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pivotalmarketing.co.uk screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

pivotalmarketing.co.uk

Pivotal Marketing | Home of Web Design & Digital Marketing

Page Load Speed

3.1 sec in total

First Response

192 ms

Resources Loaded

2 sec

Page Rendered

829 ms

pivotalmarketing.co.uk screenshot

About Website

Click here to check amazing Pivotal Marketing content. Otherwise, check out these important facts you probably never knew about pivotalmarketing.co.uk

Get the Pivotal Impact from Pivotal Marketing. We're a creative web design and dynamic digital marketing agency in West Yorkshire.

Visit pivotalmarketing.co.uk

Key Findings

We analyzed Pivotalmarketing.co.uk page load time and found that the first response time was 192 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

pivotalmarketing.co.uk performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value29.6 s

0/100

25%

SI (Speed Index)

Value14.8 s

1/100

10%

TBT (Total Blocking Time)

Value4,610 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value32.6 s

0/100

10%

Network Requests Diagram

pivotalmarketing.co.uk

192 ms

www.pivotalmarketing.co.uk

890 ms

aos.css

51 ms

style.min.css

28 ms

styles.css

40 ms

Our browser made a total of 89 requests to load all elements on the main page. We found that 80% of them (71 requests) were addressed to the original Pivotalmarketing.co.uk, 4% (4 requests) were made to Unpkg.com and 4% (4 requests) were made to Use.fontawesome.com. The less responsive or slowest element that took the longest time to load (890 ms) belongs to the original domain Pivotalmarketing.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 214.2 kB (3%)

Content Size

6.4 MB

After Optimization

6.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Pivotalmarketing.co.uk main page is 6.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 6.0 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 109.9 kB

  • Original 135.5 kB
  • After minification 129.9 kB
  • After compression 25.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 109.9 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 85.8 kB

  • Original 6.0 MB
  • After minification 6.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pivotal Marketing images are well optimized though.

JavaScript Optimization

-11%

Potential reduce by 16.4 kB

  • Original 155.7 kB
  • After minification 155.7 kB
  • After compression 139.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 16.4 kB or 11% of the original size.

CSS Optimization

-2%

Potential reduce by 2.2 kB

  • Original 97.5 kB
  • After minification 97.5 kB
  • After compression 95.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pivotalmarketing.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 42 (53%)

Requests Now

80

After Optimization

38

  • Images
  • JavaScript
  • CSS

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pivotal Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

pivotalmarketing.co.uk

pivotalmarketing.co.uk

192 ms

www.pivotalmarketing.co.uk

www.pivotalmarketing.co.uk

890 ms

aos.css

aos.css

51 ms

style.min.css

style.min.css

28 ms

styles.css

styles.css

40 ms

cookie-law-info-public.css

cookie-law-info-public.css

40 ms

cookie-law-info-gdpr.css

cookie-law-info-gdpr.css

41 ms

style.css

style.css

40 ms

dashicons.min.css

dashicons.min.css

48 ms

bootstrap.min.css

bootstrap.min.css

85 ms

all.css

all.css

58 ms

soliloquy.css

soliloquy.css

48 ms

style.min.css

style.min.css

388 ms

pum-site.min.css

pum-site.min.css

54 ms

css

css

59 ms

style.css

style.css

53 ms

jquery.min.js

jquery.min.js

58 ms

jquery-migrate.min.js

jquery-migrate.min.js

61 ms

cookie-law-info-public.js

cookie-law-info-public.js

83 ms

smooth-scroll.js

smooth-scroll.js

82 ms

autoNumeric-1.9.45.js

autoNumeric-1.9.45.js

90 ms

formula_evaluator-min.js

formula_evaluator-min.js

90 ms

cf7_calculator.js

cf7_calculator.js

91 ms

email-decode.min.js

email-decode.min.js

87 ms

cookie-law-info-table.css

cookie-law-info-table.css

91 ms

hooks.min.js

hooks.min.js

91 ms

i18n.min.js

i18n.min.js

91 ms

index.js

index.js

99 ms

index.js

index.js

90 ms

akismet-frontend.js

akismet-frontend.js

105 ms

core.min.js

core.min.js

110 ms

site.min.js

site.min.js

104 ms

api.js

api.js

86 ms

wp-polyfill.min.js

wp-polyfill.min.js

110 ms

index.js

index.js

117 ms

hoverIntent.min.js

hoverIntent.min.js

116 ms

maxmegamenu.js

maxmegamenu.js

118 ms

loader.js

loader.js

48 ms

particles.js

particles.js

126 ms

app.js

app.js

129 ms

aos.js

aos.js

55 ms

aos.css

aos.css

15 ms

aos.js

aos.js

34 ms

gtm.js

gtm.js

75 ms

css

css

23 ms

css

css

24 ms

cropped-pivotal-logo-3c7891.png

cropped-pivotal-logo-3c7891.png

30 ms

website.png

website.png

28 ms

wordpress.png

wordpress.png

30 ms

ecommerce-new.png

ecommerce-new.png

31 ms

business.png

business.png

29 ms

seo.png

seo.png

30 ms

content-marketing.png

content-marketing.png

92 ms

technical-seo.png

technical-seo.png

93 ms

website-analytics.png

website-analytics.png

92 ms

ppc.png

ppc.png

31 ms

email-marketing.png

email-marketing.png

93 ms

graphic-design.png

graphic-design.png

94 ms

social-media.png

social-media.png

95 ms

hosting.png

hosting.png

95 ms

linkedin-training.png

linkedin-training.png

97 ms

wp-plugin.png

wp-plugin.png

96 ms

about-us.png

about-us.png

97 ms

websters-all.png

websters-all.png

98 ms

arrow.png

arrow.png

97 ms

awards-banner-scaled.jpg

awards-banner-scaled.jpg

100 ms

500-Jun20587-2020-Media-Innovator-Awards-Winners-Logo_v2.jpg

500-Jun20587-2020-Media-Innovator-Awards-Winners-Logo_v2.jpg

99 ms

500-Corporate-Livewire-Prestige-Awards-Digital-Marketing-Agency-of-the-Year-2020.jpg

500-Corporate-Livewire-Prestige-Awards-Digital-Marketing-Agency-of-the-Year-2020.jpg

459 ms

500-Acquisition-International-Business-Excellence-Awards-Best-Online-Marketing-Specialists-Yorkshire-2020.jpg

500-Acquisition-International-Business-Excellence-Awards-Best-Online-Marketing-Specialists-Yorkshire-2020.jpg

475 ms

500-Corporate-Livewire-Global-Awards-Web-Design-Company-of-the-Year-2020.jpg

500-Corporate-Livewire-Global-Awards-Web-Design-Company-of-the-Year-2020.jpg

475 ms

07_header-e1701254073182.jpg

07_header-e1701254073182.jpg

100 ms

poppies-dental-care.png

poppies-dental-care.png

100 ms

10694_16312-e1701253949813.jpg

10694_16312-e1701253949813.jpg

103 ms

pwp-landscape-big.png

pwp-landscape-big.png

101 ms

ZOHAIB-4-scaled-1-e1701253646480.jpg

ZOHAIB-4-scaled-1-e1701253646480.jpg

104 ms

hhd-full.png

hhd-full.png

109 ms

placeholder-slatdecor.jpg

placeholder-slatdecor.jpg

110 ms

bigscreen-slatdecor.png

bigscreen-slatdecor.png

111 ms

cropped-pivotal-logo.png

cropped-pivotal-logo.png

112 ms

logo-cookieyes.svg

logo-cookieyes.svg

111 ms

style.min.css

style.min.css

125 ms

bullet-18.png

bullet-18.png

126 ms

particles-header-75.png

particles-header-75.png

62 ms

QdVUSTchPBm7nuUeVf70viFj.woff

QdVUSTchPBm7nuUeVf70viFj.woff

86 ms

fa-brands-400.woff

fa-brands-400.woff

45 ms

fa-solid-900.woff

fa-solid-900.woff

85 ms

fa-regular-400.woff

fa-regular-400.woff

85 ms

wARDj0u

wARDj0u

8 ms

widget

widget

371 ms

Accessibility Review

pivotalmarketing.co.uk accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

pivotalmarketing.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

pivotalmarketing.co.uk SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pivotalmarketing.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Pivotalmarketing.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pivotalmarketing.co.uk

Open Graph data is detected on the main page of Pivotal Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: