Tools & Wizards About Us
perceptive.co.nz screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

perceptive.co.nz

Perceptive | Award-winning market research

Page Load Speed

6.5 sec in total

First Response

18 ms

Resources Loaded

2.2 sec

Page Rendered

4.3 sec

perceptive.co.nz screenshot

About Website

Visit perceptive.co.nz now to see the best up-to-date Perceptive content for New Zealand and also check out these interesting facts you probably never knew about perceptive.co.nz

Make smart business decisions with Perceptive Research, leading market research agency.

Visit perceptive.co.nz

Key Findings

We analyzed Perceptive.co.nz page load time and found that the first response time was 18 ms and then it took 6.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

perceptive.co.nz performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value5.4 s

20/100

25%

SI (Speed Index)

Value4.9 s

66/100

10%

TBT (Total Blocking Time)

Value5,470 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.004

100/100

15%

TTI (Time to Interactive)

Value16.3 s

5/100

10%

Network Requests Diagram

perceptive.co.nz

18 ms

www.perceptive.co.nz

206 ms

swiper-bundle.min.css

175 ms

module_72778128475_Perceptive_Website_-_Quotes_Module_With_Portrait_with_Swiper.min.css

272 ms

module_73659337543_Highlighted_slider_with_Swiper.min.css

243 ms

Our browser made a total of 91 requests to load all elements on the main page. We found that 77% of them (70 requests) were addressed to the original Perceptive.co.nz, 4% (4 requests) were made to Cdn2.hubspot.net and 2% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (793 ms) belongs to the original domain Perceptive.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 167.7 kB (17%)

Content Size

972.7 kB

After Optimization

805.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Perceptive.co.nz main page is 972.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 670.0 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 128.5 kB

  • Original 144.4 kB
  • After minification 130.8 kB
  • After compression 15.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 128.5 kB or 89% of the original size.

Image Optimization

-1%

Potential reduce by 4.2 kB

  • Original 670.0 kB
  • After minification 665.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Perceptive images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 6.6 kB

  • Original 53.2 kB
  • After minification 53.2 kB
  • After compression 46.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 6.6 kB or 12% of the original size.

CSS Optimization

-27%

Potential reduce by 28.3 kB

  • Original 105.1 kB
  • After minification 105.1 kB
  • After compression 76.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Perceptive.co.nz needs all CSS files to be minified and compressed as it can save up to 28.3 kB or 27% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (35%)

Requests Now

85

After Optimization

55

  • Images
  • JavaScript
  • CSS

The browser has sent 85 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Perceptive. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

perceptive.co.nz

perceptive.co.nz

18 ms

www.perceptive.co.nz

www.perceptive.co.nz

206 ms

swiper-bundle.min.css

swiper-bundle.min.css

175 ms

module_72778128475_Perceptive_Website_-_Quotes_Module_With_Portrait_with_Swiper.min.css

module_72778128475_Perceptive_Website_-_Quotes_Module_With_Portrait_with_Swiper.min.css

272 ms

module_73659337543_Highlighted_slider_with_Swiper.min.css

module_73659337543_Highlighted_slider_with_Swiper.min.css

243 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

50 ms

js

js

94 ms

layout.min.css

layout.min.css

83 ms

SodiumV2.min.css

SodiumV2.min.css

262 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

63 ms

bootstrap.min.js

bootstrap.min.js

46 ms

jquery-circliful.min.js

jquery-circliful.min.js

125 ms

Turbo-Sodium-jquery.classyloader.min.min.js

Turbo-Sodium-jquery.classyloader.min.min.js

121 ms

slicknav_match_j3.min.js

slicknav_match_j3.min.js

79 ms

wow.min.min.js

wow.min.min.js

160 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

78 ms

SodiumV2.min.js

SodiumV2.min.js

407 ms

embed.js

embed.js

60 ms

project.js

project.js

101 ms

project.js

project.js

124 ms

swiper-bundle.min.js

swiper-bundle.min.js

406 ms

module_72778128475_Perceptive_Website_-_Quotes_Module_With_Portrait_with_Swiper.min.js

module_72778128475_Perceptive_Website_-_Quotes_Module_With_Portrait_with_Swiper.min.js

442 ms

module_73659337543_Highlighted_slider_with_Swiper.min.js

module_73659337543_Highlighted_slider_with_Swiper.min.js

459 ms

382908.js

382908.js

406 ms

index.js

index.js

406 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

16 ms

gtm.js

gtm.js

131 ms

hotjar-113918.js

hotjar-113918.js

167 ms

magnific-popup.min.css

magnific-popup.min.css

107 ms

Perceptive-logo.svg

Perceptive-logo.svg

154 ms

9-lines-white.svg

9-lines-white.svg

157 ms

icon_customer-monitor.png

icon_customer-monitor.png

335 ms

icon_brand-tracking.png

icon_brand-tracking.png

325 ms

icon_em.svg

icon_em.svg

152 ms

icon_customer-segmentation.png

icon_customer-segmentation.png

384 ms

icon_cm.svg

icon_cm.svg

184 ms

icon_sapien.png

icon_sapien.png

474 ms

icon_ada.png

icon_ada.png

415 ms

W%26M-Insights-Case-Study_website-tile_500x350.jpg

W%26M-Insights-Case-Study_website-tile_500x350.jpg

409 ms

NPS-Industry-Benchmarks_websitetile.webp

NPS-Industry-Benchmarks_websitetile.webp

527 ms

DairyNZ-Seg-CreativeTest-Case-Study_website-tile.jpg

DairyNZ-Seg-CreativeTest-Case-Study_website-tile.jpg

528 ms

M%26M_Web-tile.jpg

M%26M_Web-tile.jpg

684 ms

TradeMe-CJM-Case-Study_website-tile.jpg

TradeMe-CJM-Case-Study_website-tile.jpg

665 ms

2023reawards-Awards_website-tile.jpg

2023reawards-Awards_website-tile.jpg

654 ms

C9-BK_DS-CaseStudy_website-tile.jpg

C9-BK_DS-CaseStudy_website-tile.jpg

793 ms

client-logo_Brother.svg

client-logo_Brother.svg

595 ms

client-logo_DairyNZ.svg

client-logo_DairyNZ.svg

547 ms

client-logo_TradeMe.svg

client-logo_TradeMe.svg

576 ms

client_logos_Land-Rover.svg

client_logos_Land-Rover.svg

607 ms

client-logo_OfficeMax.svg

client-logo_OfficeMax.svg

630 ms

client-logos_Massey.svg

client-logos_Massey.svg

633 ms

client-logos_SteelTube.svg

client-logos_SteelTube.svg

687 ms

client-logo_Xero.svg

client-logo_Xero.svg

652 ms

client-logo_TSB.svg

client-logo_TSB.svg

679 ms

client-logo_BurgerKing.svg

client-logo_BurgerKing.svg

681 ms

client-logos_masterpet.svg

client-logos_masterpet.svg

695 ms

client_logos_Jaguar.svg

client_logos_Jaguar.svg

703 ms

client-logos_LJHooker.svg

client-logos_LJHooker.svg

711 ms

client-logos_RedSeal.svg

client-logos_RedSeal.svg

670 ms

client-logos_TritonHearing.svg

client-logos_TritonHearing.svg

620 ms

client-logos_SaltRecruitment.svg

client-logos_SaltRecruitment.svg

627 ms

client-logos_Gallagher.svg

client-logos_Gallagher.svg

645 ms

client-logos_Coastguard.svg

client-logos_Coastguard.svg

635 ms

PAJJhLM6sSoWKfWCAAwDAjgbRAAB42mNgYGBkAIIbCZo5IPrmUn0hGA0AO8EFTQAA

PAJJhLM6sSoWKfWCAAwDAjgbRAAB42mNgYGBkAIIbCZo5IPrmUn0hGA0AO8EFTQAA

31 ms

client-logos_StKents.svg

client-logos_StKents.svg

615 ms

client-logos_Rockgas.svg

client-logos_Rockgas.svg

599 ms

client-logos-BudgetDirect.svg

client-logos-BudgetDirect.svg

605 ms

client-logos_TEEG.svg

client-logos_TEEG.svg

622 ms

client-logos_Neurological.svg

client-logos_Neurological.svg

619 ms

web-interactives-embed.js

web-interactives-embed.js

81 ms

382908.js

382908.js

146 ms

leadflows.js

leadflows.js

61 ms

conversations-embed.js

conversations-embed.js

55 ms

fb.js

fb.js

59 ms

382908.js

382908.js

134 ms

client-logos_MBIE.svg

client-logos_MBIE.svg

602 ms

Awards_REAWARDS_2023_Insights-Comms.png

Awards_REAWARDS_2023_Insights-Comms.png

677 ms

Awards_REAWARDS_2023_Financial-Svs.png

Awards_REAWARDS_2023_Financial-Svs.png

643 ms

Awards_REAWARDS_2023_Innovation.png

Awards_REAWARDS_2023_Innovation.png

560 ms

Awards_REAWARDS_2023_Media.png

Awards_REAWARDS_2023_Media.png

566 ms

Awards_RAEA-Media.jpg

Awards_RAEA-Media.jpg

623 ms

Awards_RAEA-Business.jpg

Awards_RAEA-Business.jpg

570 ms

Awards_RAEA-ConsumerSvs.jpg

Awards_RAEA-ConsumerSvs.jpg

723 ms

Awards_Fast50-2015_blk.png

Awards_Fast50-2015_blk.png

498 ms

sm-LinkedIn.svg

sm-LinkedIn.svg

457 ms

sm-Facebook.svg

sm-Facebook.svg

456 ms

sm-Twitter.svg

sm-Twitter.svg

455 ms

Logo_Rainbow-Tick-Certified.png

Logo_Rainbow-Tick-Certified.png

660 ms

Footer-hubspot_ISO-rsz.png

Footer-hubspot_ISO-rsz.png

625 ms

font-awesome.min.css

font-awesome.min.css

43 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

299 ms

Accessibility Review

perceptive.co.nz accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

perceptive.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

perceptive.co.nz SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Perceptive.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Perceptive.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

perceptive.co.nz

Open Graph data is detected on the main page of Perceptive. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: