Tools & Wizards About Us
philipmorrisdirect.co.uk screenshot

Report Summary

  • 6

    Performance

    Renders faster than
    21% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

philipmorrisdirect.co.uk

Barbour Jackets | Musto | Schoffel | Country Clothing | Philip Morris

Page Load Speed

3.2 sec in total

First Response

300 ms

Resources Loaded

2.6 sec

Page Rendered

245 ms

philipmorrisdirect.co.uk screenshot

About Website

Visit philipmorrisdirect.co.uk now to see the best up-to-date Philip Morris Direct content for United Kingdom and also check out these interesting facts you probably never knew about philipmorrisdirect.co.uk

Philip Morris and Son shop Schoffel country clothing, Musto, Le Chameau, Dubarry boots, RM Williams, Barbour, Hunter boots, Samuel Heath, Brabantia. Category: Country Clothing, Footwear, Shooting, Gar...

Visit philipmorrisdirect.co.uk

Key Findings

We analyzed Philipmorrisdirect.co.uk page load time and found that the first response time was 300 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

philipmorrisdirect.co.uk performance score

6

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

32/100

10%

LCP (Largest Contentful Paint)

Value13.1 s

0/100

25%

SI (Speed Index)

Value8.5 s

17/100

10%

TBT (Total Blocking Time)

Value3,060 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.89

3/100

15%

TTI (Time to Interactive)

Value16.8 s

5/100

10%

Network Requests Diagram

philipmorrisdirect.co.uk

300 ms

www.philipmorrisdirect.co.uk

439 ms

pmd.css

734 ms

css

66 ms

cookieconsent.min.js

8 ms

Our browser made a total of 69 requests to load all elements on the main page. We found that 57% of them (39 requests) were addressed to the original Philipmorrisdirect.co.uk, 7% (5 requests) were made to Fonts.gstatic.com and 4% (3 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Philipmorrisdirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (42%)

Content Size

2.4 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Philipmorrisdirect.co.uk main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 63.3 kB

  • Original 85.2 kB
  • After minification 84.2 kB
  • After compression 21.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 63.3 kB or 74% of the original size.

Image Optimization

-4%

Potential reduce by 43.2 kB

  • Original 1.0 MB
  • After minification 960.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Philip Morris Direct images are well optimized though.

JavaScript Optimization

-63%

Potential reduce by 575.0 kB

  • Original 915.1 kB
  • After minification 913.5 kB
  • After compression 340.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 575.0 kB or 63% of the original size.

CSS Optimization

-84%

Potential reduce by 337.2 kB

  • Original 400.6 kB
  • After minification 372.5 kB
  • After compression 63.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Philipmorrisdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 337.2 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (34%)

Requests Now

59

After Optimization

39

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 59 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Philip Morris Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

philipmorrisdirect.co.uk

philipmorrisdirect.co.uk

300 ms

www.philipmorrisdirect.co.uk

www.philipmorrisdirect.co.uk

439 ms

pmd.css

pmd.css

734 ms

css

css

66 ms

cookieconsent.min.js

cookieconsent.min.js

8 ms

addthis_widget.js

addthis_widget.js

9 ms

jquery.js

jquery.js

589 ms

bootstrap.min.js

bootstrap.min.js

385 ms

typeahead.js

typeahead.js

514 ms

pmd_retina.js

pmd_retina.js

307 ms

conversion.js

conversion.js

15 ms

ga.js

ga.js

82 ms

default

default

492 ms

videoseries

videoseries

227 ms

page-bg-2.gif

page-bg-2.gif

152 ms

pmd3-logo-235.png

pmd3-logo-235.png

153 ms

phoneblk2.png

phoneblk2.png

152 ms

external-link-1.png

external-link-1.png

165 ms

feefoscore-98.png

feefoscore-98.png

153 ms

samsonite-feb16.jpg

samsonite-feb16.jpg

801 ms

barbour-i54ec4dfac8e4a.png

barbour-i54ec4dfac8e4a.png

287 ms

musto-i54ec4e35363c1.png

musto-i54ec4e35363c1.png

283 ms

hunter-i555337e3132ba.png

hunter-i555337e3132ba.png

313 ms

le-chameau-i54ec9eccd7f7d.png

le-chameau-i54ec9eccd7f7d.png

291 ms

schoffel-i54ec4e9014608.png

schoffel-i54ec4e9014608.png

315 ms

dubarry-i54ec4eaf9622c.png

dubarry-i54ec4eaf9622c.png

384 ms

brabantia-i54ec4ecd6214e.png

brabantia-i54ec4ecd6214e.png

475 ms

antler-i54ec4ee18e69e.png

antler-i54ec4ee18e69e.png

476 ms

le-creuset-i54ec4efea2ff6.png

le-creuset-i54ec4efea2ff6.png

476 ms

denby-i54ec4f1170988.png

denby-i54ec4f1170988.png

477 ms

lafuma-i54ec4f280836b.png

lafuma-i54ec4f280836b.png

497 ms

miller-i557ec4a2b76fb.png

miller-i557ec4a2b76fb.png

515 ms

country-clothing-i54ec7196003c6.png

country-clothing-i54ec7196003c6.png

754 ms

home-and-kitchen-i54ec692a8b3a9.png

home-and-kitchen-i54ec692a8b3a9.png

879 ms

bathrooms-i54ec6abdf2fcd.png

bathrooms-i54ec6abdf2fcd.png

971 ms

shooting-accessories-i54ec74b4902a9.png

shooting-accessories-i54ec74b4902a9.png

835 ms

suitcases-i54ec72b7ccf2d.png

suitcases-i54ec72b7ccf2d.png

712 ms

hardware-i54ec743d1937a.png

hardware-i54ec743d1937a.png

929 ms

garden-i54ec6c2638a19.png

garden-i54ec6c2638a19.png

957 ms

tabletop-i54ec6d2be69e6.png

tabletop-i54ec6d2be69e6.png

1019 ms

linen-i54ec63e619ff9.png

linen-i54ec63e619ff9.png

1100 ms

toys-i54ec64641357d.png

toys-i54ec64641357d.png

1091 ms

why-choose-us-graphic-2015-470.png

why-choose-us-graphic-2015-470.png

1039 ms

secure-banner3a.png

secure-banner3a.png

1069 ms

footer-bg-2.gif

footer-bg-2.gif

1087 ms

bat.js

bat.js

128 ms

js

js

155 ms

138 ms

cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf

cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf

135 ms

DXI1ORHCpsQm3Vp6mXoaTYnF5uFdDttMLvmWuJdhhgs.ttf

DXI1ORHCpsQm3Vp6mXoaTYnF5uFdDttMLvmWuJdhhgs.ttf

156 ms

k3k702ZOKiLJc3WVjuplzInF5uFdDttMLvmWuJdhhgs.ttf

k3k702ZOKiLJc3WVjuplzInF5uFdDttMLvmWuJdhhgs.ttf

174 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

1062 ms

collect

collect

73 ms

43 ms

gtmp_compiled_rok_tJmPAIE.js

gtmp_compiled_rok_tJmPAIE.js

43 ms

www-embed-player-vflZsBgOl.css

www-embed-player-vflZsBgOl.css

74 ms

www-embed-player.js

www-embed-player.js

94 ms

base.js

base.js

165 ms

ga-audiences

ga-audiences

29 ms

6BOEML_YqI6cKINK5dmh8ZufcXg7sBa4jeB-I9gQ0xI.js

6BOEML_YqI6cKINK5dmh8ZufcXg7sBa4jeB-I9gQ0xI.js

26 ms

ad_status.js

ad_status.js

79 ms

zN7GBFwfMP4uA6AR0HCoLQ.ttf

zN7GBFwfMP4uA6AR0HCoLQ.ttf

21 ms

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

21 ms

icons.png

icons.png

68 ms

1456797936808

1456797936808

224 ms

light-top.css

light-top.css

48 ms

300lo.json

300lo.json

39 ms

sh.7c7179124ea24ac6ba46caac.html

sh.7c7179124ea24ac6ba46caac.html

26 ms

logo.png

logo.png

10 ms

Accessibility Review

philipmorrisdirect.co.uk accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

philipmorrisdirect.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

philipmorrisdirect.co.uk SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Philipmorrisdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Philipmorrisdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

philipmorrisdirect.co.uk

Open Graph description is not detected on the main page of Philip Morris Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: