms

Resources Loaded

2.3 sec

Page Rendered

77 ms

pentagram.com screenshot

About Website

Click here to check amazing Pentagram content for Japan. Otherwise, check out these important facts you probably never knew about pentagram.com

Pentagram is the world’s largest independent design consultancy. The firm is owned and run by 24 partners, each of whom are leaders in their individual fields.

Visit pentagram.com

Key Findings

We analyzed Pentagram.com page load time and found that the first response time was 32 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

pentagram.com performance score

83

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value0.6 s

100/100

10%

LCP (Largest Contentful Paint)

Value3.9 s

53/100

25%

SI (Speed Index)

Value1.4 s

100/100

10%

TBT (Total Blocking Time)

Value220 ms

87/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value4.4 s

83/100

10%

Network Requests Diagram

pentagram.com

32 ms

www.pentagram.com

213 ms

webfont.js

23 ms

d2c5aff7-512e-4341-bb5a-ae77f7816083.js

58 ms

ngbp.css

30 ms

Our browser made a total of 22 requests to load all elements on the main page. We found that 64% of them (14 requests) were addressed to the original Pentagram.com, 23% (5 requests) were made to F.fontdeck.com and 5% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Pentagram.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (15%)

Content Size

9.8 MB

After Optimization

8.4 MB

In fact, the total size of Pentagram.com main page is 9.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 8.5 MB which makes up the majority of the site volume.

HTML Optimization

-64%

Potential reduce by 6.9 kB

  • Original 10.7 kB
  • After minification 10.2 kB
  • After compression 3.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 6.9 kB or 64% of the original size.

Image Optimization

-6%

Potential reduce by 509.4 kB

  • Original 8.5 MB
  • After minification 8.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pentagram images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 598.1 kB

  • Original 877.5 kB
  • After minification 877.2 kB
  • After compression 279.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 598.1 kB or 68% of the original size.

CSS Optimization

-81%

Potential reduce by 338.6 kB

  • Original 419.7 kB
  • After minification 414.1 kB
  • After compression 81.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pentagram.com needs all CSS files to be minified and compressed as it can save up to 338.6 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (50%)

Requests Now

16

After Optimization

8

The browser has sent 16 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pentagram. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

pentagram.com accessibility score

87

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

pentagram.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

pentagram.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pentagram.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Pentagram.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Pentagram. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: