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pinklocaldirectory.co.uk screenshot

Report Summary

  • 70

    Performance

    Renders faster than
    81% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

pinklocaldirectory.co.uk

Page Load Speed

1.7 sec in total

First Response

285 ms

Resources Loaded

1.4 sec

Page Rendered

82 ms

pinklocaldirectory.co.uk screenshot

About Website

Visit pinklocaldirectory.co.uk now to see the best up-to-date Pinklocaldirectory content and also check out these interesting facts you probably never knew about pinklocaldirectory.co.uk

The Pink Local Directory publish a local business and information directory for the towns of Kings Lynn, Wisbech, Spalding, Holbeach, Thetford, Brandon | Get your free listing here | We're proud to be...

Visit pinklocaldirectory.co.uk

Key Findings

We analyzed Pinklocaldirectory.co.uk page load time and found that the first response time was 285 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

pinklocaldirectory.co.uk performance score

70

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value0.9 s

100/100

10%

LCP (Largest Contentful Paint)

Value1.5 s

100/100

25%

SI (Speed Index)

Value2.9 s

94/100

10%

TBT (Total Blocking Time)

Value1,070 ms

24/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value8.5 s

38/100

10%

Network Requests Diagram

pinklocaldirectory.co.uk

285 ms

adsbygoogle.js

97 ms

show_ads.js

167 ms

PLD%20Logo%20white.png

242 ms

spacer.gif

164 ms

Our browser made a total of 31 requests to load all elements on the main page. We found that 81% of them (25 requests) were addressed to the original Pinklocaldirectory.co.uk, 10% (3 requests) were made to Pagead2.googlesyndication.com and 10% (3 requests) were made to Googleads.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (603 ms) relates to the external source Googleads.g.doubleclick.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 412.3 kB (57%)

Content Size

722.2 kB

After Optimization

309.9 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Pinklocaldirectory.co.uk main page is 722.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Javascripts take 592.5 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 25.1 kB

  • Original 31.6 kB
  • After minification 29.9 kB
  • After compression 6.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 25.1 kB or 80% of the original size.

Image Optimization

-55%

Potential reduce by 54.4 kB

  • Original 98.2 kB
  • After minification 43.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Pinklocaldirectory needs image optimization as it can save up to 54.4 kB or 55% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-56%

Potential reduce by 332.8 kB

  • Original 592.5 kB
  • After minification 592.5 kB
  • After compression 259.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 332.8 kB or 56% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (47%)

Requests Now

30

After Optimization

16

  • AJAX
  • Images
  • JavaScript

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pinklocaldirectory. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Network Requests Diagram

pinklocaldirectory.co.uk

pinklocaldirectory.co.uk

285 ms

adsbygoogle.js

adsbygoogle.js

97 ms

show_ads.js

show_ads.js

167 ms

PLD%20Logo%20white.png

PLD%20Logo%20white.png

242 ms

spacer.gif

spacer.gif

164 ms

navbar_r1_c1.gif

navbar_r1_c1.gif

162 ms

navbar_r1_c2.gif

navbar_r1_c2.gif

179 ms

navbar_r1_c3.gif

navbar_r1_c3.gif

179 ms

navbar_r1_c4.gif

navbar_r1_c4.gif

179 ms

navbar_r1_c5.gif

navbar_r1_c5.gif

243 ms

navbar_r1_c6.gif

navbar_r1_c6.gif

251 ms

navbar_r1_c7.gif

navbar_r1_c7.gif

252 ms

navbar_r1_c8.gif

navbar_r1_c8.gif

252 ms

navbar_r1_c9.gif

navbar_r1_c9.gif

253 ms

navbar_r1_c10.gif

navbar_r1_c10.gif

325 ms

navbar_r1_c11.gif

navbar_r1_c11.gif

325 ms

navbar_r1_c12.gif

navbar_r1_c12.gif

326 ms

navbar_r1_c13.gif

navbar_r1_c13.gif

332 ms

navbar_r2_c2.gif

navbar_r2_c2.gif

335 ms

navbar_r2_c4.gif

navbar_r2_c4.gif

337 ms

navbar_r2_c6.gif

navbar_r2_c6.gif

435 ms

navbar_r2_c8.gif

navbar_r2_c8.gif

436 ms

navbar_r2_c10.gif

navbar_r2_c10.gif

436 ms

navbar_r2_c12.gif

navbar_r2_c12.gif

436 ms

spacer.gif

spacer.gif

437 ms

dc_kwts.jpg

dc_kwts.jpg

437 ms

silence_is_golden.jpg

silence_is_golden.jpg

489 ms

show_ads_impl.js

show_ads_impl.js

257 ms

zrt_lookup.html

zrt_lookup.html

24 ms

ads

ads

419 ms

ads

ads

603 ms

Accessibility Review

pinklocaldirectory.co.uk accessibility score

90

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

pinklocaldirectory.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

pinklocaldirectory.co.uk SEO score

77

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pinklocaldirectory.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Pinklocaldirectory.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

pinklocaldirectory.co.uk

Open Graph description is not detected on the main page of Pinklocaldirectory. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: