Tools & Wizards About Us
pfm.com screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    58% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

pfm.com

Financial Advice & Consultation | PFM

Page Load Speed

3.7 sec in total

First Response

70 ms

Resources Loaded

3.3 sec

Page Rendered

313 ms

pfm.com screenshot

About Website

Visit pfm.com now to see the best up-to-date PFM content for United States and also check out these interesting facts you probably never knew about pfm.com

PFM is a team of dedicated financial professionals, helping our clients plan for their future

Visit pfm.com

Key Findings

We analyzed Pfm.com page load time and found that the first response time was 70 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

pfm.com performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

27/100

10%

LCP (Largest Contentful Paint)

Value6.6 s

8/100

25%

SI (Speed Index)

Value5.5 s

55/100

10%

TBT (Total Blocking Time)

Value330 ms

75/100

30%

CLS (Cumulative Layout Shift)

Value1.103

1/100

15%

TTI (Time to Interactive)

Value6.6 s

57/100

10%

Network Requests Diagram

pfm.com

70 ms

www.pfm.com

125 ms

www.pfm.com

888 ms

ektronCss.ashx

114 ms

jquery.min.js

72 ms

Our browser made a total of 57 requests to load all elements on the main page. We found that 68% of them (39 requests) were addressed to the original Pfm.com, 7% (4 requests) were made to F.vimeocdn.com and 7% (4 requests) were made to Databroker.coremotives.com. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain Pfm.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 870.3 kB (34%)

Content Size

2.6 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Pfm.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 120.2 kB

  • Original 160.9 kB
  • After minification 139.5 kB
  • After compression 40.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.4 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 120.2 kB or 75% of the original size.

Image Optimization

-3%

Potential reduce by 38.0 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. PFM images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 559.2 kB

  • Original 854.3 kB
  • After minification 843.2 kB
  • After compression 295.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 559.2 kB or 65% of the original size.

CSS Optimization

-88%

Potential reduce by 152.8 kB

  • Original 174.6 kB
  • After minification 166.3 kB
  • After compression 21.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pfm.com needs all CSS files to be minified and compressed as it can save up to 152.8 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (26%)

Requests Now

54

After Optimization

40

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of PFM. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

pfm.com

pfm.com

70 ms

www.pfm.com

www.pfm.com

125 ms

www.pfm.com

www.pfm.com

888 ms

ektronCss.ashx

ektronCss.ashx

114 ms

jquery.min.js

jquery.min.js

72 ms

jquery.tools.min.js

jquery.tools.min.js

165 ms

library.js

library.js

452 ms

site.js

site.js

98 ms

styles.css

styles.css

218 ms

addthis_widget.js

addthis_widget.js

70 ms

froogaloop2.min.js

froogaloop2.min.js

20 ms

DataBroker.js

DataBroker.js

272 ms

analytics.js

analytics.js

145 ms

arrow-d.gif

arrow-d.gif

35 ms

utillity-nav-icons-bond.png

utillity-nav-icons-bond.png

34 ms

utility-nav-bondcalendar.png

utility-nav-bondcalendar.png

35 ms

utillity-nav-icons-mail.png

utillity-nav-icons-mail.png

99 ms

utility-nav-contact.png

utility-nav-contact.png

100 ms

utillity-nav-icons-attach.png

utillity-nav-icons-attach.png

35 ms

utility-nav-offices.png

utility-nav-offices.png

98 ms

utillity-nav-icons-search.png

utillity-nav-icons-search.png

98 ms

utility-nav-search.png

utility-nav-search.png

98 ms

pfm-logo.gif

pfm-logo.gif

98 ms

Indep_Intit_Ingrity.jpg

Indep_Intit_Ingrity.jpg

797 ms

PFM_HP_slide_2.jpg

PFM_HP_slide_2.jpg

792 ms

Integrity.jpg

Integrity.jpg

721 ms

Initiative.jpg

Initiative.jpg

1544 ms

Joanne-Carter.png

Joanne-Carter.png

1703 ms

blank.png

blank.png

195 ms

main-nav-wrap-bg.png

main-nav-wrap-bg.png

299 ms

nav-seperator.gif

nav-seperator.gif

335 ms

campaign-tabs_03.png

campaign-tabs_03.png

341 ms

home-content-top.png

home-content-top.png

899 ms

video-icon_03.png

video-icon_03.png

733 ms

home-content.png

home-content.png

1284 ms

home-map.png

home-map.png

1902 ms

atpfm-scroller-prev.png

atpfm-scroller-prev.png

842 ms

atpfm-scroller-item.png

atpfm-scroller-item.png

875 ms

atpfm-scroller-next.png

atpfm-scroller-next.png

894 ms

atpfm-scroller-pause.png

atpfm-scroller-pause.png

911 ms

atpfm-scroller-play.png

atpfm-scroller-play.png

915 ms

site-bg.gif

site-bg.gif

1393 ms

learn-more.gif

learn-more.gif

937 ms

33172748

33172748

118 ms

300lo.json

300lo.json

81 ms

sh.7c7179124ea24ac6ba46caac.html

sh.7c7179124ea24ac6ba46caac.html

46 ms

collect

collect

12 ms

player.js

player.js

178 ms

player.css

player.css

132 ms

ga.js

ga.js

76 ms

vuid.min.js

vuid.min.js

153 ms

__utm.gif

__utm.gif

26 ms

checkplayer.js

checkplayer.js

410 ms

flensed.js

flensed.js

420 ms

proxy.html

proxy.html

45 ms

swfobject.js

swfobject.js

23 ms

477922.gif

477922.gif

166 ms

Accessibility Review

pfm.com accessibility score

87

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

pfm.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

pfm.com SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pfm.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Pfm.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pfm.com

Open Graph description is not detected on the main page of PFM. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: