Report Summary

  • 56

    Performance

    Renders faster than
    72% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

prettygoodmarketing.com

Pretty Good Marketing – A Family Owned Digital Company

Page Load Speed

1.6 sec in total

First Response

143 ms

Resources Loaded

990 ms

Page Rendered

514 ms

prettygoodmarketing.com screenshot

About Website

Welcome to prettygoodmarketing.com homepage info - get ready to check Pretty Good Marketing best content right away, or after learning these important things about prettygoodmarketing.com

Pretty Good Marketing (PGM) provides comprehensive marketing services, creative execution, and technical implementation of marketing strategy for businesses. We specialize is solving marketing communi...

Visit prettygoodmarketing.com

Key Findings

We analyzed Prettygoodmarketing.com page load time and found that the first response time was 143 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

prettygoodmarketing.com performance score

56

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

53/100

10%

LCP (Largest Contentful Paint)

Value5.4 s

20/100

25%

SI (Speed Index)

Value3.0 s

94/100

10%

TBT (Total Blocking Time)

Value480 ms

60/100

30%

CLS (Cumulative Layout Shift)

Value0.133

81/100

15%

TTI (Time to Interactive)

Value6.5 s

59/100

10%

Network Requests Diagram

prettygoodmarketing.com

143 ms

style.css

135 ms

style.min.css

138 ms

mediaelementplayer-legacy.min.css

120 ms

wp-mediaelement.min.css

130 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 64% of them (39 requests) were addressed to the original Prettygoodmarketing.com, 13% (8 requests) were made to I0.wp.com and 8% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (643 ms) relates to the external source I0.wp.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 111.0 kB (5%)

Content Size

2.3 MB

After Optimization

2.2 MB

In fact, the total size of Prettygoodmarketing.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 43.0 kB

  • Original 55.1 kB
  • After minification 54.5 kB
  • After compression 12.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 43.0 kB or 78% of the original size.

Image Optimization

-1%

Potential reduce by 20.9 kB

  • Original 2.1 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pretty Good Marketing images are well optimized though.

JavaScript Optimization

-20%

Potential reduce by 21.7 kB

  • Original 106.0 kB
  • After minification 105.9 kB
  • After compression 84.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 21.7 kB or 20% of the original size.

CSS Optimization

-31%

Potential reduce by 25.4 kB

  • Original 81.9 kB
  • After minification 81.8 kB
  • After compression 56.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Prettygoodmarketing.com needs all CSS files to be minified and compressed as it can save up to 25.4 kB or 31% of the original size.

Requests Breakdown

Number of requests can be reduced by 39 (72%)

Requests Now

54

After Optimization

15

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pretty Good Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 16 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

prettygoodmarketing.com accessibility score

92

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

prettygoodmarketing.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

prettygoodmarketing.com SEO score

93

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Prettygoodmarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Prettygoodmarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Pretty Good Marketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: