Report Summary

  • 60

    Performance

    Renders faster than
    76% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

pimpernelinternational.co.uk

Pimpernel | Official UK Site | Portmeirion

Page Load Speed

3.1 sec in total

First Response

275 ms

Resources Loaded

2.6 sec

Page Rendered

266 ms

pimpernelinternational.co.uk screenshot

About Website

Click here to check amazing Pimpernel International content for United Kingdom. Otherwise, check out these important facts you probably never knew about pimpernelinternational.co.uk

This is the official website of Pimpernel UK, part of the Portmeirion Group of companies and the home of a wonderful range of household items including placemats and coasters.

Visit pimpernelinternational.co.uk

Key Findings

We analyzed Pimpernelinternational.co.uk page load time and found that the first response time was 275 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

pimpernelinternational.co.uk performance score

60

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

24/100

10%

LCP (Largest Contentful Paint)

Value6.1 s

12/100

25%

SI (Speed Index)

Value4.7 s

69/100

10%

TBT (Total Blocking Time)

Value220 ms

88/100

30%

CLS (Cumulative Layout Shift)

Value0.009

100/100

15%

TTI (Time to Interactive)

Value6.5 s

59/100

10%

Network Requests Diagram

pimpernelinternational.co.uk

275 ms

www.pimpernelinternational.co.uk

478 ms

431e364154c0dce74edd416967eecf97_1454428417.css

329 ms

3281d50ed8fa910181efdb2318e3ab0c_1456314398.js

571 ms

ga.js

328 ms

Our browser made a total of 22 requests to load all elements on the main page. We found that 9% of them (2 requests) were addressed to the original Pimpernelinternational.co.uk, 59% (13 requests) were made to Media.portmeirion.com and 14% (3 requests) were made to Static.portmeirion.com. The less responsive or slowest element that took the longest time to load (651 ms) relates to the external source Static.portmeirion.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 432.2 kB (44%)

Content Size

980.6 kB

After Optimization

548.4 kB

In fact, the total size of Pimpernelinternational.co.uk main page is 980.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Javascripts take 445.9 kB which makes up the majority of the site volume.

HTML Optimization

-72%

Potential reduce by 29.2 kB

  • Original 40.5 kB
  • After minification 37.8 kB
  • After compression 11.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 29.2 kB or 72% of the original size.

Image Optimization

-7%

Potential reduce by 30.4 kB

  • Original 421.1 kB
  • After minification 390.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pimpernel International images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 313.5 kB

  • Original 445.9 kB
  • After minification 445.9 kB
  • After compression 132.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 313.5 kB or 70% of the original size.

CSS Optimization

-81%

Potential reduce by 59.1 kB

  • Original 73.0 kB
  • After minification 68.5 kB
  • After compression 13.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pimpernelinternational.co.uk needs all CSS files to be minified and compressed as it can save up to 59.1 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 3 (15%)

Requests Now

20

After Optimization

17

The browser has sent 20 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pimpernel International. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

pimpernelinternational.co.uk accessibility score

82

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

pimpernelinternational.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

pimpernelinternational.co.uk SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pimpernelinternational.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Pimpernelinternational.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Pimpernel International. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: