Access platform161.com. Verve Demand-Side Platform

Report Summary

About Website

Welcome to platform161.com homepage info - get ready to check Platform 161 best content for United States right away, or after learning these important things about platform161.com

The Verve Demand-Side Platform is a single solution for ad buying, customized to meet your goals with cross-screen media planning and supercharged with first- and third-party data. Our dedicated deliv...

Visit platform161.com

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value5.7 s

16/100

25%

SI (Speed Index)

Value5.8 s

49/100

10%

TBT (Total Blocking Time)

Value1,110 ms

23/100

30%

CLS (Cumulative Layout Shift)

Value0.129

82/100

15%

TTI (Time to Interactive)

Value11.8 s

17/100

10%

platform161.com

162 ms

126 ms

style.css

29 ms

svgs-attachment.css

58 ms

frontend-lite.min.css

108 ms

Our browser made a total of 84 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Platform161.com, 76% (64 requests) were made to Verve.com and 17% (14 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (329 ms) relates to the external source Verve.com.

Content Size

1.1 MB

After Optimization

968.5 kB

In fact, the total size of Platform161.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 574.4 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 143.0 kB

Original 168.4 kB
After minification 158.9 kB
After compression 25.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 143.0 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

Original 574.4 kB
After minification 574.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Platform 161 images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 3.1 kB

Original 250.2 kB
After minification 250.2 kB
After compression 247.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 1.1 kB

Original 122.6 kB
After minification 122.5 kB
After compression 121.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Platform161.com has all CSS files already compressed.

Requests Now

After Optimization

The browser has sent 68 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Platform 161. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 26 to 1 for CSS and as a result speed up the page load time.

Accessibility Issues

These are opportunities to improve the legibility of your content.

High

Background and foreground colors do not have a sufficient contrast ratio.

These are opportunities to improve keyboard navigation in your application.

High

Heading elements are not in a sequentially-descending order

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

High

Links do not have a discernible name

Areas of Improvement

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

Search Engine Optimization Advices

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

Language Detected

EN
Language Claimed

EN
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Platform161.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Platform161.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

platform161.com

Open Graph data is detected on the main page of Platform 161. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

Report Summary

Performance

Accessibility

Best Practices

SEO

Verve Demand-Side Platform | Verve

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)