Tools & Wizards About Us
petshopdirect.com.au screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

petshopdirect.com.au

Pet Shop Direct | Online Pet Store | Australia Wide Pet Supplies

Page Load Speed

13.1 sec in total

First Response

900 ms

Resources Loaded

11.4 sec

Page Rendered

836 ms

petshopdirect.com.au screenshot

About Website

Click here to check amazing Pet Shop Direct content for Australia. Otherwise, check out these important facts you probably never knew about petshopdirect.com.au

Pet Shop Direct offers you the best value and discount sale prices on quality pet care products and pet supplies. We stock a huge range of pet products for Dogs, Cats, Birds, Fish, Reptiles and Small ...

Visit petshopdirect.com.au

Key Findings

We analyzed Petshopdirect.com.au page load time and found that the first response time was 900 ms and then it took 12.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

petshopdirect.com.au performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value5.9 s

14/100

25%

SI (Speed Index)

Value9.4 s

12/100

10%

TBT (Total Blocking Time)

Value650 ms

46/100

30%

CLS (Cumulative Layout Shift)

Value1.209

1/100

15%

TTI (Time to Interactive)

Value8.8 s

36/100

10%

Network Requests Diagram

petshopdirect.com.au

900 ms

petshopdirect.com.au

884 ms

www.petshopdirect.com.au

867 ms

www.petshopdirect.com.au

1113 ms

css

28 ms

Our browser made a total of 148 requests to load all elements on the main page. We found that 91% of them (134 requests) were addressed to the original Petshopdirect.com.au, 6% (9 requests) were made to Sscdn.net and 1% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain Petshopdirect.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 324.2 kB (23%)

Content Size

1.4 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Petshopdirect.com.au main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 948.4 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 272.5 kB

  • Original 310.0 kB
  • After minification 259.5 kB
  • After compression 37.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 50.6 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 272.5 kB or 88% of the original size.

Image Optimization

-5%

Potential reduce by 47.2 kB

  • Original 948.4 kB
  • After minification 901.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pet Shop Direct images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.7 kB

  • Original 120.0 kB
  • After minification 120.0 kB
  • After compression 118.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-13%

Potential reduce by 2.8 kB

  • Original 20.8 kB
  • After minification 20.8 kB
  • After compression 18.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Petshopdirect.com.au needs all CSS files to be minified and compressed as it can save up to 2.8 kB or 13% of the original size.

Requests Breakdown

Number of requests can be reduced by 28 (20%)

Requests Now

142

After Optimization

114

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 142 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pet Shop Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

petshopdirect.com.au

petshopdirect.com.au

900 ms

petshopdirect.com.au

petshopdirect.com.au

884 ms

www.petshopdirect.com.au

www.petshopdirect.com.au

867 ms

www.petshopdirect.com.au

www.petshopdirect.com.au

1113 ms

css

css

28 ms

font-awesome.min.css

font-awesome.min.css

219 ms

base.css

base.css

436 ms

reset.css

reset.css

652 ms

style.css

style.css

869 ms

jquery.loader.js

jquery.loader.js

1168 ms

modernizr-2.6.2.min.js

modernizr-2.6.2.min.js

873 ms

jquery-1.10.2.min.js

jquery-1.10.2.min.js

1092 ms

jquery.cycle2.plus.min.js

jquery.cycle2.plus.min.js

883 ms

pushy.min.js

pushy.min.js

882 ms

global.js

global.js

884 ms

default

default

1541 ms

jquery.js

jquery.js

439 ms

headerBg.png

headerBg.png

216 ms

logo.png

logo.png

218 ms

busketIcon.png

busketIcon.png

219 ms

searchIcon.png

searchIcon.png

217 ms

banner1_3.jpg

banner1_3.jpg

863 ms

banner2-2.jpg

banner2-2.jpg

648 ms

banner3_birds-3.jpg

banner3_birds-3.jpg

1078 ms

headingBg2.jpg

headingBg2.jpg

434 ms

categoriesPlayIcon.png

categoriesPlayIcon.png

433 ms

birdie-tropical-hut-medium.jpg

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527 ms

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650 ms

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650 ms

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742 ms

petsafe-staywell-cat--small-dog-4-way-locking-pet-door.jpg

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863 ms

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865 ms

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866 ms

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959 ms

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1078 ms

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1079 ms

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1081 ms

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1081 ms

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1174 ms

drontal-allwormer-tablet-2-x-6kg-tablets-large-cats.jpg

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1292 ms

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1293 ms

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1294 ms

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1296 ms

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1297 ms

fuzzyard-fiesta-dog-lead.jpg

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1390 ms

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1507 ms

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1508 ms

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1509 ms

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1512 ms

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1511 ms

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1605 ms

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1722 ms

font

font

19 ms

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1511 ms

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1509 ms

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1513 ms

terra-pure-lavender-clumping-cat-litter-10kg.jpg

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1513 ms

analytics.js

analytics.js

27 ms

stats.js

stats.js

1490 ms

collect

collect

13 ms

js

js

71 ms

plugin.min.js

plugin.min.js

218 ms

config.js

config.js

435 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1514 ms

terra-pure-lavender-.jpg

terra-pure-lavender-.jpg

1508 ms

the-pet-project-roo-tail-tips-4pk.jpg

the-pet-project-roo-tail-tips-4pk.jpg

1415 ms

allpet-rabbit-hutch-120cm.jpg

allpet-rabbit-hutch-120cm.jpg

1306 ms

dunny-pads-anti-slip-puppy-training-pads-50-pack-x-4-bulk-box-buy-1.jpg

dunny-pads-anti-slip-puppy-training-pads-50-pack-x-4-bulk-box-buy-1.jpg

1302 ms

enduro-complete-adult-dog-food.jpg

enduro-complete-adult-dog-food.jpg

1392 ms

murphys-sprouting-mix-10kg.jpg

murphys-sprouting-mix-10kg.jpg

1414 ms

oaten-hay.png

oaten-hay.png

1297 ms

black-hawk-adult-cat-ocean-fish-2kg.jpg

black-hawk-adult-cat-ocean-fish-2kg.jpg

1298 ms

black-hawk-adult-cat-ocean-fish--1.jpg

black-hawk-adult-cat-ocean-fish--1.jpg

1298 ms

flora-pure-natural-clumping-cat-litter-18kg-2-x-9kg-bags.jpg

flora-pure-natural-clumping-cat-litter-18kg-2-x-9kg-bags.jpg

1298 ms

cookie.js

cookie.js

218 ms

snippets.min.js

snippets.min.js

433 ms

flora-pure-natural-cat-litter-9kg.jpg

flora-pure-natural-cat-litter-9kg.jpg

1299 ms

greenies-cat-treats-catnip-value-pack-277g.jpg

greenies-cat-treats-catnip-value-pack-277g.jpg

1296 ms

pipsqueak-ergonomic-carrot-bowl-2.jpeg

pipsqueak-ergonomic-carrot-bowl-2.jpeg

1295 ms

bird-flight-cage-bc8252.jpg

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1299 ms

wombaroo-lorikeet-and-honeyeater-food-01jpg.jpg

wombaroo-lorikeet-and-honeyeater-food-01jpg.jpg

1298 ms

green-parrot-bird-cage-bc6655-1.jpg

green-parrot-bird-cage-bc6655-1.jpg

1298 ms

luxury-designer-dog-bed-constantine-1.jpg

luxury-designer-dog-bed-constantine-1.jpg

1299 ms

temptations-tasty-chicken-85g.jpg

temptations-tasty-chicken-85g.jpg

1295 ms

v-planet-v-dog-vegan-dog-food-kinder-kibble-136kg.jpg

v-planet-v-dog-vegan-dog-food-kinder-kibble-136kg.jpg

1295 ms

aqua-natural-aquarium-gravel-fern-pearl--1.jpg

aqua-natural-aquarium-gravel-fern-pearl--1.jpg

1299 ms

birdie-bird-toy-shred-ball-medium.jpg

birdie-bird-toy-shred-ball-medium.jpg

1299 ms

murphys-hand-rearing-food-2-5kg.jpg

murphys-hand-rearing-food-2-5kg.jpg

1297 ms

pageinfo

pageinfo

1911 ms

murphys-hand-rearing-food-750g.jpg

murphys-hand-rearing-food-750g.jpg

1295 ms

aqua-natural-flamingo-aquarium-gravel-907kg-20lb.jpg

aqua-natural-flamingo-aquarium-gravel-907kg-20lb.jpg

1295 ms

petrageous-sleepy-kitty-bowl-blue.jpg

petrageous-sleepy-kitty-bowl-blue.jpg

1299 ms

fancy-feast-classic-pate-ocean-whitefish--tuna-feast--1.jpg

fancy-feast-classic-pate-ocean-whitefish--tuna-feast--1.jpg

1298 ms

green-parrot-toy-bobble.jpg

green-parrot-toy-bobble.jpg

1298 ms

blackdog-beef-biscuits-5kg.jpg

blackdog-beef-biscuits-5kg.jpg

1419 ms

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1302 ms

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1303 ms

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1304 ms

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1300 ms

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1506 ms

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1413 ms

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1300 ms

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1304 ms

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1294 ms

fuzzyard-dog-toy-mutt-merlot.jpg

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1500 ms

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1490 ms

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1415 ms

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1303 ms

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1303 ms

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1357 ms

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1504 ms

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1504 ms

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1414 ms

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1305 ms

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1303 ms

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1356 ms

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1504 ms

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1504 ms

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1413 ms

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1305 ms

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bird01.jpg

1304 ms

fish01.jpg

fish01.jpg

1358 ms

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1504 ms

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1505 ms

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1300 ms

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1737 ms

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1732 ms

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1356 ms

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1504 ms

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1290 ms

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1293 ms

RoyalCanin-Logo-xsmall.jpg

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1361 ms

canidae-logo-xsmall.jpg

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1503 ms

Eukanuba-xsmall.jpg

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1504 ms

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vets_all_natural-xsmall.jpg

1300 ms

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Science-Diet-xsmall.jpg

1369 ms

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1507 ms

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1505 ms

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1508 ms

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1457 ms

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1307 ms

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1372 ms

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1507 ms

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stats.cgi

2401 ms

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superfish.min.js

218 ms

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fancybox.min.css

218 ms

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fancybox.min.js

396 ms

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toggle-plus.png

217 ms

Accessibility Review

petshopdirect.com.au accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

petshopdirect.com.au best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

petshopdirect.com.au SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Petshopdirect.com.au can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Petshopdirect.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

petshopdirect.com.au

Open Graph description is not detected on the main page of Pet Shop Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: