Report Summary

  • 21

    Performance

    Renders faster than
    38% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 0

    SEO

popupagency.co

The Pop Up Agency | Full Service Experiential, Creative and Production Agency

Page Load Speed

3.2 sec in total

First Response

100 ms

Resources Loaded

3.1 sec

Page Rendered

83 ms

popupagency.co screenshot

About Website

Welcome to popupagency.co homepage info - get ready to check Pop Up Agency best content right away, or after learning these important things about popupagency.co

The Pop Up Agency is your full service creative, production, experiential and marketing agency. We've produced over 100 incredible campaigns across the United States and around the Globe. Give us a sh...

Visit popupagency.co

Key Findings

We analyzed Popupagency.co page load time and found that the first response time was 100 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

popupagency.co performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

24/100

10%

LCP (Largest Contentful Paint)

Value5.9 s

14/100

25%

SI (Speed Index)

Value10.4 s

8/100

10%

TBT (Total Blocking Time)

Value4,240 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.1

90/100

15%

TTI (Time to Interactive)

Value27.8 s

0/100

10%

Network Requests Diagram

www.popupagency.co

100 ms

minified.js

51 ms

focus-within-polyfill.js

97 ms

polyfill.min.js

950 ms

thunderbolt-commons.c1d8ed1c.bundle.min.js

82 ms

Our browser made a total of 97 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Popupagency.co, 62% (60 requests) were made to Static.wixstatic.com and 16% (16 requests) were made to Static.parastorage.com. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Static.wixstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 815.1 kB (32%)

Content Size

2.6 MB

After Optimization

1.7 MB

In fact, the total size of Popupagency.co main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 566.7 kB

  • Original 710.1 kB
  • After minification 708.1 kB
  • After compression 143.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 566.7 kB or 80% of the original size.

Image Optimization

-13%

Potential reduce by 200.3 kB

  • Original 1.5 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Pop Up Agency needs image optimization as it can save up to 200.3 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-16%

Potential reduce by 48.2 kB

  • Original 305.0 kB
  • After minification 305.0 kB
  • After compression 256.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 48.2 kB or 16% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (16%)

Requests Now

80

After Optimization

67

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pop Up Agency. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

popupagency.co accessibility score

95

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

popupagency.co best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

popupagency.co SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Popupagency.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Popupagency.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Pop Up Agency. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: