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preferreddirect.com screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

preferreddirect.com

Preferred Direct | Commercial Printing, Fulfillment, Direct Mail and Billing

Page Load Speed

2.1 sec in total

First Response

80 ms

Resources Loaded

1.6 sec

Page Rendered

372 ms

preferreddirect.com screenshot

About Website

Click here to check amazing Preferred Direct content. Otherwise, check out these important facts you probably never knew about preferreddirect.com

Preferred Direct - Commercial Printing, Fulfillment, Direct Mail, Direct Billing & Digital Marketing. Unmatched customer service. Cost-effective solultions.

Visit preferreddirect.com

Key Findings

We analyzed Preferreddirect.com page load time and found that the first response time was 80 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

preferreddirect.com performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

49/100

10%

LCP (Largest Contentful Paint)

Value9.1 s

1/100

25%

SI (Speed Index)

Value13.5 s

2/100

10%

TBT (Total Blocking Time)

Value490 ms

59/100

30%

CLS (Cumulative Layout Shift)

Value1.014

2/100

15%

TTI (Time to Interactive)

Value13.3 s

11/100

10%

Network Requests Diagram

preferreddirect.com

80 ms

www.preferreddirect.com

40 ms

css

116 ms

style.min.css

13 ms

style.min.css

29 ms

Our browser made a total of 71 requests to load all elements on the main page. We found that 80% of them (57 requests) were addressed to the original Preferreddirect.com, 13% (9 requests) were made to Fonts.gstatic.com and 3% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Preferreddirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 319.1 kB (7%)

Content Size

4.6 MB

After Optimization

4.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Preferreddirect.com main page is 4.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 3.8 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 88.3 kB

  • Original 107.4 kB
  • After minification 100.3 kB
  • After compression 19.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 88.3 kB or 82% of the original size.

Image Optimization

-5%

Potential reduce by 184.4 kB

  • Original 3.8 MB
  • After minification 3.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Preferred Direct images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 36.1 kB

  • Original 490.0 kB
  • After minification 490.0 kB
  • After compression 453.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 10.3 kB

  • Original 171.2 kB
  • After minification 171.2 kB
  • After compression 160.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Preferreddirect.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 33 (57%)

Requests Now

58

After Optimization

25

  • Images
  • JavaScript
  • CSS

The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Preferred Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

preferreddirect.com

preferreddirect.com

80 ms

www.preferreddirect.com

www.preferreddirect.com

40 ms

css

css

116 ms

style.min.css

style.min.css

13 ms

style.min.css

style.min.css

29 ms

dashicons.min.css

dashicons.min.css

29 ms

style.css

style.css

39 ms

style.css

style.css

29 ms

style.min.css

style.min.css

33 ms

jquery.min.js

jquery.min.js

34 ms

jquery-migrate.min.js

jquery-migrate.min.js

94 ms

js

js

136 ms

et-core-unified-8738-17247892830752.min.css

et-core-unified-8738-17247892830752.min.css

74 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

92 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

94 ms

formreset.min.css

formreset.min.css

94 ms

formsmain.min.css

formsmain.min.css

99 ms

readyclass.min.css

readyclass.min.css

102 ms

browsers.min.css

browsers.min.css

104 ms

surbma-divi-gravity-forms.css

surbma-divi-gravity-forms.css

102 ms

scripts.js

scripts.js

103 ms

custom.unified.js

custom.unified.js

128 ms

frontend-bundle.min.js

frontend-bundle.min.js

132 ms

common.js

common.js

131 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

132 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

131 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

130 ms

dom-ready.min.js

dom-ready.min.js

147 ms

hooks.min.js

hooks.min.js

146 ms

i18n.min.js

i18n.min.js

148 ms

a11y.min.js

a11y.min.js

349 ms

jquery.json.min.js

jquery.json.min.js

355 ms

gravityforms.min.js

gravityforms.min.js

355 ms

conditional_logic.min.js

conditional_logic.min.js

358 ms

api.js

api.js

130 ms

gtm.js

gtm.js

361 ms

preferred-direct-logo.svg

preferred-direct-logo.svg

294 ms

direct-mail-feature.jpg

direct-mail-feature.jpg

360 ms

invoice-element.jpg

invoice-element.jpg

358 ms

documents-feature.jpg

documents-feature.jpg

358 ms

book-feature.jpg

book-feature.jpg

358 ms

1576460861257-1.jpg

1576460861257-1.jpg

360 ms

tidewater-comunity-college-150x150.jpg

tidewater-comunity-college-150x150.jpg

355 ms

PDM-Q3-HALEY-3.png

PDM-Q3-HALEY-3.png

440 ms

HIPAA_HITRUST_Gray_Badge.svg

HIPAA_HITRUST_Gray_Badge.svg

426 ms

Expertise.com-Printer-Logo-footer.png

Expertise.com-Printer-Logo-footer.png

442 ms

a954777d-2b6a-4db4-9eaf-e59ef31d1572.png

a954777d-2b6a-4db4-9eaf-e59ef31d1572.png

425 ms

preloader.gif

preloader.gif

405 ms

Feature_Image_2-5.jpg

Feature_Image_2-5.jpg

405 ms

Feature_Image_2-7.jpg

Feature_Image_2-7.jpg

1395 ms

5.jpg

5.jpg

435 ms

Untitled-800-x-600-px.png

Untitled-800-x-600-px.png

461 ms

vecteezy_business-meeting-view_12081877.jpeg

vecteezy_business-meeting-view_12081877.jpeg

432 ms

University-Print.jpg

University-Print.jpg

429 ms

Screenshot-2024-02-09-131013.png

Screenshot-2024-02-09-131013.png

448 ms

brochure-print-1.jpg

brochure-print-1.jpg

445 ms

open-enrollment.jpg

open-enrollment.jpg

447 ms

IMG_3412-scaled.jpg

IMG_3412-scaled.jpg

441 ms

feature.jpg

feature.jpg

437 ms

pxiByp8kv8JHgFVrLGT9Z1JlEA.ttf

pxiByp8kv8JHgFVrLGT9Z1JlEA.ttf

297 ms

pxiEyp8kv8JHgFVrJJnedw.ttf

pxiEyp8kv8JHgFVrJJnedw.ttf

365 ms

pxiByp8kv8JHgFVrLDz8Z1JlEA.ttf

pxiByp8kv8JHgFVrLDz8Z1JlEA.ttf

391 ms

pxiByp8kv8JHgFVrLFj_Z1JlEA.ttf

pxiByp8kv8JHgFVrLFj_Z1JlEA.ttf

392 ms

pxiGyp8kv8JHgFVrLPTufntF.ttf

pxiGyp8kv8JHgFVrLPTufntF.ttf

382 ms

pxiByp8kv8JHgFVrLEj6Z1JlEA.ttf

pxiByp8kv8JHgFVrLEj6Z1JlEA.ttf

390 ms

pxiByp8kv8JHgFVrLCz7Z1JlEA.ttf

pxiByp8kv8JHgFVrLCz7Z1JlEA.ttf

394 ms

pxiByp8kv8JHgFVrLDD4Z1JlEA.ttf

pxiByp8kv8JHgFVrLDD4Z1JlEA.ttf

392 ms

pxiByp8kv8JHgFVrLBT5Z1JlEA.ttf

pxiByp8kv8JHgFVrLBT5Z1JlEA.ttf

394 ms

6f66bb0b-27db-454a-8d16-af102b4ca4dd.jpg

6f66bb0b-27db-454a-8d16-af102b4ca4dd.jpg

423 ms

modules.ttf

modules.ttf

203 ms

recaptcha__en.js

recaptcha__en.js

186 ms

Accessibility Review

preferreddirect.com accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

preferreddirect.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

preferreddirect.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Preferreddirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Preferreddirect.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

preferreddirect.com

Open Graph data is detected on the main page of Preferred Direct. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: