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predictable-marketing.co.uk screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

predictable-marketing.co.uk

Demandgen – B2B Demand Generation Marketing

Page Load Speed

7.3 sec in total

First Response

1.3 sec

Resources Loaded

5.5 sec

Page Rendered

505 ms

predictable-marketing.co.uk screenshot

About Website

Welcome to predictable-marketing.co.uk homepage info - get ready to check Predictable Marketing best content right away, or after learning these important things about predictable-marketing.co.uk

We specialise in B2B demand generation marketing campaigns to attract, engage, and convert targeted prospects to paying customers.

Visit predictable-marketing.co.uk

Key Findings

We analyzed Predictable-marketing.co.uk page load time and found that the first response time was 1.3 sec and then it took 6 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

predictable-marketing.co.uk performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

12/100

10%

LCP (Largest Contentful Paint)

Value14.5 s

0/100

25%

SI (Speed Index)

Value14.1 s

1/100

10%

TBT (Total Blocking Time)

Value990 ms

28/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value14.7 s

8/100

10%

Network Requests Diagram

demandgen.co.uk

1308 ms

cf7ic-style.css

252 ms

font-awesome.min.css

256 ms

swiper.min.css

345 ms

tippy.css

339 ms

Our browser made a total of 200 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Predictable-marketing.co.uk, 8% (16 requests) were made to Fonts.gstatic.com and 1% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Demandgen.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 587.2 kB (18%)

Content Size

3.2 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Predictable-marketing.co.uk main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 223.2 kB

  • Original 261.4 kB
  • After minification 252.4 kB
  • After compression 38.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 223.2 kB or 85% of the original size.

Image Optimization

-10%

Potential reduce by 191.5 kB

  • Original 1.9 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Predictable Marketing images are well optimized though.

JavaScript Optimization

-14%

Potential reduce by 97.4 kB

  • Original 680.5 kB
  • After minification 680.5 kB
  • After compression 583.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 97.4 kB or 14% of the original size.

CSS Optimization

-21%

Potential reduce by 75.0 kB

  • Original 357.6 kB
  • After minification 357.6 kB
  • After compression 282.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Predictable-marketing.co.uk needs all CSS files to be minified and compressed as it can save up to 75.0 kB or 21% of the original size.

Requests Breakdown

Number of requests can be reduced by 144 (82%)

Requests Now

176

After Optimization

32

  • Images
  • JavaScript
  • CSS

The browser has sent 176 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Predictable Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 71 to 1 for JavaScripts and from 75 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

demandgen.co.uk

demandgen.co.uk

1308 ms

cf7ic-style.css

cf7ic-style.css

252 ms

font-awesome.min.css

font-awesome.min.css

256 ms

swiper.min.css

swiper.min.css

345 ms

tippy.css

tippy.css

339 ms

gs-logo.min.css

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344 ms

fullmain.min.css

fullmain.min.css

446 ms

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439 ms

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354 ms

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423 ms

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436 ms

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615 ms

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691 ms

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702 ms

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703 ms

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706 ms

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woocommerce.css

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customizer.css

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swiper.min.css

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linearicons.css

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themify.css

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animate-merge.min.css

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567 ms

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569 ms

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swiper.min.js

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tippy-bundle.umd.min.js

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images-loaded.min.js

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gs-logo.min.js

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mega-menu-frontend.js

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595 ms

core.js

core.js

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frontend.js

frontend.js

610 ms

column.js

column.js

570 ms

anime.js

anime.js

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theme.js

theme.js

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597 ms

jquery.prettyPhoto.min.js

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634 ms

inspector.js

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560 ms

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586 ms

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rbtools.min.js

rbtools.min.js

828 ms

rs6.min.js

rs6.min.js

831 ms

sourcebuster.min.js

sourcebuster.min.js

815 ms

order-attribution.min.js

order-attribution.min.js

765 ms

imagesloaded.min.js

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755 ms

masonry.min.js

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751 ms

owl-carousel.min.js

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754 ms

imagesloaded.pkgd.min.js

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746 ms

main.js

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728 ms

underscore.min.js

underscore.min.js

678 ms

wp-util.min.js

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663 ms

api-request.min.js

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659 ms

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718 ms

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719 ms

wp-polyfill.min.js

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679 ms

hooks.min.js

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668 ms

i18n.min.js

i18n.min.js

707 ms

url.min.js

url.min.js

729 ms

api-fetch.min.js

api-fetch.min.js

650 ms

frontend.min.js

frontend.min.js

660 ms

frontend.min.js

frontend.min.js

664 ms

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60 ms

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79 ms

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82 ms

appear.js

appear.js

706 ms

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85 ms

theme-woo.js

theme-woo.js

708 ms

gt3-core-animated-headlines.js

gt3-core-animated-headlines.js

709 ms

owl.carousel.min.js

owl.carousel.min.js

798 ms

sina-widgets.min.js

sina-widgets.min.js

758 ms

isotope.js

isotope.js

756 ms

gt3-core-blog-packery.js

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811 ms

comment-reply.min.js

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790 ms

core-gridlist-woo.js

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815 ms

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791 ms

jquery.zoom.min.js

jquery.zoom.min.js

777 ms

photoswipe.min.js

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815 ms

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webpack.runtime.min.js

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frontend-modules.min.js

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606 ms

waypoints.min.js

waypoints.min.js

611 ms

core.min.js

core.min.js

628 ms

swiper.min.js

swiper.min.js

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share-link.min.js

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preloaded-modules.min.js

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core-frontend.js

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979 ms

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931 ms

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bluechip.png

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935 ms

envolving.png

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855 ms

oasis.png

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tata.png

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92 ms

Accessibility Review

predictable-marketing.co.uk accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

predictable-marketing.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

predictable-marketing.co.uk SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Predictable-marketing.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Predictable-marketing.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

predictable-marketing.co.uk

Open Graph data is detected on the main page of Predictable Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: