Tools & Wizards About Us
polarisagency.com screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

polarisagency.com

SEO Agency in London | SEO Services for your Company

Page Load Speed

4 sec in total

First Response

264 ms

Resources Loaded

3.1 sec

Page Rendered

669 ms

polarisagency.com screenshot

About Website

Welcome to polarisagency.com homepage info - get ready to check Polaris Agency best content right away, or after learning these important things about polarisagency.com

POLARIS, an award-winning London SEO Agency that provides brands with a best-practice search approach to running digital campaigns. Tech, Content, and PR.

Visit polarisagency.com

Key Findings

We analyzed Polarisagency.com page load time and found that the first response time was 264 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

polarisagency.com performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

28/100

10%

LCP (Largest Contentful Paint)

Value6.5 s

9/100

25%

SI (Speed Index)

Value10.2 s

9/100

10%

TBT (Total Blocking Time)

Value1,200 ms

20/100

30%

CLS (Cumulative Layout Shift)

Value0.165

72/100

15%

TTI (Time to Interactive)

Value16.6 s

5/100

10%

Network Requests Diagram

polarisagency.com

264 ms

www.polarisagency.com

561 ms

style.min.css

152 ms

pagenavi-css.css

230 ms

main.css

306 ms

Our browser made a total of 78 requests to load all elements on the main page. We found that 87% of them (68 requests) were addressed to the original Polarisagency.com, 8% (6 requests) were made to Secure.gravatar.com and 1% (1 request) were made to Grwapi.net. The less responsive or slowest element that took the longest time to load (736 ms) belongs to the original domain Polarisagency.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 226.6 kB (9%)

Content Size

2.6 MB

After Optimization

2.4 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Polarisagency.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 126.6 kB

  • Original 156.2 kB
  • After minification 155.1 kB
  • After compression 29.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 126.6 kB or 81% of the original size.

Image Optimization

-4%

Potential reduce by 98.8 kB

  • Original 2.2 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Polaris Agency images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.2 kB

  • Original 218.5 kB
  • After minification 218.5 kB
  • After compression 217.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 35 (48%)

Requests Now

73

After Optimization

38

  • Images
  • JavaScript
  • CSS

The browser has sent 73 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Polaris Agency. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

polarisagency.com

polarisagency.com

264 ms

www.polarisagency.com

www.polarisagency.com

561 ms

style.min.css

style.min.css

152 ms

pagenavi-css.css

pagenavi-css.css

230 ms

main.css

main.css

306 ms

slick.css

slick.css

234 ms

jquery.min.js

jquery.min.js

310 ms

jquery-migrate.min.js

jquery-migrate.min.js

234 ms

underscore.min.js

underscore.min.js

236 ms

wp-util.min.js

wp-util.min.js

305 ms

main.js

main.js

322 ms

navigation.js

navigation.js

323 ms

slide-cards.js

slide-cards.js

323 ms

slick.min.js

slick.min.js

384 ms

widget.min.js

widget.min.js

506 ms

api.js

api.js

33 ms

dom-ready.min.js

dom-ready.min.js

312 ms

hooks.min.js

hooks.min.js

323 ms

i18n.min.js

i18n.min.js

360 ms

a11y.min.js

a11y.min.js

360 ms

jquery.json.min.js

jquery.json.min.js

359 ms

gravityforms.min.js

gravityforms.min.js

391 ms

placeholders.jquery.min.js

placeholders.jquery.min.js

389 ms

utils.min.js

utils.min.js

391 ms

vendor-theme.min.js

vendor-theme.min.js

403 ms

scripts-theme.min.js

scripts-theme.min.js

402 ms

frontend-legacy.min.js

frontend-legacy.min.js

404 ms

gtm.js

gtm.js

101 ms

f05a7a96e3d129fb7dcea647e771307f

f05a7a96e3d129fb7dcea647e771307f

48 ms

logo_white.svg

logo_white.svg

153 ms

arrow.svg

arrow.svg

155 ms

dominoes.svg

dominoes.svg

156 ms

steps.svg

steps.svg

167 ms

passion.svg

passion.svg

166 ms

productivity.svg

productivity.svg

169 ms

plus.svg

plus.svg

243 ms

dune.png

dune.png

244 ms

thomson_reuters.png

thomson_reuters.png

244 ms

sodexo.png

sodexo.png

245 ms

marie-curie.png

marie-curie.png

251 ms

mars.png

mars.png

251 ms

reed.png

reed.png

329 ms

hampers.png

hampers.png

330 ms

bank_of_china.png

bank_of_china.png

329 ms

kris-paradox-700x700.jpg

kris-paradox-700x700.jpg

475 ms

Bateaux-London-header-1-700x700.jpg

Bateaux-London-header-1-700x700.jpg

550 ms

logo_black.svg

logo_black.svg

330 ms

linkedin.svg

linkedin.svg

382 ms

twitter.svg

twitter.svg

384 ms

Map.png

Map.png

385 ms

goldman_sachs.png

goldman_sachs.png

404 ms

the_drum_awards-e1708366713452.png

the_drum_awards-e1708366713452.png

530 ms

BIMA-Member-badge-WHITE.png

BIMA-Member-badge-WHITE.png

534 ms

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982b049df2e223fc61504eb7b3a16d43

46 ms

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18a54526f46f2e9eb04c6a6b244b04f3

55 ms

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44a7ac4b9b634eb2bbd43566369d3751

48 ms

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a610803348294009e1404adf4ae853be

49 ms

241f11ff449c0be5223b05a18c9b9abe

241f11ff449c0be5223b05a18c9b9abe

50 ms

journey_finder_bg.svg

journey_finder_bg.svg

456 ms

IMGL9108-1-scaled.jpg

IMGL9108-1-scaled.jpg

634 ms

Yellix-Regular.ttf

Yellix-Regular.ttf

646 ms

Yellix-SemiBold.ttf

Yellix-SemiBold.ttf

582 ms

Yellix-Light.ttf

Yellix-Light.ttf

712 ms

Dune-London-SEO-Case-study.webp

Dune-London-SEO-Case-study.webp

419 ms

caci-b2b-management-consulting-seo-case-study.jpg

caci-b2b-management-consulting-seo-case-study.jpg

513 ms

pexels-atul-maurya-1042152-scaled.jpg

pexels-atul-maurya-1042152-scaled.jpg

650 ms

Bateaux-London-header-1.jpg

Bateaux-London-header-1.jpg

663 ms

Untitled-design-8.png

Untitled-design-8.png

525 ms

sam-marlow-scaled-e1721316260599-700x700.jpg

sam-marlow-scaled-e1721316260599-700x700.jpg

579 ms

james-700x700.jpeg

james-700x700.jpeg

590 ms

20240118_095459-scaled-e1705585121794-700x700.jpg

20240118_095459-scaled-e1705585121794-700x700.jpg

606 ms

searchGPT-ai-search-engine.jpg

searchGPT-ai-search-engine.jpg

641 ms

pexels-pixabay-373543-scaled-1-1024x682.jpg

pexels-pixabay-373543-scaled-1-1024x682.jpg

736 ms

pexels-photo-590022-1024x678.webp

pexels-photo-590022-1024x678.webp

668 ms

conducting-seo-content-audit-1024x664.jpg

conducting-seo-content-audit-1024x664.jpg

688 ms

google-analytics-4-scaled-1-1024x683.jpg

google-analytics-4-scaled-1-1024x683.jpg

717 ms

IMGL9573-scaled-700x700.jpg

IMGL9573-scaled-700x700.jpg

678 ms

recaptcha__en.js

recaptcha__en.js

74 ms

Accessibility Review

polarisagency.com accessibility score

76

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

polarisagency.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

polarisagency.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Polarisagency.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Polarisagency.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

polarisagency.com

Open Graph data is detected on the main page of Polaris Agency. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: