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posm.com.au screenshot

Report Summary

  • 50

    Performance

    Renders faster than
    68% of other websites

  • 65

    Accessibility

    Visual factors better than
    that of 30% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 58

    SEO

    Google-friendlier than
    21% of websites

posm.com.au

Retail display accessories - fresh food display equipment - merchandising

Page Load Speed

8.6 sec in total

First Response

1.9 sec

Resources Loaded

6.5 sec

Page Rendered

207 ms

posm.com.au screenshot

About Website

Welcome to posm.com.au homepage info - get ready to check Posm best content right away, or after learning these important things about posm.com.au

Posm Solutions is a major supplier of retail point of sale and display accessories, including merchandising and custom printed promotional products. Ceiling display and promotional display is our spec...

Visit posm.com.au

Key Findings

We analyzed Posm.com.au page load time and found that the first response time was 1.9 sec and then it took 6.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

posm.com.au performance score

50

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.6 s

1/100

10%

LCP (Largest Contentful Paint)

Value7.9 s

3/100

25%

SI (Speed Index)

Value11.4 s

5/100

10%

TBT (Total Blocking Time)

Value40 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value8.8 s

36/100

10%

Network Requests Diagram

www.posm.com.au

1915 ms

override.css

464 ms

bootstrap.css

697 ms

styles.css

485 ms

widgets.css

473 ms

Our browser made a total of 90 requests to load all elements on the main page. We found that 93% of them (84 requests) were addressed to the original Posm.com.au, 2% (2 requests) were made to Google-analytics.com and 1% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain Posm.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 214.9 kB (36%)

Content Size

589.5 kB

After Optimization

374.6 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Posm.com.au main page is 589.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 438.9 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 61.5 kB

  • Original 74.0 kB
  • After minification 64.7 kB
  • After compression 12.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.3 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 61.5 kB or 83% of the original size.

Image Optimization

-28%

Potential reduce by 124.2 kB

  • Original 438.9 kB
  • After minification 314.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Posm needs image optimization as it can save up to 124.2 kB or 28% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-38%

Potential reduce by 29.1 kB

  • Original 76.7 kB
  • After minification 76.7 kB
  • After compression 47.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 29.1 kB or 38% of the original size.

Requests Breakdown

Number of requests can be reduced by 49 (56%)

Requests Now

88

After Optimization

39

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 88 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Posm. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 20 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.posm.com.au

www.posm.com.au

1915 ms

override.css

override.css

464 ms

bootstrap.css

bootstrap.css

697 ms

styles.css

styles.css

485 ms

widgets.css

widgets.css

473 ms

bootstrap-responsive.css

bootstrap-responsive.css

487 ms

jscal2.css

jscal2.css

686 ms

infotabs.css

infotabs.css

696 ms

style.css

style.css

715 ms

style.css

style.css

723 ms

style.css

style.css

723 ms

animation.css

animation.css

920 ms

font.css

font.css

928 ms

local.css

local.css

930 ms

style.css

style.css

952 ms

style.css

style.css

961 ms

style.css

style.css

962 ms

style.css

style.css

1156 ms

prototype.js

prototype.js

1404 ms

ccard.js

ccard.js

1165 ms

validation.js

validation.js

1200 ms

builder.js

builder.js

1203 ms

effects.js

effects.js

1204 ms

controls.js

controls.js

1393 ms

slider.js

slider.js

1401 ms

js.js

js.js

1446 ms

form.js

form.js

1447 ms

menu.js

menu.js

1443 ms

translate.js

translate.js

1627 ms

cookies.js

cookies.js

1633 ms

jscal2.js

jscal2.js

1640 ms

en.js

en.js

1685 ms

jquery-1.9.1.min.js

jquery-1.9.1.min.js

1930 ms

jquery-noconflict.js

jquery-noconflict.js

1684 ms

dropdow.js

dropdow.js

1862 ms

bootstrap.js

bootstrap.js

1869 ms

jquery.min.js

jquery.min.js

26 ms

bootstrap.min.js

bootstrap.min.js

43 ms

addthis_widget.js

addthis_widget.js

134 ms

default.css

default.css

1425 ms

responsive.css

responsive.css

1467 ms

script.js

script.js

1458 ms

element.js

element.js

43 ms

script.js

script.js

1614 ms

script.js

script.js

1619 ms

logo.png

logo.png

1424 ms

megamenuimg1.png

megamenuimg1.png

1703 ms

megamenuimg2.png

megamenuimg2.png

1478 ms

megamenuimg3.png

megamenuimg3.png

1694 ms

New_Webstore_-_Shop_Now_Wide.png

New_Webstore_-_Shop_Now_Wide.png

1611 ms

snz-grd-taped.jpg

snz-grd-taped.jpg

1615 ms

sandisp3-01.jpg

sandisp3-01.jpg

1421 ms

portable-snzgrd.jpg

portable-snzgrd.jpg

1483 ms

poster_rails_kit_.jpg

poster_rails_kit_.jpg

1638 ms

supergrip604-075a_2.jpg

supergrip604-075a_2.jpg

1618 ms

metal_tongs_web_350.jpg

metal_tongs_web_350.jpg

1611 ms

hinged_data_pos_grip.jpg

hinged_data_pos_grip.jpg

1680 ms

supergr0213327600.png

supergr0213327600.png

1489 ms

opensans-regular-webfont.woff

opensans-regular-webfont.woff

1719 ms

New_Webstore_-_Shop_Now.png

New_Webstore_-_Shop_Now.png

1602 ms

brochure.jpg

brochure.jpg

1825 ms

facebook_32.png

facebook_32.png

1601 ms

linkedin_32.png

linkedin_32.png

1487 ms

banks-ico.png

banks-ico.png

1489 ms

venustheme.png

venustheme.png

927 ms

ga.js

ga.js

47 ms

bg-header.jpg

bg-header.jpg

899 ms

cart_top2.png

cart_top2.png

980 ms

bg-topmenu.jpg

bg-topmenu.jpg

969 ms

nav-responsive.png

nav-responsive.png

972 ms

home_button.png

home_button.png

1103 ms

search-box-bg.png

search-box-bg.png

1339 ms

search-bg.png

search-bg.png

1115 ms

opensans-semibold-webfont.woff

opensans-semibold-webfont.woff

1205 ms

__utm.gif

__utm.gif

83 ms

shop.jpg

shop.jpg

1404 ms

door_Left.jpg

door_Left.jpg

1186 ms

door_Right.jpg

door_Right.jpg

1298 ms

posmdot.png

posmdot.png

1312 ms

bg-dot2.jpg

bg-dot2.jpg

1407 ms

title-shadow.png

title-shadow.png

1415 ms

small_shadow_left.png

small_shadow_left.png

1533 ms

small_shadow_right.png

small_shadow_right.png

1537 ms

button_marker.png

button_marker.png

1551 ms

acco-logo.png

acco-logo.png

1643 ms

mt-arrow-small.png

mt-arrow-small.png

1515 ms

open-close.png

open-close.png

1517 ms

r_arrow.png

r_arrow.png

1626 ms

rightArrow.png

rightArrow.png

1572 ms

print.css

print.css

238 ms

Accessibility Review

posm.com.au accessibility score

65

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

posm.com.au best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

posm.com.au SEO score

58

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Posm.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Posm.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

posm.com.au

Open Graph description is not detected on the main page of Posm. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: