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popagency.com screenshot

Report Summary

  • 51

    Performance

    Renders faster than
    69% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

popagency.com

POP | Digital Marketing Agency | Our Culture

Page Load Speed

1.2 sec in total

First Response

199 ms

Resources Loaded

948 ms

Page Rendered

86 ms

popagency.com screenshot

About Website

Visit popagency.com now to see the best up-to-date POP Agency content for United States and also check out these interesting facts you probably never knew about popagency.com

We are POP. A digital partner for ambitious brands. We build connections through the thoughtful application of creativity and technology.

Visit popagency.com

Key Findings

We analyzed Popagency.com page load time and found that the first response time was 199 ms and then it took 1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

popagency.com performance score

51

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

28/100

10%

LCP (Largest Contentful Paint)

Value6.8 s

7/100

25%

SI (Speed Index)

Value7.4 s

27/100

10%

TBT (Total Blocking Time)

Value200 ms

89/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value10.8 s

22/100

10%

Network Requests Diagram

popagency.com

199 ms

www.wearepop.com

219 ms

jquery-1.11.2.js

26 ms

public_common.css

24 ms

layout.min.css

25 ms

Our browser made a total of 24 requests to load all elements on the main page. We found that 4% of them (1 request) were addressed to the original Popagency.com, 21% (5 requests) were made to Wearepop.com and 13% (3 requests) were made to Static.hsstatic.net. The less responsive or slowest element that took the longest time to load (368 ms) relates to the external source Wearepop.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 548.8 kB (76%)

Content Size

726.2 kB

After Optimization

177.4 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Popagency.com main page is 726.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 466.9 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 19.0 kB

  • Original 22.9 kB
  • After minification 15.8 kB
  • After compression 3.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 7.1 kB, which is 31% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19.0 kB or 83% of the original size.

JavaScript Optimization

-70%

Potential reduce by 327.1 kB

  • Original 466.9 kB
  • After minification 398.7 kB
  • After compression 139.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 327.1 kB or 70% of the original size.

CSS Optimization

-86%

Potential reduce by 202.7 kB

  • Original 236.5 kB
  • After minification 236.0 kB
  • After compression 33.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Popagency.com needs all CSS files to be minified and compressed as it can save up to 202.7 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (67%)

Requests Now

18

After Optimization

6

  • Images
  • JavaScript
  • CSS

The browser has sent 18 CSS, Javascripts, AJAX and image requests in order to completely render the main page of POP Agency. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

popagency.com

popagency.com

199 ms

www.wearepop.com

www.wearepop.com

219 ms

jquery-1.11.2.js

jquery-1.11.2.js

26 ms

public_common.css

public_common.css

24 ms

layout.min.css

layout.min.css

25 ms

pop.min.css

pop.min.css

49 ms

pop-source-live.min.css

pop-source-live.min.css

55 ms

ScrollMagic.js

ScrollMagic.js

64 ms

debug.addIndicators.min.js

debug.addIndicators.min.js

65 ms

TweenMax.min.js

TweenMax.min.js

47 ms

raw-resource

raw-resource

63 ms

public_common.js

public_common.js

44 ms

css

css

63 ms

POP_White_Logo.svg

POP_White_Logo.svg

368 ms

661560.js

661560.js

56 ms

gtm.js

gtm.js

79 ms

3IFMwfRa07i-auYR-B-zNYnF5uFdDttMLvmWuJdhhgs.ttf

3IFMwfRa07i-auYR-B-zNYnF5uFdDttMLvmWuJdhhgs.ttf

89 ms

CalibreWeb-Bold.woff

CalibreWeb-Bold.woff

37 ms

CalibreWeb-Light.woff

CalibreWeb-Light.woff

37 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

51 ms

analytics.js

analytics.js

19 ms

collect

collect

24 ms

collect

collect

32 ms

__ptq.gif

__ptq.gif

5 ms

Accessibility Review

popagency.com accessibility score

100

Accessibility Issues

Best Practices

popagency.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

popagency.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Popagency.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Popagency.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

popagency.com

Open Graph description is not detected on the main page of POP Agency. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: