Tools & Wizards About Us
photo.co.nz screenshot

Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

photo.co.nz

Photo & Video - New and Used Cameras | Christchurch | NZ

Page Load Speed

5.4 sec in total

First Response

1.8 sec

Resources Loaded

3.3 sec

Page Rendered

369 ms

photo.co.nz screenshot

About Website

Click here to check amazing Photo content for New Zealand. Otherwise, check out these important facts you probably never knew about photo.co.nz

Rumoured to be New Zealands last ‘real’ photo store based in Christchurch, Photo & Video stock new and used cameras as well as having a top notch photo lab and a massive stock of bags , tripods an...

Visit photo.co.nz

Key Findings

We analyzed Photo.co.nz page load time and found that the first response time was 1.8 sec and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

photo.co.nz performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

22/100

10%

LCP (Largest Contentful Paint)

Value21.0 s

0/100

25%

SI (Speed Index)

Value18.3 s

0/100

10%

TBT (Total Blocking Time)

Value220 ms

88/100

30%

CLS (Cumulative Layout Shift)

Value0.01

100/100

15%

TTI (Time to Interactive)

Value22.3 s

1/100

10%

Network Requests Diagram

photo.co.nz

1757 ms

style.css

451 ms

small.jpg

1066 ms

bullet.jpg

854 ms

lock.gif

649 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 97% of them (37 requests) were addressed to the original Photo.co.nz, 3% (1 request) were made to Images.hitwise.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Photo.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 53.5 kB (13%)

Content Size

421.8 kB

After Optimization

368.2 kB

  • HTML
  • Images
  • CSS

In fact, the total size of Photo.co.nz main page is 421.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 367.6 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 41.7 kB

  • Original 53.3 kB
  • After minification 45.0 kB
  • After compression 11.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.2 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 41.7 kB or 78% of the original size.

Image Optimization

-3%

Potential reduce by 11.1 kB

  • Original 367.6 kB
  • After minification 356.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Photo images are well optimized though.

CSS Optimization

-77%

Potential reduce by 682 B

  • Original 887 B
  • After minification 711 B
  • After compression 205 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Photo.co.nz needs all CSS files to be minified and compressed as it can save up to 682 B or 77% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

37

After Optimization

37

  • Images
  • CSS

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Photo. According to our analytics all requests are already optimized.

Network Requests Diagram

photo.co.nz

photo.co.nz

1757 ms

style.css

style.css

451 ms

small.jpg

small.jpg

1066 ms

bullet.jpg

bullet.jpg

854 ms

lock.gif

lock.gif

649 ms

facebook.jpg

facebook.jpg

661 ms

flickr.jpg

flickr.jpg

672 ms

passport_nz.jpg

passport_nz.jpg

711 ms

panasonic_ft6.jpg

panasonic_ft6.jpg

864 ms

panasonic_gh4.jpg

panasonic_gh4.jpg

870 ms

capture_pro.jpg

capture_pro.jpg

896 ms

cp2-hero.jpg

cp2-hero.jpg

699 ms

lens_cleaning_kit.jpg

lens_cleaning_kit.jpg

889 ms

14-24.jpg

14-24.jpg

720 ms

prints.gif

prints.gif

716 ms

spacer.gif

spacer.gif

843 ms

fade.jpg

fade.jpg

875 ms

Tamron-SP-85mm-f1.8-Di-VC-USD-and-90mm-f2-8-Di-VC-USD.gif

Tamron-SP-85mm-f1.8-Di-VC-USD-and-90mm-f2-8-Di-VC-USD.gif

894 ms

50-100mm-f1_8.gif

50-100mm-f1_8.gif

894 ms

pentax_k1.gif

pentax_k1.gif

928 ms

eos80d-ef-s18-135.gif

eos80d-ef-s18-135.gif

938 ms

olympus_pen-f.gif

olympus_pen-f.gif

1061 ms

x-pro2.gif

x-pro2.gif

1090 ms

D500.gif

D500.gif

1050 ms

nikon_d5.gif

nikon_d5.gif

1055 ms

nikon_2-year-warranty.png

nikon_2-year-warranty.png

968 ms

discovery_packs.jpg

discovery_packs.jpg

988 ms

calibrated2.gif

calibrated2.gif

1301 ms

f11_magazine.jpg

f11_magazine.jpg

1128 ms

data.jpg

data.jpg

1122 ms

cashback_feb_2016.jpg

cashback_feb_2016.jpg

1386 ms

onabags_messenger_bag.jpg

onabags_messenger_bag.jpg

1190 ms

gopro-hero-4-mockup.jpg

gopro-hero-4-mockup.jpg

1200 ms

camera-hire.jpg

camera-hire.jpg

1381 ms

tape_to_dvd_transfers.jpg

tape_to_dvd_transfers.jpg

1560 ms

Craig_Robertson.jpg

Craig_Robertson.jpg

1418 ms

35mm_film_strip.jpg

35mm_film_strip.jpg

1428 ms

top10_award_oct_dec_2008_white.gif

top10_award_oct_dec_2008_white.gif

118 ms

Accessibility Review

photo.co.nz accessibility score

82

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

photo.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

photo.co.nz SEO score

75

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Photo.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Photo.co.nz main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

photo.co.nz

Open Graph description is not detected on the main page of Photo. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: