Tools & Wizards About Us
pipipromo.co.nz screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

pipipromo.co.nz

Promotional Products Home Page | Pipi Promotional Products

Page Load Speed

7 sec in total

First Response

896 ms

Resources Loaded

5.7 sec

Page Rendered

453 ms

pipipromo.co.nz screenshot

About Website

Click here to check amazing Pipi Promo content. Otherwise, check out these important facts you probably never knew about pipipromo.co.nz

Your source for promotional products, logo and branded advertising and marketing products to promote and sell your brand. Pens, Bags, mugs, notebooks, drink bottles

Visit pipipromo.co.nz

Key Findings

We analyzed Pipipromo.co.nz page load time and found that the first response time was 896 ms and then it took 6.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

pipipromo.co.nz performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

14/100

10%

LCP (Largest Contentful Paint)

Value9.7 s

0/100

25%

SI (Speed Index)

Value8.4 s

19/100

10%

TBT (Total Blocking Time)

Value880 ms

32/100

30%

CLS (Cumulative Layout Shift)

Value0.318

36/100

15%

TTI (Time to Interactive)

Value12.0 s

16/100

10%

Network Requests Diagram

pipipromo.co.nz

896 ms

6dca631855b32e022cb76eaaa2b8dec0.css

244 ms

31f3c1b9111abba75ed8cb71a531cce2.js

1033 ms

css

42 ms

font-awesome.min.css

40 ms

Our browser made a total of 71 requests to load all elements on the main page. We found that 72% of them (51 requests) were addressed to the original Pipipromo.co.nz, 7% (5 requests) were made to Fonts.gstatic.com and 4% (3 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (2.2 sec) belongs to the original domain Pipipromo.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 225.7 kB (15%)

Content Size

1.5 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Pipipromo.co.nz main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 56.9 kB

  • Original 67.9 kB
  • After minification 57.5 kB
  • After compression 11.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.4 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 56.9 kB or 84% of the original size.

Image Optimization

-13%

Potential reduce by 134.2 kB

  • Original 1.0 MB
  • After minification 901.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Pipi Promo needs image optimization as it can save up to 134.2 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-9%

Potential reduce by 33.2 kB

  • Original 375.7 kB
  • After minification 375.7 kB
  • After compression 342.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 1.5 kB

  • Original 45.7 kB
  • After minification 45.7 kB
  • After compression 44.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pipipromo.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 11 (17%)

Requests Now

64

After Optimization

53

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pipi Promo. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

pipipromo.co.nz

pipipromo.co.nz

896 ms

6dca631855b32e022cb76eaaa2b8dec0.css

6dca631855b32e022cb76eaaa2b8dec0.css

244 ms

31f3c1b9111abba75ed8cb71a531cce2.js

31f3c1b9111abba75ed8cb71a531cce2.js

1033 ms

css

css

42 ms

font-awesome.min.css

font-awesome.min.css

40 ms

71860f6fad5e87d1ae3ec991c43b1dca.css

71860f6fad5e87d1ae3ec991c43b1dca.css

790 ms

js

js

86 ms

api.js

api.js

49 ms

ga.js

ga.js

181 ms

fbevents.js

fbevents.js

179 ms

close.png

close.png

397 ms

loading.gif

loading.gif

397 ms

prev.png

prev.png

397 ms

next.png

next.png

622 ms

logo-nz.jpg

logo-nz.jpg

807 ms

logo.gif

logo.gif

623 ms

Large_Web_Banner.jpg

Large_Web_Banner.jpg

1453 ms

Sols_Launch_May_LWB_1_.jpg

Sols_Launch_May_LWB_1_.jpg

1540 ms

Corporate-Gift-Guide-2023_LWB_1_.jpg

Corporate-Gift-Guide-2023_LWB_1_.jpg

1547 ms

Small_Image_Front_page_Tote_Bag.jpg

Small_Image_Front_page_Tote_Bag.jpg

849 ms

Front_Page_Small_295x295_Drinkware.jpg

Front_Page_Small_295x295_Drinkware.jpg

1217 ms

Small_Eco_Trending_Prod.jpg

Small_Eco_Trending_Prod.jpg

1037 ms

Front_page_small_-_Copy_1.jpg

Front_page_small_-_Copy_1.jpg

1088 ms

124945-0.jpg

124945-0.jpg

1266 ms

125316-0.jpg

125316-0.jpg

1317 ms

125980-0.jpg

125980-0.jpg

1442 ms

125068-3.jpg

125068-3.jpg

1492 ms

124198-0.jpg

124198-0.jpg

1544 ms

125310-0.jpg

125310-0.jpg

1672 ms

125945-0.jpg

125945-0.jpg

1681 ms

124971-0.jpg

124971-0.jpg

1720 ms

124162-0.jpg

124162-0.jpg

1770 ms

125308-0.jpg

125308-0.jpg

1773 ms

117271-0.jpg

117271-0.jpg

1774 ms

pens.jpg

pens.jpg

1925 ms

Category_Tools.jpg

Category_Tools.jpg

1924 ms

Category_Keyrings.jpg

Category_Keyrings.jpg

1952 ms

Category_Business1.jpg

Category_Business1.jpg

1994 ms

Category_Technology_1.jpg

Category_Technology_1.jpg

1996 ms

Category_Bags_New.jpg

Category_Bags_New.jpg

1996 ms

200324-0.jpg

200324-0.jpg

2146 ms

Category_confectionary_New.jpg

Category_confectionary_New.jpg

2147 ms

Blunt.jpg

Blunt.jpg

2174 ms

114325-0_ergo_fold_away_bags.jpg

114325-0_ergo_fold_away_bags.jpg

2219 ms

4026_product_image_file.jpg

4026_product_image_file.jpg

2218 ms

Category_Apparel.jpg

Category_Apparel.jpg

2146 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

136 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVQ.woff

202 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVQ.woff

310 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

81 ms

252 ms

__utm.gif

__utm.gif

129 ms

recaptcha__en.js

recaptcha__en.js

134 ms

Category_Print_Promo_1.jpg

Category_Print_Promo_1.jpg

1981 ms

Bag_footer.jpg

Bag_footer.jpg

1983 ms

images_1_.jpg

images_1_.jpg

2001 ms

70 ms

fallback

fallback

29 ms

fallback__ltr.css

fallback__ltr.css

5 ms

css

css

14 ms

logo_48.png

logo_48.png

4 ms

KFOmCnqEu92Fr1Mu4mxM.woff

KFOmCnqEu92Fr1Mu4mxM.woff

4 ms

KFOlCnqEu92Fr1MmEU9fBBc-.woff

KFOlCnqEu92Fr1MmEU9fBBc-.woff

16 ms

download.png

download.png

1827 ms

images.png

images.png

1826 ms

you_tube_logo.png

you_tube_logo.png

1643 ms

slider_prev.png

slider_prev.png

1756 ms

slider_next.png

slider_next.png

1568 ms

opc-ajax-loader.gif

opc-ajax-loader.gif

1542 ms

prev-white.png

prev-white.png

1454 ms

next-white.png

next-white.png

1405 ms

Accessibility Review

pipipromo.co.nz accessibility score

92

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

pipipromo.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

pipipromo.co.nz SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pipipromo.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Pipipromo.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pipipromo.co.nz

Open Graph data is detected on the main page of Pipi Promo. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: