Tools & Wizards About Us
ppms.in screenshot

Report Summary

  • 40

    Performance

    Renders faster than
    59% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

ppms.in

In-Store Marketing Services & Solutions Company - PPMS

Page Load Speed

16.4 sec in total

First Response

5.1 sec

Resources Loaded

10.6 sec

Page Rendered

786 ms

ppms.in screenshot

About Website

Welcome to ppms.in homepage info - get ready to check PPMS best content right away, or after learning these important things about ppms.in

PPMS is India’s largest in-store marketing services & solutions company, delivered 28% increase in sales with retail promoter & merchandiser.

Visit ppms.in

Key Findings

We analyzed Ppms.in page load time and found that the first response time was 5.1 sec and then it took 11.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

ppms.in performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.6 s

2/100

10%

LCP (Largest Contentful Paint)

Value15.4 s

0/100

25%

SI (Speed Index)

Value12.4 s

3/100

10%

TBT (Total Blocking Time)

Value300 ms

79/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value18.1 s

3/100

10%

Network Requests Diagram

www.ppms.in

5065 ms

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2 ms

swiper.min.css

912 ms

autoptimize_single_67229dab047f2bd50b0ad085e17a4288.php

756 ms

gs-logo.min.css

696 ms

Our browser made a total of 110 requests to load all elements on the main page. We found that 89% of them (98 requests) were addressed to the original Ppms.in, 9% (10 requests) were made to and 2% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (5.1 sec) belongs to the original domain Ppms.in.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (48%)

Content Size

2.8 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ppms.in main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 220.0 kB

  • Original 263.5 kB
  • After minification 263.5 kB
  • After compression 43.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 220.0 kB or 83% of the original size.

Image Optimization

-23%

Potential reduce by 360.2 kB

  • Original 1.5 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, PPMS needs image optimization as it can save up to 360.2 kB or 23% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-70%

Potential reduce by 339.9 kB

  • Original 487.3 kB
  • After minification 487.2 kB
  • After compression 147.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 339.9 kB or 70% of the original size.

CSS Optimization

-80%

Potential reduce by 450.7 kB

  • Original 562.8 kB
  • After minification 561.7 kB
  • After compression 112.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ppms.in needs all CSS files to be minified and compressed as it can save up to 450.7 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 39 (42%)

Requests Now

93

After Optimization

54

  • Images
  • JavaScript
  • CSS

The browser has sent 93 CSS, Javascripts, AJAX and image requests in order to completely render the main page of PPMS. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 22 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.ppms.in

www.ppms.in

5065 ms

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frontend-modules.min.js

frontend-modules.min.js

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waypoints.min.js

waypoints.min.js

1884 ms

core.min.js

core.min.js

1915 ms

frontend.min.js

frontend.min.js

1756 ms

PPMS-Logo-185x63.png

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851 ms

ppms-video-back.png

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Marico_Logo-1.png

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gtm.js

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1558 ms

Accessibility Review

ppms.in accessibility score

87

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

ppms.in best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

ppms.in SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ppms.in can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ppms.in main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ppms.in

Open Graph data is detected on the main page of PPMS. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: