Tools & Wizards About Us
popdotmarketing.com screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

popdotmarketing.com

Pop-Dot | Marketing Agency in Madison, WI | Advertising Agency

Page Load Speed

4.5 sec in total

First Response

305 ms

Resources Loaded

3.5 sec

Page Rendered

715 ms

popdotmarketing.com screenshot

About Website

Visit popdotmarketing.com now to see the best up-to-date Pop Dot Marketing content for United States and also check out these interesting facts you probably never knew about popdotmarketing.com

We're Pop-Dot -- advertising and marketing agency in Madison, WI, specializing in marketing, advertising, branding, logo design, digital marketing, and more.

Visit popdotmarketing.com

Key Findings

We analyzed Popdotmarketing.com page load time and found that the first response time was 305 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

popdotmarketing.com performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

10/100

10%

LCP (Largest Contentful Paint)

Value9.1 s

1/100

25%

SI (Speed Index)

Value8.6 s

17/100

10%

TBT (Total Blocking Time)

Value570 ms

52/100

30%

CLS (Cumulative Layout Shift)

Value0.118

85/100

15%

TTI (Time to Interactive)

Value11.8 s

17/100

10%

Network Requests Diagram

www.popdotmarketing.com

305 ms

style.min.css

105 ms

widget.css

156 ms

styles.css

162 ms

core_style.css

159 ms

Our browser made a total of 100 requests to load all elements on the main page. We found that 90% of them (90 requests) were addressed to the original Popdotmarketing.com, 5% (5 requests) were made to Fonts.gstatic.com and 2% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Popdotmarketing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 273.1 kB (16%)

Content Size

1.7 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Popdotmarketing.com main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 203.5 kB

  • Original 238.3 kB
  • After minification 235.5 kB
  • After compression 34.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 203.5 kB or 85% of the original size.

Image Optimization

-3%

Potential reduce by 28.0 kB

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pop Dot Marketing images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 20.4 kB

  • Original 237.1 kB
  • After minification 237.1 kB
  • After compression 216.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-16%

Potential reduce by 21.2 kB

  • Original 133.4 kB
  • After minification 133.3 kB
  • After compression 112.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Popdotmarketing.com needs all CSS files to be minified and compressed as it can save up to 21.2 kB or 16% of the original size.

Requests Breakdown

Number of requests can be reduced by 65 (72%)

Requests Now

90

After Optimization

25

  • Images
  • JavaScript
  • CSS

The browser has sent 90 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pop Dot Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 43 to 1 for JavaScripts and from 24 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.popdotmarketing.com

www.popdotmarketing.com

305 ms

style.min.css

style.min.css

105 ms

widget.css

widget.css

156 ms

styles.css

styles.css

162 ms

core_style.css

core_style.css

159 ms

light_style.css

light_style.css

156 ms

be-slider.css

be-slider.css

157 ms

oshine-modules.css

oshine-modules.css

162 ms

tatsu.min.css

tatsu.min.css

262 ms

style.css

style.css

212 ms

font-awesome.css

font-awesome.css

215 ms

tatsu-icons.css

tatsu-icons.css

218 ms

typehub-public.css

typehub-public.css

219 ms

css

css

33 ms

bb-press.css

bb-press.css

219 ms

main.css

main.css

320 ms

top-header.css

top-header.css

269 ms

responsive-header.css

responsive-header.css

269 ms

multilevel-menu.css

multilevel-menu.css

273 ms

layout.css

layout.css

271 ms

magnific-popup.css

magnific-popup.css

317 ms

scrollbar.css

scrollbar.css

325 ms

flickity.css

flickity.css

323 ms

fonts.css

fonts.css

326 ms

style.css

style.css

325 ms

jquery.min.js

jquery.min.js

425 ms

jquery-migrate.min.js

jquery-migrate.min.js

374 ms

webfont.min.js

webfont.min.js

379 ms

modernizr.js

modernizr.js

377 ms

js

js

72 ms

comment-reply.min.js

comment-reply.min.js

332 ms

hooks.min.js

hooks.min.js

334 ms

i18n.min.js

i18n.min.js

713 ms

index.js

index.js

714 ms

index.js

index.js

713 ms

collapse.js

collapse.js

714 ms

asyncloader.js

asyncloader.js

714 ms

core.min.js

core.min.js

716 ms

data.js

data.js

58 ms

accordion.min.js

accordion.min.js

715 ms

tabs.min.js

tabs.min.js

660 ms

oshine-modules.js

oshine-modules.js

615 ms

es6-promise.auto.min.js

es6-promise.auto.min.js

610 ms

helpers.min.js

helpers.min.js

609 ms

debouncedresize.min.js

debouncedresize.min.js

610 ms

tatsu.min.js

tatsu.min.js

607 ms

tatsu-header.min.js

tatsu-header.min.js

602 ms

gtm4wp-contact-form-7-tracker.js

gtm4wp-contact-form-7-tracker.js

554 ms

gtm4wp-form-move-tracker.js

gtm4wp-form-move-tracker.js

551 ms

perfect-scrollbar.jquery.js

perfect-scrollbar.jquery.js

550 ms

script.js

script.js

549 ms

gtm.js

gtm.js

303 ms

pop-dot-logo-white.png

pop-dot-logo-white.png

136 ms

pop-dot-logo-black-1.png

pop-dot-logo-black-1.png

136 ms

pop-dot-logo-orange-1.png

pop-dot-logo-orange-1.png

139 ms

pop-dot-background-logo-1.svg

pop-dot-background-logo-1.svg

137 ms

imagine-madison-video-by-pop-dot-650x385.jpg

imagine-madison-video-by-pop-dot-650x385.jpg

138 ms

plus_icon.png

plus_icon.png

139 ms

nonns-2018-television-advertising-650x385.jpg

nonns-2018-television-advertising-650x385.jpg

140 ms

wildd-wisconsin-institute-for-learning-disabilities-dyslexia-outdoor-advertising-billboard-01-650x385.jpg

wildd-wisconsin-institute-for-learning-disabilities-dyslexia-outdoor-advertising-billboard-01-650x385.jpg

138 ms

glue-dots-television-advertising-by-pop-dot-650x385.jpg

glue-dots-television-advertising-by-pop-dot-650x385.jpg

183 ms

spectra-website-design-pop-dot-marketing-650x385.jpg

spectra-website-design-pop-dot-marketing-650x385.jpg

140 ms

advertising-for-wise-restaurant-by-pop-dot-650x385.jpg

advertising-for-wise-restaurant-by-pop-dot-650x385.jpg

270 ms

domeloz-bottles-label-designs-650x385.jpg

domeloz-bottles-label-designs-650x385.jpg

182 ms

johnsonville-packaging-design-brats-650x385.jpg

johnsonville-packaging-design-brats-650x385.jpg

270 ms

thrive-logo-tshirt-marketing-08162016-v2-650x385.jpg

thrive-logo-tshirt-marketing-08162016-v2-650x385.jpg

251 ms

pop-dot-marketing-advertising-awards.jpg

pop-dot-marketing-advertising-awards.jpg

269 ms

pop-dot-national-clients-2.jpg

pop-dot-national-clients-2.jpg

270 ms

pop-dot-national-clients-mobile-3.jpg

pop-dot-national-clients-mobile-3.jpg

302 ms

pop-dot-charitable-clients-1.png

pop-dot-charitable-clients-1.png

282 ms

pop-dot-charitable-clients-mobile-1.jpg

pop-dot-charitable-clients-mobile-1.jpg

182 ms

pop-dot-testimonial-1.png

pop-dot-testimonial-1.png

183 ms

pop-dot-local-clients.jpg

pop-dot-local-clients.jpg

1369 ms

pop-dot-local-clients-mobile-2.jpg

pop-dot-local-clients-mobile-2.jpg

1370 ms

pop-dot-headquartered-on-the-square.jpg

pop-dot-headquartered-on-the-square.jpg

277 ms

pop-dot-loaction-madison-wi-1.jpg

pop-dot-loaction-madison-wi-1.jpg

232 ms

pop-dot-linkedin.png

pop-dot-linkedin.png

230 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

41 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

109 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

128 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

128 ms

4UaZrEtFpBI4f1ZSIK9d4LjJ4vowOwRmPg.ttf

4UaZrEtFpBI4f1ZSIK9d4LjJ4vowOwRmPg.ttf

129 ms

icomoon.woff

icomoon.woff

285 ms

tatsu-icons.ttf

tatsu-icons.ttf

325 ms

vivusSVGanimation.js

vivusSVGanimation.js

255 ms

isotope.js

isotope.js

255 ms

imagesloaded.js

imagesloaded.js

276 ms

resizetoparent.js

resizetoparent.js

308 ms

waypoints.js

waypoints.js

318 ms

tilt.min.js

tilt.min.js

331 ms

begrid.min.js

begrid.min.js

330 ms

magnificpopup.js

magnificpopup.js

340 ms

superfish.js

superfish.js

343 ms

hoverintent.js

hoverintent.js

342 ms

fitvids.js

fitvids.js

350 ms

transparentheader.js

transparentheader.js

389 ms

fullscreenheight.js

fullscreenheight.js

391 ms

easing.js

easing.js

388 ms

hoverdir.js

hoverdir.js

111 ms

zi-tag.js

zi-tag.js

45 ms

Accessibility Review

popdotmarketing.com accessibility score

72

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

popdotmarketing.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

popdotmarketing.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Popdotmarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Popdotmarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

popdotmarketing.com

Open Graph data is detected on the main page of Pop Dot Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: