Tools & Wizards About Us
petfoodinstitute.org screenshot

Report Summary

  • 50

    Performance

    Renders faster than
    68% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

petfoodinstitute.org

The Voice of U.S. Pet Food Makers - Pet Food Institute

Page Load Speed

3.1 sec in total

First Response

113 ms

Resources Loaded

730 ms

Page Rendered

2.3 sec

petfoodinstitute.org screenshot

About Website

Visit petfoodinstitute.org now to see the best up-to-date Pet Food Institute content for Canada and also check out these interesting facts you probably never knew about petfoodinstitute.org

We are committed to helping dogs & cats live longer, healthier lives through advocacy and sharing facts on pet food safety, care, and nutrition.

Visit petfoodinstitute.org

Key Findings

We analyzed Petfoodinstitute.org page load time and found that the first response time was 113 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

petfoodinstitute.org performance score

50

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

67/100

10%

LCP (Largest Contentful Paint)

Value5.1 s

24/100

25%

SI (Speed Index)

Value5.0 s

64/100

10%

TBT (Total Blocking Time)

Value790 ms

37/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value7.7 s

45/100

10%

Network Requests Diagram

petfoodinstitute.org

113 ms

www.petfoodinstitute.org

119 ms

www.petfoodinstitute.org

227 ms

card-cross-sell.css

30 ms

card-small.css

25 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 98% of them (65 requests) were addressed to the original Petfoodinstitute.org, 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (227 ms) belongs to the original domain Petfoodinstitute.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.1 MB (15%)

Content Size

14.6 MB

After Optimization

12.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Petfoodinstitute.org main page is 14.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 14.4 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 130.9 kB

  • Original 156.9 kB
  • After minification 156.2 kB
  • After compression 26.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 130.9 kB or 83% of the original size.

Image Optimization

-14%

Potential reduce by 2.0 MB

  • Original 14.4 MB
  • After minification 12.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Pet Food Institute needs image optimization as it can save up to 2.0 MB or 14% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 292 B

  • Original 30.9 kB
  • After minification 30.9 kB
  • After compression 30.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 437 B

  • Original 36.4 kB
  • After minification 36.4 kB
  • After compression 35.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Petfoodinstitute.org has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 41 (65%)

Requests Now

63

After Optimization

22

  • Images
  • JavaScript
  • CSS

The browser has sent 63 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pet Food Institute. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 37 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

petfoodinstitute.org

petfoodinstitute.org

113 ms

www.petfoodinstitute.org

www.petfoodinstitute.org

119 ms

www.petfoodinstitute.org

www.petfoodinstitute.org

227 ms

card-cross-sell.css

card-cross-sell.css

30 ms

card-small.css

card-small.css

25 ms

card-text.css

card-text.css

27 ms

card.css

card.css

28 ms

promo-small.css

promo-small.css

24 ms

style-hero-landing.css

style-hero-landing.css

26 ms

style.css

style.css

37 ms

style.min.css

style.min.css

37 ms

style.min.css

style.min.css

42 ms

style-block.css

style-block.css

42 ms

style-plain.css

style-plain.css

40 ms

style.css

style.css

38 ms

style.min.css

style.min.css

49 ms

style.min.css

style.min.css

50 ms

style-index.css

style-index.css

51 ms

style.css

style.css

54 ms

style.min.css

style.min.css

53 ms

style.min.css

style.min.css

60 ms

style-card-fact.css

style-card-fact.css

62 ms

style-hero-home.css

style-hero-home.css

64 ms

style.min.css

style.min.css

62 ms

style.css

style.css

67 ms

style-fill.css

style-fill.css

68 ms

style.min.css

style.min.css

71 ms

style-featured.css

style-featured.css

73 ms

style-overlay.css

style-overlay.css

74 ms

style.css

style.css

76 ms

style.css

style.css

81 ms

style.min.css

style.min.css

83 ms

style-index.css

style-index.css

92 ms

style.min.css

style.min.css

87 ms

style-logo.css

style-logo.css

84 ms

style-scrolling.css

style-scrolling.css

99 ms

style.css

style.css

94 ms

style.min.css

style.min.css

99 ms

common.min.css

common.min.css

100 ms

block-styles.css

block-styles.css

85 ms

view.js

view.js

87 ms

view.min.js

view.min.js

85 ms

view.min.js

view.min.js

90 ms

frontend.js

frontend.js

93 ms

wp-polyfill-importmap.min.js

wp-polyfill-importmap.min.js

19 ms

gtm.js

gtm.js

74 ms

logo.webp

logo.webp

20 ms

market-tracker.svg

market-tracker.svg

21 ms

news.svg

news.svg

19 ms

home-hero-cat-scaled.webp

home-hero-cat-scaled.webp

20 ms

reading-pet-food-labels.jpg

reading-pet-food-labels.jpg

27 ms

life-stage-formulas.png

life-stage-formulas.png

72 ms

pet-food-allergies.jpg

pet-food-allergies.jpg

34 ms

who-we-are.jpg

who-we-are.jpg

34 ms

food-facts-advice.jpg

food-facts-advice.jpg

39 ms

advocacy.jpg

advocacy.jpg

38 ms

member-01.png

member-01.png

45 ms

member-02.png

member-02.png

114 ms

member-03.png

member-03.png

102 ms

member-04.png

member-04.png

120 ms

Reed-Howlett-and-Jack.jpg

Reed-Howlett-and-Jack.jpg

62 ms

member-06.png

member-06.png

110 ms

ruthann-journey.jpg

ruthann-journey.jpg

75 ms

member-07.png

member-07.png

101 ms

kelly-grendal.jpg

kelly-grendal.jpg

103 ms

blob-bottom-left.svg

blob-bottom-left.svg

107 ms

Accessibility Review

petfoodinstitute.org accessibility score

100

Accessibility Issues

Best Practices

petfoodinstitute.org best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

petfoodinstitute.org SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Petfoodinstitute.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Petfoodinstitute.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

petfoodinstitute.org

Open Graph data is detected on the main page of Pet Food Institute. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: