Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 89

    SEO

    Google-friendlier than
    67% of websites

pinkice.com

Trendy Womens and Juniors Clothing Boutique | Pink Ice

Page Load Speed

7.4 sec in total

First Response

192 ms

Resources Loaded

2.3 sec

Page Rendered

4.9 sec

pinkice.com screenshot

About Website

Visit pinkice.com now to see the best up-to-date Pink Ice content for United States and also check out these interesting facts you probably never knew about pinkice.com

Pink Ice is an affordable, trendy women's online boutique. From bohemian kimonos to nostalgic overalls, to our endless selection of quality denim.

Visit pinkice.com

Key Findings

We analyzed Pinkice.com page load time and found that the first response time was 192 ms and then it took 7.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

pinkice.com performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

45/100

10%

LCP (Largest Contentful Paint)

Value7.7 s

3/100

25%

SI (Speed Index)

Value3.3 s

91/100

10%

TBT (Total Blocking Time)

Value670 ms

44/100

30%

CLS (Cumulative Layout Shift)

Value0.195

63/100

15%

TTI (Time to Interactive)

Value8.8 s

35/100

10%

Network Requests Diagram

pinkice.com

192 ms

www.pinkice.com

603 ms

flexslider.css

399 ms

style.css

617 ms

css

314 ms

Our browser made a total of 72 requests to load all elements on the main page. We found that 36% of them (26 requests) were addressed to the original Pinkice.com, 53% (38 requests) were made to Imgaws.pinkice.com and 4% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (836 ms) relates to the external source Imgaws.pinkice.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 413.2 kB (42%)

Content Size

994.7 kB

After Optimization

581.5 kB

In fact, the total size of Pinkice.com main page is 994.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 464.5 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 55.3 kB

  • Original 62.8 kB
  • After minification 39.4 kB
  • After compression 7.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 23.3 kB, which is 37% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 55.3 kB or 88% of the original size.

Image Optimization

-4%

Potential reduce by 17.6 kB

  • Original 464.5 kB
  • After minification 446.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pink Ice images are well optimized though.

JavaScript Optimization

-61%

Potential reduce by 170.4 kB

  • Original 278.9 kB
  • After minification 260.0 kB
  • After compression 108.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 170.4 kB or 61% of the original size.

CSS Optimization

-90%

Potential reduce by 169.9 kB

  • Original 188.6 kB
  • After minification 113.6 kB
  • After compression 18.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pinkice.com needs all CSS files to be minified and compressed as it can save up to 169.9 kB or 90% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (24%)

Requests Now

68

After Optimization

52

The browser has sent 68 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pink Ice. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

pinkice.com accessibility score

61

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

pinkice.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

pinkice.com SEO score

89

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pinkice.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Pinkice.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Pink Ice. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: