Tools & Wizards About Us
pinpointdirectmail.co.uk screenshot

Report Summary

  • 59

    Performance

    Renders faster than
    74% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

pinpointdirectmail.co.uk

Pinpoint Direct Mail | Edinburgh | Direct Mail Fulfilment Company

Page Load Speed

21.4 sec in total

First Response

80 ms

Resources Loaded

21.3 sec

Page Rendered

55 ms

pinpointdirectmail.co.uk screenshot

About Website

Click here to check amazing Pinpoint Direct Mail content. Otherwise, check out these important facts you probably never knew about pinpointdirectmail.co.uk

Pinpoint Direct Mail - Long established company specialising in fulfilment services, in-house data management, personalised print and copying.

Visit pinpointdirectmail.co.uk

Key Findings

We analyzed Pinpointdirectmail.co.uk page load time and found that the first response time was 80 ms and then it took 21.3 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

pinpointdirectmail.co.uk performance score

59

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.9 s

86/100

10%

LCP (Largest Contentful Paint)

Value8.9 s

1/100

25%

SI (Speed Index)

Value2.8 s

96/100

10%

TBT (Total Blocking Time)

Value350 ms

73/100

30%

CLS (Cumulative Layout Shift)

Value0.023

100/100

15%

TTI (Time to Interactive)

Value9.1 s

33/100

10%

Network Requests Diagram

www.pinpointdirectmail.co.uk

80 ms

originTrials.41d7301a.bundle.min.js

30 ms

minified.js

30 ms

focus-within-polyfill.js

67 ms

polyfill.min.js

20077 ms

Our browser made a total of 57 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Pinpointdirectmail.co.uk, 37% (21 requests) were made to Static.parastorage.com and 35% (20 requests) were made to Static.wixstatic.com. The less responsive or slowest element that took the longest time to load (20.1 sec) relates to the external source Polyfill.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 435.6 kB (46%)

Content Size

954.9 kB

After Optimization

519.4 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Pinpointdirectmail.co.uk main page is 954.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 346.1 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 256.5 kB

  • Original 331.5 kB
  • After minification 330.0 kB
  • After compression 75.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 256.5 kB or 77% of the original size.

Image Optimization

-35%

Potential reduce by 119.7 kB

  • Original 346.1 kB
  • After minification 226.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Pinpoint Direct Mail needs image optimization as it can save up to 119.7 kB or 35% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-21%

Potential reduce by 59.4 kB

  • Original 277.3 kB
  • After minification 277.3 kB
  • After compression 217.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 59.4 kB or 21% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (29%)

Requests Now

35

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pinpoint Direct Mail. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.pinpointdirectmail.co.uk

www.pinpointdirectmail.co.uk

80 ms

originTrials.41d7301a.bundle.min.js

originTrials.41d7301a.bundle.min.js

30 ms

minified.js

minified.js

30 ms

focus-within-polyfill.js

focus-within-polyfill.js

67 ms

polyfill.min.js

polyfill.min.js

20077 ms

thunderbolt-commons.1e70fbb2.bundle.min.js

thunderbolt-commons.1e70fbb2.bundle.min.js

58 ms

main.42e492e1.bundle.min.js

main.42e492e1.bundle.min.js

57 ms

lodash.min.js

lodash.min.js

61 ms

react.production.min.js

react.production.min.js

61 ms

react-dom.production.min.js

react-dom.production.min.js

62 ms

siteTags.bundle.min.js

siteTags.bundle.min.js

60 ms

wix-perf-measure.umd.min.js

wix-perf-measure.umd.min.js

61 ms

763562_7580dd1cfbdf46b3afa159c225b92e84~mv2.jpg

763562_7580dd1cfbdf46b3afa159c225b92e84~mv2.jpg

312 ms

Copy%2520of%252001_EYEAS16_edited.jpg

Copy%2520of%252001_EYEAS16_edited.jpg

297 ms

763562_c38f6707553e45999d5a7ede2dddd497~mv2.png

763562_c38f6707553e45999d5a7ede2dddd497~mv2.png

338 ms

d039aae12d8fd14d48d39744554e1fe5.jpg

d039aae12d8fd14d48d39744554e1fe5.jpg

208 ms

d039aae12d8fd14d48d39744554e1fe5.jpg

d039aae12d8fd14d48d39744554e1fe5.jpg

223 ms

d039aae12d8fd14d48d39744554e1fe5.jpg

d039aae12d8fd14d48d39744554e1fe5.jpg

200 ms

763562_59a53f4bd92c48dc820e2ff49c3ff228~mv2.png

763562_59a53f4bd92c48dc820e2ff49c3ff228~mv2.png

526 ms

763562_e6be929919b443a1b45a8b81565de4b6~mv2.png

763562_e6be929919b443a1b45a8b81565de4b6~mv2.png

460 ms

763562_b11a0c5bce6646f48923f0937fdce6e9~mv2.png

763562_b11a0c5bce6646f48923f0937fdce6e9~mv2.png

517 ms

d039aae12d8fd14d48d39744554e1fe5.jpg

d039aae12d8fd14d48d39744554e1fe5.jpg

380 ms

d039aae12d8fd14d48d39744554e1fe5.jpg

d039aae12d8fd14d48d39744554e1fe5.jpg

433 ms

d039aae12d8fd14d48d39744554e1fe5.jpg

d039aae12d8fd14d48d39744554e1fe5.jpg

467 ms

763562_c7a71414a66f4ec08505db5d74f05490~mv2.png

763562_c7a71414a66f4ec08505db5d74f05490~mv2.png

679 ms

763562_1a8144a970cb4e42ae02cf3808884353~mv2.png

763562_1a8144a970cb4e42ae02cf3808884353~mv2.png

715 ms

763562_491ad3b22ac34442bda1a957a91ff007~mv2.png

763562_491ad3b22ac34442bda1a957a91ff007~mv2.png

708 ms

763562_eafb6ae4d7a74d078a7b0edc412c7c80~mv2.png

763562_eafb6ae4d7a74d078a7b0edc412c7c80~mv2.png

706 ms

763562_8743083703484a9986f29fc23f2dc304~mv2.png

763562_8743083703484a9986f29fc23f2dc304~mv2.png

897 ms

763562_9660b67fefa24c8abf93d55ce3e05b13~mv2.png

763562_9660b67fefa24c8abf93d55ce3e05b13~mv2.png

751 ms

763562_0f3eaa2134104d52898dec8c2063fa44~mv2.png

763562_0f3eaa2134104d52898dec8c2063fa44~mv2.png

901 ms

763562_c8e09e5eb8554e7dbfcf6b4911afacdd~mv2.png

763562_c8e09e5eb8554e7dbfcf6b4911afacdd~mv2.png

999 ms

bundle.min.js

bundle.min.js

83 ms

908c4810-64db-4b46-bb8e-823eb41f68c0.woff

908c4810-64db-4b46-bb8e-823eb41f68c0.woff

10 ms

09a4b57b-7400-4d30-b4ba-d6e303c57868.woff

09a4b57b-7400-4d30-b4ba-d6e303c57868.woff

10 ms

9362bca5-b362-4543-a051-2129e2def911.woff

9362bca5-b362-4543-a051-2129e2def911.woff

10 ms

03805817-4611-4dbc-8c65-0f73031c3973.woff

03805817-4611-4dbc-8c65-0f73031c3973.woff

8 ms

80c34ad2-27c2-4d99-90fa-985fd64ab81a.woff

80c34ad2-27c2-4d99-90fa-985fd64ab81a.woff

9 ms

4021a3b9-f782-438b-aeb4-c008109a8b64.woff

4021a3b9-f782-438b-aeb4-c008109a8b64.woff

16 ms

b56b944e-bbe0-4450-a241-de2125d3e682.woff

b56b944e-bbe0-4450-a241-de2125d3e682.woff

33 ms

6f8d1983-4d34-4fa4-9110-988f6c495757.woff

6f8d1983-4d34-4fa4-9110-988f6c495757.woff

33 ms

48 ms

23 ms

26 ms

20 ms

23 ms

23 ms

78 ms

73 ms

75 ms

76 ms

78 ms

90 ms

deprecation-en.v5.html

deprecation-en.v5.html

5 ms

bolt-performance

bolt-performance

19 ms

deprecation-style.v5.css

deprecation-style.v5.css

9 ms

right-arrow.svg

right-arrow.svg

6 ms

Accessibility Review

pinpointdirectmail.co.uk accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

pinpointdirectmail.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

pinpointdirectmail.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pinpointdirectmail.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Pinpointdirectmail.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pinpointdirectmail.co.uk

Open Graph data is detected on the main page of Pinpoint Direct Mail. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: