Tools & Wizards About Us
priceattack.com.au screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 58

    Accessibility

    Visual factors better than
    that of 25% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

priceattack.com.au

Price Attack | Hair Care, Beauty, Hairdressers & More

Page Load Speed

36.5 sec in total

First Response

699 ms

Resources Loaded

5.4 sec

Page Rendered

30.4 sec

priceattack.com.au screenshot

About Website

Welcome to priceattack.com.au homepage info - get ready to check Price Attack best content for Australia right away, or after learning these important things about priceattack.com.au

Shop online at Price Attack. Shop thousands of products online from your favourite brands across hair care, beauty, hair colouring, men's hair, electrical & more! Discover our exclusive deals onli...

Visit priceattack.com.au

Key Findings

We analyzed Priceattack.com.au page load time and found that the first response time was 699 ms and then it took 35.8 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

priceattack.com.au performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value12.3 s

0/100

25%

SI (Speed Index)

Value22.3 s

0/100

10%

TBT (Total Blocking Time)

Value7,820 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.114

86/100

15%

TTI (Time to Interactive)

Value44.5 s

0/100

10%

Network Requests Diagram

www.priceattack.com.au

699 ms

storefront.js

94 ms

ols-widget.min.css

385 ms

boost-pfs-instant-search.css

41 ms

boost-pfs-custom.css

67 ms

Our browser made a total of 163 requests to load all elements on the main page. We found that 60% of them (98 requests) were addressed to the original Priceattack.com.au, 6% (10 requests) were made to Cdn.shopify.com and 4% (6 requests) were made to Email.priceattack.com.au. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Priceattack.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 743.5 kB (15%)

Content Size

5.1 MB

After Optimization

4.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Priceattack.com.au main page is 5.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 3.3 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 703.9 kB

  • Original 796.5 kB
  • After minification 478.0 kB
  • After compression 92.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 318.6 kB, which is 40% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 703.9 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 2.2 kB

  • Original 3.3 MB
  • After minification 3.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Price Attack images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 34.2 kB

  • Original 838.9 kB
  • After minification 838.9 kB
  • After compression 804.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 3.3 kB

  • Original 132.8 kB
  • After minification 132.8 kB
  • After compression 129.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Priceattack.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 85 (57%)

Requests Now

148

After Optimization

63

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 148 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Price Attack. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 56 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.priceattack.com.au

www.priceattack.com.au

699 ms

storefront.js

storefront.js

94 ms

ols-widget.min.css

ols-widget.min.css

385 ms

boost-pfs-instant-search.css

boost-pfs-instant-search.css

41 ms

boost-pfs-custom.css

boost-pfs-custom.css

67 ms

theme.scss.css

theme.scss.css

70 ms

custom.scss.css

custom.scss.css

69 ms

custom.css

custom.css

70 ms

plugins-top.js

plugins-top.js

109 ms

preloads.js

preloads.js

111 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

110 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

120 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

125 ms

styles.css

styles.css

155 ms

flickity.min.css

flickity.min.css

84 ms

main.min.css

main.min.css

106 ms

widget-style-customisations.css

widget-style-customisations.css

106 ms

jquery.min.js

jquery.min.js

107 ms

vendor.min.js

vendor.min.js

123 ms

sca.freegift.css

sca.freegift.css

138 ms

option_selection-86cdd286ddf3be7e25d68b9fc5965d7798a3ff6228ff79af67b3f4e41d6a34be.js

option_selection-86cdd286ddf3be7e25d68b9fc5965d7798a3ff6228ff79af67b3f4e41d6a34be.js

124 ms

_dmpt.js

_dmpt.js

138 ms

ajax-cart.js

ajax-cart.js

106 ms

plugins.js

plugins.js

117 ms

main.js

main.js

109 ms

priceattack.js

priceattack.js

110 ms

custom.js

custom.js

130 ms

theme.js

theme.js

149 ms

platform.js

platform.js

82 ms

css

css

103 ms

boost-pfs-core-instant-search.js

boost-pfs-core-instant-search.js

139 ms

boost-pfs-instant-search.js

boost-pfs-instant-search.js

129 ms

boost-pfs-init.js

boost-pfs-init.js

129 ms

_dmpt.js

_dmpt.js

112 ms

popoverv2.js

popoverv2.js

109 ms

ols-widget.min.js

ols-widget.min.js

530 ms

price-attack.myshopify.com_1715898673.js

price-attack.myshopify.com_1715898673.js

141 ms

3753b6

3753b6

62 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

34 ms

zipmoney-widgets-v1.min.js

zipmoney-widgets-v1.min.js

54 ms

gtm.js

gtm.js

606 ms

hotjar-2276441.js

hotjar-2276441.js

378 ms

bootstrap.js

bootstrap.js

575 ms

m56l7doh9d

m56l7doh9d

443 ms

trekkie.storefront.dd626a6a6fbdab104f8779acc4331c330134c832.min.js

trekkie.storefront.dd626a6a6fbdab104f8779acc4331c330134c832.min.js

343 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

347 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

344 ms

icon-user.svg

icon-user.svg

287 ms

icon-comment-line.svg

icon-comment-line.svg

281 ms

icon-marker.svg

icon-marker.svg

367 ms

icon-franchise.svg

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369 ms

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280 ms

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282 ms

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283 ms

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365 ms

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509 ms

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510 ms

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366 ms

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364 ms

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364 ms

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376 ms

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20220708-mermade-hair-accessories-tile_1x.jpg

376 ms

20220902-designer-brands-hair-extensions-tile_1x.jpg

20220902-designer-brands-hair-extensions-tile_1x.jpg

377 ms

20220610-sps-home-hairdressing-tile_1x.jpg

20220610-sps-home-hairdressing-tile_1x.jpg

376 ms

20230101-nav-tile-mens-mrmuk_1x.jpg

20230101-nav-tile-mens-mrmuk_1x.jpg

612 ms

20230101-nav-tile-mens-americancrew_1x.jpg

20230101-nav-tile-mens-americancrew_1x.jpg

510 ms

store_1_256x256_b88acaad-a9ae-482e-84be-802d79dd25cb_x40.png

store_1_256x256_b88acaad-a9ae-482e-84be-802d79dd25cb_x40.png

508 ms

shipping-fast_256x256_2a523ffd-da7b-4f5f-b8b9-1e4d8965eae8_x40.webp

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509 ms

Afterpay_Badge_Black_x40_28408294-8c2f-47f5-a344-1a233fa0077d_x40.png

Afterpay_Badge_Black_x40_28408294-8c2f-47f5-a344-1a233fa0077d_x40.png

513 ms

FY24-Hair-Frenzy-Hero-Banner-Desktop-TC_1540x490.progressive.jpg

FY24-Hair-Frenzy-Hero-Banner-Desktop-TC_1540x490.progressive.jpg

819 ms

carousel-main_2df89d32-6d12-48c0-af47-14356b7a8d77.jpg

carousel-main_2df89d32-6d12-48c0-af47-14356b7a8d77.jpg

615 ms

Juuce-3-1-Carousel.jpg

Juuce-3-1-Carousel.jpg

617 ms

carousel-ag-care_794226d1-45a8-4dc7-b3b5-a50aaa8ab4b0.jpg

carousel-ag-care_794226d1-45a8-4dc7-b3b5-a50aaa8ab4b0.jpg

614 ms

carousel-milkshake.jpg

carousel-milkshake.jpg

616 ms

FY24-Hair-Frenzy-Carousel-SLEEK_d3074e6c-2101-467b-ad3e-7aabe0274af4.jpg

FY24-Hair-Frenzy-Carousel-SLEEK_d3074e6c-2101-467b-ad3e-7aabe0274af4.jpg

621 ms

carousel-evy_96106fae-c761-427b-9866-3a65b79654ae.jpg

carousel-evy_96106fae-c761-427b-9866-3a65b79654ae.jpg

619 ms

carousel-davroe_a3a82154-39d1-42ed-9f8e-3f12cf05231e.jpg

carousel-davroe_a3a82154-39d1-42ed-9f8e-3f12cf05231e.jpg

617 ms

carousel-ori.jpg

carousel-ori.jpg

621 ms

carousel-nak_cc6825a8-58a0-4dc8-b9b6-f080d3515862.jpg

carousel-nak_cc6825a8-58a0-4dc8-b9b6-f080d3515862.jpg

622 ms

carousel-daily-naturals.jpg

carousel-daily-naturals.jpg

815 ms

carousel-de-lorenzo_61374ebb-9e20-4d28-943d-e1c948549158.jpg

carousel-de-lorenzo_61374ebb-9e20-4d28-943d-e1c948549158.jpg

817 ms

New-Arrivals_b55e7dc5-e155-4770-b81a-6c7a0e721252.jpg

New-Arrivals_b55e7dc5-e155-4770-b81a-6c7a0e721252.jpg

820 ms

Scalp-Care_b6b62f56-2318-441f-8538-04546e3dd911.jpg

Scalp-Care_b6b62f56-2318-441f-8538-04546e3dd911.jpg

818 ms

Shampoo.jpg

Shampoo.jpg

817 ms

arquitectamedium-webfont.woff

arquitectamedium-webfont.woff

549 ms

Arquitecta.woff

Arquitecta.woff

546 ms

3753B6_1_0.woff

3753B6_1_0.woff

547 ms

arquitectabook-webfont.woff

arquitectabook-webfont.woff

546 ms

3753B6_0_0.woff

3753B6_0_0.woff

656 ms

Electrical.jpg

Electrical.jpg

645 ms

Hair-Extensions_855907a0-09da-44b5-921f-a3e82045a15a.jpg

Hair-Extensions_855907a0-09da-44b5-921f-a3e82045a15a.jpg

643 ms

Premium-Olaplex_a96262b2-e026-46d0-8159-01d6ff80628d.jpg

Premium-Olaplex_a96262b2-e026-46d0-8159-01d6ff80628d.jpg

563 ms

Grooming-_-Styling_4b667dd1-eebb-48c9-9735-073df49b58cf.jpg

Grooming-_-Styling_4b667dd1-eebb-48c9-9735-073df49b58cf.jpg

1006 ms

Clearance_f6a56396-8551-425e-9d60-d62c98cbeb4d.jpg

Clearance_f6a56396-8551-425e-9d60-d62c98cbeb4d.jpg

1004 ms

modules.4d9dd1518dc89987e57a.js

modules.4d9dd1518dc89987e57a.js

141 ms

FY24-Hair-Frenzy-Banner-muk.jpg

FY24-Hair-Frenzy-Banner-muk.jpg

1149 ms

FY24-Hair-Frenzy-Banner-Recoil_bbc29427-b02d-46ec-8241-cb0dbb70dfe0.jpg

FY24-Hair-Frenzy-Banner-Recoil_bbc29427-b02d-46ec-8241-cb0dbb70dfe0.jpg

655 ms

vani-t-lumiere-collagen-beauty-peptides-250g_60x.jpg

vani-t-lumiere-collagen-beauty-peptides-250g_60x.jpg

994 ms

clarity.js

clarity.js

128 ms

icon-freegift.png

icon-freegift.png

1142 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

90 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

88 ms

badge

badge

388 ms

opi-infinite-shine-big-apple-red-15ml_4dc2d1a5-4f2e-49d5-b007-3e668dfbb1e2_60x.jpg

opi-infinite-shine-big-apple-red-15ml_4dc2d1a5-4f2e-49d5-b007-3e668dfbb1e2_60x.jpg

1015 ms

opi-infinite-shine-aphrodites-pink-nightie-15ml_112c6c33-9789-45e9-a2d2-bc30ff3344ea_60x.jpg

opi-infinite-shine-aphrodites-pink-nightie-15ml_112c6c33-9789-45e9-a2d2-bc30ff3344ea_60x.jpg

1014 ms

opi-infinite-shine-at-strong-last-15ml_60x.jpg

opi-infinite-shine-at-strong-last-15ml_60x.jpg

1013 ms

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opi-infinite-shine-top-coat-15ml_60x.jpg

1013 ms

opi-infinite-shine-passion-15ml_60x.jpg

opi-infinite-shine-passion-15ml_60x.jpg

1058 ms

postmessageRelay

postmessageRelay

222 ms

danger-jones-deluxe-cream-developer-10-volume-900ml_60x.jpg

danger-jones-deluxe-cream-developer-10-volume-900ml_60x.jpg

955 ms

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952 ms

danger-jones-color-remover-43g-10pc-pack_60x.jpg

danger-jones-color-remover-43g-10pc-pack_60x.jpg

951 ms

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hair-fx-lightweight-perm-rods-17mm-black-5pc_60x.jpg

951 ms

mimi-haircare-travel-pack_60x.jpg

mimi-haircare-travel-pack_60x.jpg

950 ms

mimi-haircare-kids-mimi-haircare-kids-detangling-spray-100ml-spray-200ml_60x.jpg

mimi-haircare-kids-mimi-haircare-kids-detangling-spray-100ml-spray-200ml_60x.jpg

1149 ms

mimi-haircare-kids-hair-wash-100ml_60x.jpg

mimi-haircare-kids-hair-wash-100ml_60x.jpg

1150 ms

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1146 ms

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shark-smoothstyle-heated-comb-blow-dryer-brush-silver_60x.jpg

1147 ms

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FY24-Hair-Frenzy-Banner-schwarzkopf_cdf4d3bb-b9f3-401f-9792-1633db1848b9.jpg

1511 ms

js

js

270 ms

destination

destination

606 ms

destination

destination

759 ms

analytics.js

analytics.js

259 ms

events.js

events.js

750 ms

no_rating.png

no_rating.png

587 ms

FY24-Hair-Frenzy-sps.jpg

FY24-Hair-Frenzy-sps.jpg

957 ms

Salon-Banner-NAK-Deal-Desktop_d3e64a92-037c-48ce-9f1b-933b8cf4bea0_1540x490.progressive.jpg

Salon-Banner-NAK-Deal-Desktop_d3e64a92-037c-48ce-9f1b-933b8cf4bea0_1540x490.progressive.jpg

955 ms

2023-Shopfront-of-Year_1540x490.progressive.jpg

2023-Shopfront-of-Year_1540x490.progressive.jpg

958 ms

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afterpay_logo-6f0c8458235ec957e3f8fb0c86b286654fc839a74a43ad6067132bade67697b6_2x_256x256_54187408-5557-47a7-9ea6-f32789923d48_x40.webp

951 ms

cross.svg

cross.svg

954 ms

3604799710-postmessagerelay.js

3604799710-postmessagerelay.js

701 ms

rpc:shindig_random.js

rpc:shindig_random.js

207 ms

Arquitecta.ttf

Arquitecta.ttf

850 ms

3753B6_1_0.ttf

3753B6_1_0.ttf

851 ms

3753B6_0_0.ttf

3753B6_0_0.ttf

912 ms

session

session

514 ms

magnific-popup.min.css

magnific-popup.min.css

490 ms

collect

collect

101 ms

main.MWNkMWZjOGNjMA.js

main.MWNkMWZjOGNjMA.js

237 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

14 ms

collect

collect

551 ms

sitewide-popup

sitewide-popup

510 ms

Arquitecta.svg

Arquitecta.svg

966 ms

landingpages.css

landingpages.css

55 ms

ga-audiences

ga-audiences

90 ms

check

check

51 ms

w660_1783555_fy24hairfrenzypopup.jpg

w660_1783555_fy24hairfrenzypopup.jpg

279 ms

arquitectabook-webfont.woff

arquitectabook-webfont.woff

61 ms

arquitectamedium-webfont.woff

arquitectamedium-webfont.woff

19 ms

Arquitecta-Bold.ttf

Arquitecta-Bold.ttf

93 ms

Arquitecta-Heavy.ttf

Arquitecta-Heavy.ttf

26 ms

LandingPagesEmbedded1_2

LandingPagesEmbedded1_2

1084 ms

strings.js

strings.js

21 ms

reviewsWidget.min.js

reviewsWidget.min.js

8 ms

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_dmspt.js

45 ms

wbt.js

wbt.js

684 ms

15987_1675165557.js

15987_1675165557.js

104 ms

ld.js

ld.js

46 ms

cart.js

cart.js

91 ms

collector.js

collector.js

63 ms

main.js

main.js

27 ms

syncframe

syncframe

21 ms

c.gif

c.gif

8 ms

Accessibility Review

priceattack.com.au accessibility score

58

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

ARIA toggle fields do not have accessible names

High

[aria-*] attributes do not have valid values

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

priceattack.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

priceattack.com.au SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Priceattack.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Priceattack.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

priceattack.com.au

Open Graph data is detected on the main page of Price Attack. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: