Tools & Wizards About Us
pilsonautocenter.com screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

pilsonautocenter.com

Ford Dealer in Mattoon, IL | Used Cars Mattoon | Pilson Ford

Page Load Speed

21.4 sec in total

First Response

86 ms

Resources Loaded

20.6 sec

Page Rendered

696 ms

pilsonautocenter.com screenshot

About Website

Click here to check amazing Pilson Autocenter content. Otherwise, check out these important facts you probably never knew about pilsonautocenter.com

Pilson Ford is your source for new Fords and used cars in Mattoon, IL. Browse our full inventory online and then come down for a test drive.

Visit pilsonautocenter.com

Key Findings

We analyzed Pilsonautocenter.com page load time and found that the first response time was 86 ms and then it took 21.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

pilsonautocenter.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

13/100

10%

LCP (Largest Contentful Paint)

Value6.7 s

7/100

25%

SI (Speed Index)

Value8.6 s

17/100

10%

TBT (Total Blocking Time)

Value4,660 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.021

100/100

15%

TTI (Time to Interactive)

Value27.2 s

0/100

10%

Network Requests Diagram

www.pilsonford.com

86 ms

analytics.min.js

11 ms

dealerOnTrack.min.js

28 ms

launch-fbfbcbd7fd0d.min.js

300 ms

js

285 ms

Our browser made a total of 152 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Pilsonautocenter.com, 7% (10 requests) were made to Googletagmanager.com and 7% (10 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (19.8 sec) relates to the external source Ford.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (17%)

Content Size

6.1 MB

After Optimization

5.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Pilsonautocenter.com main page is 6.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 4.5 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 387.0 kB

  • Original 466.7 kB
  • After minification 465.5 kB
  • After compression 79.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 387.0 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 5.6 kB

  • Original 4.5 MB
  • After minification 4.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pilson Autocenter images are well optimized though.

JavaScript Optimization

-55%

Potential reduce by 618.0 kB

  • Original 1.1 MB
  • After minification 1.1 MB
  • After compression 506.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 618.0 kB or 55% of the original size.

CSS Optimization

-25%

Potential reduce by 404 B

  • Original 1.6 kB
  • After minification 1.6 kB
  • After compression 1.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pilsonautocenter.com needs all CSS files to be minified and compressed as it can save up to 404 B or 25% of the original size.

Requests Breakdown

Number of requests can be reduced by 80 (61%)

Requests Now

132

After Optimization

52

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 132 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pilson Autocenter. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 55 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.pilsonford.com

www.pilsonford.com

86 ms

analytics.min.js

analytics.min.js

11 ms

dealerOnTrack.min.js

dealerOnTrack.min.js

28 ms

launch-fbfbcbd7fd0d.min.js

launch-fbfbcbd7fd0d.min.js

300 ms

js

js

285 ms

js

js

412 ms

js

js

410 ms

slick.min.css

slick.min.css

74 ms

slick-theme.min.css

slick-theme.min.css

76 ms

slick.min.js

slick.min.js

94 ms

jquery.min.js

jquery.min.js

98 ms

ua-parser.min.js

ua-parser.min.js

93 ms

dealeron.js

dealeron.js

92 ms

dealeron.static.min.js

dealeron.static.min.js

93 ms

bootstrap.min.js

bootstrap.min.js

118 ms

userAgent-detection.min.js

userAgent-detection.min.js

141 ms

modernizr.min.js

modernizr.min.js

140 ms

jquery.validate.min.js

jquery.validate.min.js

140 ms

dealerOnLeadsBundle.js

dealerOnLeadsBundle.js

140 ms

locationSortInjection.min.js

locationSortInjection.min.js

277 ms

do_utility.min.js

do_utility.min.js

277 ms

formPhoneUtility.min.js

formPhoneUtility.min.js

405 ms

coreBundle.js

coreBundle.js

403 ms

navigation.min.js

navigation.min.js

404 ms

bannerManager.min.js

bannerManager.min.js

403 ms

homepageSearchValetWidgetBundle.js

homepageSearchValetWidgetBundle.js

475 ms

lazyLoadHomepage.min.js

lazyLoadHomepage.min.js

474 ms

linkid.js

linkid.js

267 ms

fbevents.js

fbevents.js

383 ms

gtm.js

gtm.js

453 ms

gtm.js

gtm.js

382 ms

YAC_AdMarker_Icon_Text_77x15.png

YAC_AdMarker_Icon_Text_77x15.png

503 ms

Ford.png

Ford.png

436 ms

logo.png

logo.png

508 ms

IMG_6611__1_.jpeg

IMG_6611__1_.jpeg

1216 ms

bgServiceBW.jpg

bgServiceBW.jpg

502 ms

mustang.png

mustang.png

507 ms

mach-e.png

mach-e.png

506 ms

ecosport.png

ecosport.png

624 ms

escape.png

escape.png

627 ms

edge.png

edge.png

626 ms

explorer.png

explorer.png

630 ms

expedition.png

expedition.png

625 ms

bronco.png

bronco.png

1096 ms

bronco-sport.png

bronco-sport.png

652 ms

maverick.png

maverick.png

1096 ms

ranger.png

ranger.png

652 ms

f-150.png

f-150.png

820 ms

f-150-lightning.png

f-150-lightning.png

1069 ms

embed

embed

585 ms

super-duty.png

super-duty.png

1022 ms

e-transit.png

e-transit.png

1085 ms

transit.png

transit.png

1100 ms

transit-connect.png

transit-connect.png

1099 ms

f150-lariat.png

f150-lariat.png

1144 ms

splash_pilsonprofit.jpg

splash_pilsonprofit.jpg

1184 ms

splash_expressservice.jpg

splash_expressservice.jpg

1185 ms

splash_tireguarantee.jpg

splash_tireguarantee.jpg

1164 ms

splash_wantyourcar.jpg

splash_wantyourcar.jpg

1125 ms

pilsonPowersports_banner3.jpg

pilsonPowersports_banner3.jpg

1101 ms

Bronco_Reveal_BFN_2160x675_v5.jpg

Bronco_Reveal_BFN_2160x675_v5.jpg

1056 ms

antennaRegular.woff

antennaRegular.woff

841 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

873 ms

antennaRegularLight.woff

antennaRegularLight.woff

854 ms

pilsonAuto_inventoryBanners_process_ford.jpg

pilsonAuto_inventoryBanners_process_ford.jpg

1088 ms

pilsonAuto_inventoryBanners_easy_ford.jpg

pilsonAuto_inventoryBanners_easy_ford.jpg

1113 ms

collect

collect

194 ms

collect

collect

407 ms

collect

collect

834 ms

collect

collect

261 ms

EXc6dce35dd9dc4ad098e3925870642856-libraryCode_source.min.js

EXc6dce35dd9dc4ad098e3925870642856-libraryCode_source.min.js

185 ms

AppMeasurement_Module_AudienceManagement.min.js

AppMeasurement_Module_AudienceManagement.min.js

300 ms

ford-cpo-main.png

ford-cpo-main.png

917 ms

cpo-lineup.png

cpo-lineup.png

920 ms

FordDirect_darkgray.png

FordDirect_darkgray.png

919 ms

quick-nav-1.jpg

quick-nav-1.jpg

857 ms

quick-nav-2.jpg

quick-nav-2.jpg

855 ms

quick-nav-3.jpg

quick-nav-3.jpg

853 ms

s.min.js

s.min.js

784 ms

js

js

498 ms

js

js

206 ms

js

js

205 ms

bgAbout4.jpg

bgAbout4.jpg

794 ms

js

js

288 ms

analytics.js

analytics.js

77 ms

USA

USA

19791 ms

dealeron.runtime.js

dealeron.runtime.js

712 ms

carnow_plugin.js

carnow_plugin.js

516 ms

RC6deef455d0a84bf5adbd5ee15648203f-source.min.js

RC6deef455d0a84bf5adbd5ee15648203f-source.min.js

23 ms

pcdi.js

pcdi.js

536 ms

stats.js

stats.js

478 ms

js

js

509 ms

rd

rd

426 ms

ga-audiences

ga-audiences

430 ms

480 ms

407 ms

316 ms

410 ms

233 ms

180 ms

231 ms

dest5.html

dest5.html

131 ms

id

id

133 ms

index.jsp

index.jsp

81 ms

json

json

52 ms

pixel

pixel

53 ms

lxloader.js

lxloader.js

33 ms

28 ms

cc

cc

55 ms

25 ms

21 ms

getPixelUrls

getPixelUrls

1076 ms

pixel

pixel

28 ms

ibs:dpid=771&dpuuid=CAESEL-u1E0HgYY7MA0_gimw43Q&google_cver=1

ibs:dpid=771&dpuuid=CAESEL-u1E0HgYY7MA0_gimw43Q&google_cver=1

13 ms

componentManager.js

componentManager.js

19 ms

logManager.js

logManager.js

18 ms

generic

generic

42 ms

s57058591602835

s57058591602835

20 ms

generic

generic

4 ms

ibs:dpid=903&dpuuid=b3c9f4cd-6cd2-48a7-b949-bbd499e2a14b

ibs:dpid=903&dpuuid=b3c9f4cd-6cd2-48a7-b949-bbd499e2a14b

6 ms

ibs:dpid=1957&dpuuid=36B153EE3CD065B7167F47E43D6064B9

ibs:dpid=1957&dpuuid=36B153EE3CD065B7167F47E43D6064B9

7 ms

ibs:dpid=30862&dpuuid=10595984769446576380

ibs:dpid=30862&dpuuid=10595984769446576380

6 ms

aam_match

aam_match

23 ms

ibs:dpid=67587&dpuuid=3C5DF7FCAF81429986E7C0EE0CCE9B63

ibs:dpid=67587&dpuuid=3C5DF7FCAF81429986E7C0EE0CCE9B63

8 ms

13

13

3 ms

ibs:dpid=134096&dpuuid=$_BK_UUID

ibs:dpid=134096&dpuuid=$_BK_UUID

5 ms

ecm3

ecm3

8 ms

pixel

pixel

56 ms

76 ms

56 ms

endsync

endsync

952 ms

20 ms

21 ms

20 ms

pix-aop.min.js

pix-aop.min.js

20 ms

destination

destination

29 ms

activityi;src=690327;type=fdvisits;cat=ft3;ord=1;num=7388931817259;auiddc=1871048669.1705600476;u1=na;u10=na;u11=na;u12=na;u13=na;u14=41B;u15=ui%3Arad%3Apc;u17=dc%3Adealeron%3Aus;u18=na;u19=dc%3Ahome;u2=na;u20=https%253A%252F%252Fwww.pilsonford.com%252F;u3=na;u5=;u6=na;u7=;u8=na;u9=na;gtm=45fe41a0;gcd=11l1l1l1l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.pilsonford.com%2F

activityi;src=690327;type=fdvisits;cat=ft3;ord=1;num=7388931817259;auiddc=1871048669.1705600476;u1=na;u10=na;u11=na;u12=na;u13=na;u14=41B;u15=ui%3Arad%3Apc;u17=dc%3Adealeron%3Aus;u18=na;u19=dc%3Ahome;u2=na;u20=https%253A%252F%252Fwww.pilsonford.com%252F;u3=na;u5=;u6=na;u7=;u8=na;u9=na;gtm=45fe41a0;gcd=11l1l1l1l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.pilsonford.com%2F

64 ms

conversion.js

conversion.js

50 ms

100 ms

2519

2519

80 ms

src=690327;type=fdvisits;cat=ft3;ord=1;num=7388931817259;auiddc=*;u1=na;u10=na;u11=na;u12=na;u13=na;u14=41B;u15=ui%3Arad%3Apc;u17=dc%3Adealeron%3Aus;u18=na;u19=dc%3Ahome;u2=na;u20=https%253A%252F%252Fwww.pilsonford.com%252F;u3=na;u5=;u6=na;u7=;u8=na;u9=na;gtm=45fe41a0;gcd=11l1l1l1l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.pilsonford.com%2F

src=690327;type=fdvisits;cat=ft3;ord=1;num=7388931817259;auiddc=*;u1=na;u10=na;u11=na;u12=na;u13=na;u14=41B;u15=ui%3Arad%3Apc;u17=dc%3Adealeron%3Aus;u18=na;u19=dc%3Ahome;u2=na;u20=https%253A%252F%252Fwww.pilsonford.com%252F;u3=na;u5=;u6=na;u7=;u8=na;u9=na;gtm=45fe41a0;gcd=11l1l1l1l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.pilsonford.com%2F

143 ms

99 ms

41 ms

activityi;src=11200397;type=uwm;cat=fordg002;u20=https%253A%252F%252Fwww.pilsonford.com%252F;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=;gdpr_consent=;ord=1;num=9780125711113.215

activityi;src=11200397;type=uwm;cat=fordg002;u20=https%253A%252F%252Fwww.pilsonford.com%252F;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=;gdpr_consent=;ord=1;num=9780125711113.215

76 ms

30 ms

google

google

9 ms

27 ms

tap.php

tap.php

30 ms

cksync

cksync

62 ms

cksync

cksync

55 ms

src=11200397;type=uwm;cat=fordg002;u20=https%253A%252F%252Fwww.pilsonford.com%252F;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=;gdpr_consent=;ord=1;num=9780125711113.215

src=11200397;type=uwm;cat=fordg002;u20=https%253A%252F%252Fwww.pilsonford.com%252F;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=;gdpr_consent=;ord=1;num=9780125711113.215

64 ms

src=690333;type=ft3;cat=t3all0;u1=na;u2=na;u3=na;u4=;u5=;u6=na;u7=;u8=na;u9=na;u10=na;u11=na;u12=na;u13=na;u14=41B;u15=ui%3Arad%3Apc;u16=;u17=dc%3Adealeron%3Aus;u18=na;u19=dc%3Ahome;u20=https%253A%252F%252Fwww.pilsonford.com%252F;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=1;num=490996216

src=690333;type=ft3;cat=t3all0;u1=na;u2=na;u3=na;u4=;u5=;u6=na;u7=;u8=na;u9=na;u10=na;u11=na;u12=na;u13=na;u14=41B;u15=ui%3Arad%3Apc;u16=;u17=dc%3Adealeron%3Aus;u18=na;u19=dc%3Ahome;u20=https%253A%252F%252Fwww.pilsonford.com%252F;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=1;num=490996216

63 ms

Accessibility Review

pilsonautocenter.com accessibility score

88

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

High

[role] values are not valid

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Best Practices

pilsonautocenter.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Requests the geolocation permission on page load

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

pilsonautocenter.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pilsonautocenter.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Pilsonautocenter.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pilsonautocenter.com

Open Graph data is detected on the main page of Pilson Autocenter. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: