Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 87% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

popupagency.co

The Pop Up Agency | Full Service Experiential, Creative and Production Agency

Page Load Speed

1.5 sec in total

First Response

129 ms

Resources Loaded

1.3 sec

Page Rendered

81 ms

popupagency.co screenshot

About Website

Welcome to popupagency.co homepage info - get ready to check Pop Up Agency best content right away, or after learning these important things about popupagency.co

The Pop Up Agency is your full service creative, production, experiential and marketing agency. We've produced over 100 incredible campaigns across the United States and around the Globe. Give us a sh...

Visit popupagency.co

Key Findings

We analyzed Popupagency.co page load time and found that the first response time was 129 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

popupagency.co performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

41/100

10%

LCP (Largest Contentful Paint)

Value4.6 s

35/100

25%

SI (Speed Index)

Value8.7 s

16/100

10%

TBT (Total Blocking Time)

Value2,930 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.102

89/100

15%

TTI (Time to Interactive)

Value19.9 s

2/100

10%

Network Requests Diagram

www.popupagency.co

129 ms

originTrials.41d7301a.bundle.min.js

36 ms

minified.js

56 ms

focus-within-polyfill.js

53 ms

polyfill.min.js

39 ms

Our browser made a total of 69 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Popupagency.co, 41% (28 requests) were made to Static.wixstatic.com and 29% (20 requests) were made to Static.parastorage.com. The less responsive or slowest element that took the longest time to load (865 ms) relates to the external source Static.wixstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 620.2 kB (41%)

Content Size

1.5 MB

After Optimization

899.4 kB

In fact, the total size of Popupagency.co main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. HTML takes 657.1 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 525.6 kB

  • Original 657.1 kB
  • After minification 655.4 kB
  • After compression 131.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 525.6 kB or 80% of the original size.

Image Optimization

-14%

Potential reduce by 91.6 kB

  • Original 638.1 kB
  • After minification 546.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Pop Up Agency needs image optimization as it can save up to 91.6 kB or 14% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 2.9 kB

  • Original 224.4 kB
  • After minification 224.3 kB
  • After compression 221.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 14 (29%)

Requests Now

49

After Optimization

35

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pop Up Agency. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

popupagency.co accessibility score

95

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

popupagency.co best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

popupagency.co SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Popupagency.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Popupagency.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Pop Up Agency. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: