Tools & Wizards About Us
pharmabrand.ru screenshot

Report Summary

  • 96

    Performance

    Renders faster than
    94% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 67

    SEO

    Google-friendlier than
    26% of websites

pharmabrand.ru

Стратегии продвижения фармацевтических товаров и брендов

Page Load Speed

3.2 sec in total

First Response

604 ms

Resources Loaded

2.5 sec

Page Rendered

176 ms

pharmabrand.ru screenshot

About Website

Click here to check amazing Pharmabrand content for Russia. Otherwise, check out these important facts you probably never knew about pharmabrand.ru

Фармацевтический маркетинг будущего; управление продуктовым портфелем; бренды западных компаний и возможности российских игроков; интернет-коммуникации; вопросы этичности; риски и оценка эффективности

Visit pharmabrand.ru

Key Findings

We analyzed Pharmabrand.ru page load time and found that the first response time was 604 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

pharmabrand.ru performance score

96

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.6 s

93/100

10%

LCP (Largest Contentful Paint)

Value1.8 s

98/100

25%

SI (Speed Index)

Value2.1 s

99/100

10%

TBT (Total Blocking Time)

Value150 ms

94/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value3.2 s

94/100

10%

Network Requests Diagram

pharmabrand.ru

604 ms

inc.css

336 ms

swfobject.js

338 ms

watch.js

75 ms

fbevents.js

103 ms

Our browser made a total of 16 requests to load all elements on the main page. We found that 63% of them (10 requests) were addressed to the original Pharmabrand.ru, 13% (2 requests) were made to Google-analytics.com and 13% (2 requests) were made to Counter.yadro.ru. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Pharmabrand.ru.

Page Optimization Overview & Recommendations

Page size can be reduced by 163.2 kB (62%)

Content Size

262.8 kB

After Optimization

99.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Pharmabrand.ru main page is 262.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 228.5 kB which makes up the majority of the site volume.

HTML Optimization

-67%

Potential reduce by 7.1 kB

  • Original 10.6 kB
  • After minification 9.3 kB
  • After compression 3.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.2 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 7.1 kB or 67% of the original size.

Image Optimization

-67%

Potential reduce by 154.1 kB

  • Original 228.5 kB
  • After minification 74.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Pharmabrand needs image optimization as it can save up to 154.1 kB or 67% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-29%

Potential reduce by 1.9 kB

  • Original 6.5 kB
  • After minification 6.5 kB
  • After compression 4.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pharmabrand.ru needs all CSS files to be minified and compressed as it can save up to 1.9 kB or 29% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

12

After Optimization

12

  • Images
  • JavaScript
  • CSS

The browser has sent 12 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pharmabrand. According to our analytics all requests are already optimized.

Network Requests Diagram

pharmabrand.ru

pharmabrand.ru

604 ms

inc.css

inc.css

336 ms

swfobject.js

swfobject.js

338 ms

watch.js

watch.js

75 ms

fbevents.js

fbevents.js

103 ms

ga.js

ga.js

75 ms

topbgakvarel_text.png

topbgakvarel_text.png

186 ms

topbgakvarel_img.png

topbgakvarel_img.png

684 ms

infor-media_logo.gif

infor-media_logo.gif

356 ms

800%D1%85300_pharma_2019.jpg

800%D1%85300_pharma_2019.jpg

1516 ms

LinkedIn.gif

LinkedIn.gif

371 ms

facebook.png

facebook.png

371 ms

slideshare.png

slideshare.png

579 ms

hit

hit

471 ms

__utm.gif

__utm.gif

45 ms

hit

hit

675 ms

Accessibility Review

pharmabrand.ru accessibility score

67

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

pharmabrand.ru best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

pharmabrand.ru SEO score

67

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    RU

  • Encoding

    WINDOWS-1251

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pharmabrand.ru can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and it matches the claimed language. Our system also found out that Pharmabrand.ru main page’s claimed encoding is windows-1251. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

pharmabrand.ru

Open Graph description is not detected on the main page of Pharmabrand. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: