Tools & Wizards About Us
prescottfordlincoln.com screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

prescottfordlincoln.com

Ford Dealership Princeton IL | Kewanee | Dixon | Rockford | Ottawa

Page Load Speed

21.3 sec in total

First Response

78 ms

Resources Loaded

20.8 sec

Page Rendered

474 ms

prescottfordlincoln.com screenshot

About Website

Visit prescottfordlincoln.com now to see the best up-to-date Prescott Ford Lincoln content and also check out these interesting facts you probably never knew about prescottfordlincoln.com

Visit Prescott Brothers Ford for all of your Ford needs in Princeton, IL. Shop cars for sale, browse lease deals, or schedule service.

Visit prescottfordlincoln.com

Key Findings

We analyzed Prescottfordlincoln.com page load time and found that the first response time was 78 ms and then it took 21.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

prescottfordlincoln.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value13.6 s

0/100

25%

SI (Speed Index)

Value10.7 s

7/100

10%

TBT (Total Blocking Time)

Value2,840 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.017

100/100

15%

TTI (Time to Interactive)

Value28.4 s

0/100

10%

Network Requests Diagram

www.prescottfordprinceton.com

78 ms

dotagging.js

30 ms

dealerOnTrack.min.js

7 ms

ContentFilter.js

109 ms

mcp_qry.js

109 ms

Our browser made a total of 76 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Prescottfordlincoln.com, 5% (4 requests) were made to Cdn.dlron.us and 5% (4 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (20.4 sec) relates to the external source Ford.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 389.7 kB (12%)

Content Size

3.2 MB

After Optimization

2.8 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Prescottfordlincoln.com main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 353.0 kB

  • Original 421.2 kB
  • After minification 410.9 kB
  • After compression 68.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 353.0 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 2.0 kB

  • Original 2.5 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Prescott Ford Lincoln images are well optimized though.

JavaScript Optimization

-10%

Potential reduce by 34.7 kB

  • Original 341.1 kB
  • After minification 341.1 kB
  • After compression 306.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 31 (46%)

Requests Now

67

After Optimization

36

  • AJAX
  • Images
  • JavaScript

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Prescott Ford Lincoln. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.prescottfordprinceton.com

www.prescottfordprinceton.com

78 ms

dotagging.js

dotagging.js

30 ms

dealerOnTrack.min.js

dealerOnTrack.min.js

7 ms

ContentFilter.js

ContentFilter.js

109 ms

mcp_qry.js

mcp_qry.js

109 ms

launch-fbfbcbd7fd0d.min.js

launch-fbfbcbd7fd0d.min.js

100 ms

jquery-3.6.3.min.js

jquery-3.6.3.min.js

14 ms

ua-parser.min.js

ua-parser.min.js

42 ms

dealeron.js

dealeron.js

188 ms

dealeron.static.min.js

dealeron.static.min.js

41 ms

bootstrap.min.js

bootstrap.min.js

41 ms

userAgent-detection.min.js

userAgent-detection.min.js

41 ms

modernizr.min.js

modernizr.min.js

41 ms

jquery.validate.min.js

jquery.validate.min.js

52 ms

dealerOnLeadsBundle.js

dealerOnLeadsBundle.js

76 ms

locationSortInjection.min.js

locationSortInjection.min.js

52 ms

do_utility.min.js

do_utility.min.js

51 ms

formPhoneUtility.min.js

formPhoneUtility.min.js

50 ms

coreBundle.js

coreBundle.js

61 ms

navigation.min.js

navigation.min.js

64 ms

bannerManager.min.js

bannerManager.min.js

60 ms

homepageSearchValetWidgetBundle.js

homepageSearchValetWidgetBundle.js

63 ms

lazyLoadHomepage.min.js

lazyLoadHomepage.min.js

64 ms

ASPixel.js

ASPixel.js

104 ms

integrator.swipetospin.com

integrator.swipetospin.com

73 ms

personalization.js

personalization.js

57 ms

banner.js

banner.js

63 ms

analytics.min.js

analytics.min.js

34 ms

js

js

48 ms

linkid.js

linkid.js

28 ms

collect

collect

6 ms

collect

collect

28 ms

collect

collect

84 ms

collect

collect

3 ms

ContentFilter.js

ContentFilter.js

22 ms

gtm.js

gtm.js

132 ms

gtm.js

gtm.js

149 ms

gtm.js

gtm.js

149 ms

YAC_AdMarker_Icon_Text_77x15.png

YAC_AdMarker_Icon_Text_77x15.png

197 ms

Ford.png

Ford.png

98 ms

logo.png

logo.png

123 ms

Prescott_Brothers_Ford_Lincoln_of_Princeton_-_Photo_1__1_.jpg

Prescott_Brothers_Ford_Lincoln_of_Princeton_-_Photo_1__1_.jpg

174 ms

bgintro2.jpg

bgintro2.jpg

128 ms

new_inventory_-_princeton.jpg

new_inventory_-_princeton.jpg

113 ms

used_inventory_-_princeton.JPG

used_inventory_-_princeton.JPG

111 ms

specials_-_princeton.JPG

specials_-_princeton.JPG

111 ms

bgQnavs.jpg

bgQnavs.jpg

128 ms

2024_Oct_FordPowerPromise_MultiLine_T3_DO_1920x600.jpg

2024_Oct_FordPowerPromise_MultiLine_T3_DO_1920x600.jpg

137 ms

shoponline3.jpg

shoponline3.jpg

179 ms

FCSD03132_FS_4E24_DCB_1920x600_100tire_R01.jpg

FCSD03132_FS_4E24_DCB_1920x600_100tire_R01.jpg

173 ms

FCSD03132_FS_4E24_DCB_1920x600_TPMS_R02.jpg

FCSD03132_FS_4E24_DCB_1920x600_TPMS_R02.jpg

138 ms

Trade-in_Web_Banners-04.png

Trade-in_Web_Banners-04.png

267 ms

2018FOC220005_320_01.png

2018FOC220005_320_01.png

162 ms

2018FOC300001_320_01.png

2018FOC300001_320_01.png

153 ms

2018FOC200004_320_01.png

2018FOC200004_320_01.png

173 ms

2018FOC070001_320_01.png

2018FOC070001_320_01.png

173 ms

2018FOC340001_320_01.png

2018FOC340001_320_01.png

174 ms

2018FOS130002_320_01.png

2018FOS130002_320_01.png

178 ms

2018FOS150002_320_01.png

2018FOS150002_320_01.png

177 ms

2018FOS350001_320_01.png

2018FOS350001_320_01.png

177 ms

2018FOS100001_320_01.png

2018FOS100001_320_01.png

177 ms

2018FOS300001_320_01.png

2018FOS300001_320_01.png

179 ms

2018FOT110015_320_01.png

2018FOT110015_320_01.png

180 ms

2018FOT130015_320_01.png

2018FOT130015_320_01.png

276 ms

2018FOT130005_320_01.png

2018FOT130005_320_01.png

181 ms

2018FOT160003_320_01.png

2018FOT160003_320_01.png

179 ms

2020-ford-f-150.jpg

2020-ford-f-150.jpg

306 ms

bg-service.jpg

bg-service.jpg

236 ms

FordDirect_darkgray.png

FordDirect_darkgray.png

181 ms

antennaRegularLight.woff

antennaRegularLight.woff

107 ms

carnow_plugin.js

carnow_plugin.js

94 ms

USA

USA

20383 ms

jquery.min.js

jquery.min.js

71 ms

antennaRegularBold.woff

antennaRegularBold.woff

41 ms

antennaRegular.woff

antennaRegular.woff

41 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

56 ms

Accessibility Review

prescottfordlincoln.com accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Best Practices

prescottfordlincoln.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

prescottfordlincoln.com SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Prescottfordlincoln.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Prescottfordlincoln.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

prescottfordlincoln.com

Open Graph data is detected on the main page of Prescott Ford Lincoln. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: