Tools & Wizards About Us
polk.com screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 73

    SEO

    Google-friendlier than
    31% of websites

polk.com

Polk Automotive Has Been Acquired | S&P Global

Page Load Speed

2.1 sec in total

First Response

91 ms

Resources Loaded

1.8 sec

Page Rendered

252 ms

polk.com screenshot

About Website

Click here to check amazing Polk content for United States. Otherwise, check out these important facts you probably never knew about polk.com

The acquisition of R.L. Polk Automotive by S&P Global helps you drive decisions across the value chain with market research, integrated insight and sales solutions.

Visit polk.com

Key Findings

We analyzed Polk.com page load time and found that the first response time was 91 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

polk.com performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value10.7 s

0/100

25%

SI (Speed Index)

Value6.3 s

41/100

10%

TBT (Total Blocking Time)

Value970 ms

28/100

30%

CLS (Cumulative Layout Shift)

Value0.043

99/100

15%

TTI (Time to Interactive)

Value11.2 s

20/100

10%

Network Requests Diagram

polk.com

91 ms

polk.html

394 ms

base.css

117 ms

homepage.css

142 ms

homepage-new.css

110 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Polk.com, 38% (21 requests) were made to Cdn.ihs.com and 16% (9 requests) were made to Ihs.com. The less responsive or slowest element that took the longest time to load (644 ms) relates to the external source S1770935282.t.eloqua.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (72%)

Content Size

2.3 MB

After Optimization

655.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Polk.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 124.1 kB

  • Original 162.8 kB
  • After minification 158.4 kB
  • After compression 38.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 124.1 kB or 76% of the original size.

Image Optimization

-14%

Potential reduce by 13.2 kB

  • Original 96.3 kB
  • After minification 83.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Polk needs image optimization as it can save up to 13.2 kB or 14% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-73%

Potential reduce by 1.4 MB

  • Original 1.9 MB
  • After minification 1.9 MB
  • After compression 495.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.4 MB or 73% of the original size.

CSS Optimization

-83%

Potential reduce by 183.9 kB

  • Original 222.3 kB
  • After minification 219.1 kB
  • After compression 38.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Polk.com needs all CSS files to be minified and compressed as it can save up to 183.9 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 39 (74%)

Requests Now

53

After Optimization

14

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Polk. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

polk.com

polk.com

91 ms

polk.html

polk.html

394 ms

base.css

base.css

117 ms

homepage.css

homepage.css

142 ms

homepage-new.css

homepage-new.css

110 ms

ihs.css

ihs.css

112 ms

modernizr.js

modernizr.js

114 ms

jquery-1.11.0.min.js

jquery-1.11.0.min.js

127 ms

jquery-ui.min1.11.js

jquery-ui.min1.11.js

128 ms

satelliteLib-95b792c7443ad50d16f78e6a589bf3736a226636.js

satelliteLib-95b792c7443ad50d16f78e6a589bf3736a226636.js

189 ms

library.js

library.js

127 ms

addthis_widget.js

addthis_widget.js

45 ms

jquery.cookie.js

jquery.cookie.js

127 ms

handlebars.min.js

handlebars.min.js

127 ms

lodash.min.js

lodash.min.js

127 ms

vendor.js

vendor.js

129 ms

scripts.js

scripts.js

128 ms

ihs.js

ihs.js

127 ms

search.js

search.js

127 ms

placeholders.min.js

placeholders.min.js

128 ms

ihs-180px.png

ihs-180px.png

144 ms

automotive-newsletter-111x105_144759110913044232.jpg

automotive-newsletter-111x105_144759110913044232.jpg

137 ms

think-about-car-77x62_228870110913044232.png

think-about-car-77x62_228870110913044232.png

177 ms

share-icon_148454110913047232.png

share-icon_148454110913047232.png

239 ms

facebook_148472110913047232.png

facebook_148472110913047232.png

252 ms

twitter_148474110913047232.png

twitter_148474110913047232.png

251 ms

google-plus_148475110913047232.png

google-plus_148475110913047232.png

251 ms

linkedin_148476110913047232.png

linkedin_148476110913047232.png

601 ms

addthis_148477110913047232.png

addthis_148477110913047232.png

601 ms

ihs-bullet.png

ihs-bullet.png

70 ms

social-icons.png

social-icons.png

69 ms

ihs.woff

ihs.woff

115 ms

satellite-5579a4836230310017ab0000.js

satellite-5579a4836230310017ab0000.js

166 ms

satellite-5678f3e064746d071200a689.js

satellite-5678f3e064746d071200a689.js

513 ms

satellite-54b3cfe437326600188e0100.js

satellite-54b3cfe437326600188e0100.js

492 ms

s-code-contents-672856df24b095d48ac8f5016a4ca604bb2397ae.js

s-code-contents-672856df24b095d48ac8f5016a4ca604bb2397ae.js

510 ms

ip.json

ip.json

145 ms

satellite-5481f8c43337300018970600.js

satellite-5481f8c43337300018970600.js

459 ms

boost

boost

102 ms

300lo.json

300lo.json

444 ms

floating-css.43dfaad4c1b62b2ec5cb.js

floating-css.43dfaad4c1b62b2ec5cb.js

27 ms

elqCfg.min.js

elqCfg.min.js

74 ms

sh.07f0d9bf220d07a763adad1e.html

sh.07f0d9bf220d07a763adad1e.html

66 ms

svrGP

svrGP

644 ms

insight.min.js

insight.min.js

349 ms

layers.173914a8ea2767730b7b.js

layers.173914a8ea2767730b7b.js

347 ms

378.js

378.js

142 ms

satellite-564d96ba64746d5f2e00041a.js

satellite-564d96ba64746d5f2e00041a.js

223 ms

ia.js

ia.js

26 ms

s53936212607659

s53936212607659

14 ms

ia.gif

ia.gif

32 ms

s55471158754080

s55471158754080

15 ms

s54975497964769

s54975497964769

29 ms

s56325500085949

s56325500085949

26 ms

s56390034442301

s56390034442301

25 ms

svrGP.aspx

svrGP.aspx

56 ms

Accessibility Review

polk.com accessibility score

77

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

polk.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

polk.com SEO score

73

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Polk.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Polk.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

polk.com

Open Graph description is not detected on the main page of Polk. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: