Access pico.com. Global Brand Activation Agency

Report Summary

About Website

Click here to check amazing Pico content for Singapore. Otherwise, check out these important facts you probably never knew about pico.com

The Pico Group is a world-wide network of agencies that merge experiential, communications and technology talent to create powerful and engaging experiences that activate brands.

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name

value

score

weighting

FCP (First Contentful Paint)

Value6.9 s

1/100

10%

LCP (Largest Contentful Paint)

Value9.8 s

0/100

25%

SI (Speed Index)

Value17.8 s

0/100

10%

TBT (Total Blocking Time)

Value2,810 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.332

34/100

15%

TTI (Time to Interactive)

Value16.8 s

5/100

10%

en

220 ms

1133 ms

style.css

433 ms

sweetalert.css

651 ms

jquery.min.js

1086 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 89% of them (48 requests) were addressed to the original Pico.com, 4% (2 requests) were made to Dev.visualwebsiteoptimizer.com and 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (3.8 sec) belongs to the original domain Pico.com.

Content Size

1.9 MB

After Optimization

1.3 MB

In fact, the total size of Pico.com main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 207.1 kB

Original 257.9 kB
After minification 239.6 kB
After compression 50.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 207.1 kB or 80% of the original size.

Image Optimization

-3%

Potential reduce by 35.3 kB

Original 1.2 MB
After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pico images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 316.1 kB

Original 466.5 kB
After minification 463.6 kB
After compression 150.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 316.1 kB or 68% of the original size.

CSS Optimization

-78%

Potential reduce by 53.3 kB

Original 68.3 kB
After minification 61.9 kB
After compression 15.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pico.com needs all CSS files to be minified and compressed as it can save up to 53.3 kB or 78% of the original size.

Requests Now

After Optimization

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pico. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Areas of Improvement

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

High

Page has valid source maps

Search Engine Optimization Advices

To appear in search results, crawlers need access to your app.

High

Links are not crawlable

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

Language and Encoding

Language Detected

JA
Language Claimed

EN
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pico.com can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and it does not match the claimed English language. Our system also found out that Pico.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pico.com

Open Graph description is not detected on the main page of Pico. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

Report Summary

Performance

Accessibility

Best Practices

SEO

Global Brand Activation Agency | Pico

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)

Network Requests Diagram