Tools & Wizards About Us
pipeline-store.ch screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 62

    SEO

    Google-friendlier than
    23% of websites

pipeline-store.ch

Pipeline Schweiz - E-Zigarette und Liquid mit Nikotin für die Schweiz - Pipeline Schweiz

Page Load Speed

7.3 sec in total

First Response

2.2 sec

Resources Loaded

4.2 sec

Page Rendered

876 ms

pipeline-store.ch screenshot

About Website

Click here to check amazing Pipeline Store content for Switzerland. Otherwise, check out these important facts you probably never knew about pipeline-store.ch

Pipeline Schweiz - E-Zigarette Shop für E-Cigs, nikotinhaltige E-Liquids, Akkuträger, Verdampfer, High-End, E-Dampfen

Visit pipeline-store.ch

Key Findings

We analyzed Pipeline-store.ch page load time and found that the first response time was 2.2 sec and then it took 5.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

pipeline-store.ch performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.8 s

1/100

10%

LCP (Largest Contentful Paint)

Value6.9 s

6/100

25%

SI (Speed Index)

Value14.0 s

1/100

10%

TBT (Total Blocking Time)

Value800 ms

36/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value9.6 s

29/100

10%

Network Requests Diagram

2222 ms

global.css

105 ms

blockcart.css

202 ms

blockmyaccount.css

201 ms

editorial.css

203 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 96% of them (44 requests) were addressed to the original Pipeline-store.ch, 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2.2 sec) belongs to the original domain Pipeline-store.ch.

Page Optimization Overview & Recommendations

Page size can be reduced by 128.3 kB (26%)

Content Size

488.6 kB

After Optimization

360.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Pipeline-store.ch main page is 488.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 343.6 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 23.4 kB

  • Original 32.0 kB
  • After minification 32.0 kB
  • After compression 8.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 23.4 kB or 73% of the original size.

Image Optimization

-24%

Potential reduce by 81.2 kB

  • Original 343.6 kB
  • After minification 262.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Pipeline Store needs image optimization as it can save up to 81.2 kB or 24% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-20%

Potential reduce by 19.1 kB

  • Original 97.1 kB
  • After minification 97.0 kB
  • After compression 78.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 19.1 kB or 20% of the original size.

CSS Optimization

-28%

Potential reduce by 4.5 kB

  • Original 15.9 kB
  • After minification 15.5 kB
  • After compression 11.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pipeline-store.ch needs all CSS files to be minified and compressed as it can save up to 4.5 kB or 28% of the original size.

Requests Breakdown

Number of requests can be reduced by 35 (78%)

Requests Now

45

After Optimization

10

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pipeline Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

2222 ms

global.css

global.css

105 ms

blockcart.css

blockcart.css

202 ms

blockmyaccount.css

blockmyaccount.css

201 ms

editorial.css

editorial.css

203 ms

blockuserinfo.css

blockuserinfo.css

207 ms

blockcategories.css

blockcategories.css

209 ms

crossselling.css

crossselling.css

209 ms

pipelinewechselndebilder.css

pipelinewechselndebilder.css

305 ms

jquery.autocomplete.css

jquery.autocomplete.css

305 ms

product_list.css

product_list.css

305 ms

blocksearch.css

blocksearch.css

308 ms

paypal.css

paypal.css

309 ms

blocklanguages.css

blocklanguages.css

308 ms

front.css

front.css

404 ms

cleverreach.css

cleverreach.css

403 ms

jquery.fancybox.css

jquery.fancybox.css

398 ms

design.css

design.css

410 ms

jquery-1.7.2.min.js

jquery-1.7.2.min.js

508 ms

jquery.easing.js

jquery.easing.js

410 ms

tools.js

tools.js

497 ms

ajax-cart.js

ajax-cart.js

496 ms

treeManagement.js

treeManagement.js

497 ms

crossselling.js

crossselling.js

565 ms

jquery.jcarousel.min.js

jquery.jcarousel.min.js

564 ms

pipelinewechselndebilder.js

pipelinewechselndebilder.js

595 ms

jquery.autocomplete.js

jquery.autocomplete.js

597 ms

ajax-cart.js

ajax-cart.js

596 ms

jquery.fancybox.js

jquery.fancybox.js

607 ms

analytics.js

analytics.js

163 ms

logo.jpg

logo.jpg

298 ms

cart.gif

cart.gif

294 ms

my-account.gif

my-account.gif

292 ms

bg_search_input.png

bg_search_input.png

293 ms

bg_search_submit.png

bg_search_submit.png

291 ms

verkauf-ab-18.png

verkauf-ab-18.png

389 ms

Slider000000000000000000000000001.jpg

Slider000000000000000000000000001.jpg

407 ms

Slider06.jpg

Slider06.jpg

418 ms

Banner%20EuroCHF.jpg

Banner%20EuroCHF.jpg

283 ms

cron_traffic.php

cron_traffic.php

284 ms

collect

collect

141 ms

cron_traffic.php

cron_traffic.php

150 ms

fancybox-x.png

fancybox-x.png

119 ms

fancybox.png

fancybox.png

210 ms

fancybox-y.png

fancybox-y.png

117 ms

blank.gif

blank.gif

114 ms

Accessibility Review

pipeline-store.ch accessibility score

68

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

pipeline-store.ch best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

pipeline-store.ch SEO score

62

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pipeline-store.ch can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Pipeline-store.ch main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pipeline-store.ch

Open Graph description is not detected on the main page of Pipeline Store. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: