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prime.co.za screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

prime.co.za

Car Insurance | Prime Meridian Direct: Now Prime South Africa

Page Load Speed

17.6 sec in total

First Response

918 ms

Resources Loaded

15.6 sec

Page Rendered

1.1 sec

prime.co.za screenshot

About Website

Welcome to prime.co.za homepage info - get ready to check Prime best content for South Africa right away, or after learning these important things about prime.co.za

Get affordable Comprehensive, Customised and Third-Party PLUS car insurance from Prime South Africa, previously Prime Meridian Direct.

Visit prime.co.za

Key Findings

We analyzed Prime.co.za page load time and found that the first response time was 918 ms and then it took 16.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

prime.co.za performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

27/100

10%

LCP (Largest Contentful Paint)

Value6.8 s

7/100

25%

SI (Speed Index)

Value11.2 s

5/100

10%

TBT (Total Blocking Time)

Value1,020 ms

26/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value10.6 s

23/100

10%

Network Requests Diagram

prime.co.za

918 ms

prime.co.za

4093 ms

jquery.min.js

434 ms

jquery-migrate.min.js

656 ms

api.js

45 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 97% of them (66 requests) were addressed to the original Prime.co.za, 1% (1 request) were made to Google.com and 1% (1 request) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (9.3 sec) belongs to the original domain Prime.co.za.

Page Optimization Overview & Recommendations

Page size can be reduced by 540.4 kB (41%)

Content Size

1.3 MB

After Optimization

773.3 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Prime.co.za main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. HTML takes 599.8 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 515.2 kB

  • Original 599.8 kB
  • After minification 583.6 kB
  • After compression 84.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 515.2 kB or 86% of the original size.

Image Optimization

-2%

Potential reduce by 6.0 kB

  • Original 380.2 kB
  • After minification 374.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Prime images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 19.2 kB

  • Original 333.7 kB
  • After minification 333.7 kB
  • After compression 314.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 17 (26%)

Requests Now

65

After Optimization

48

  • Images
  • JavaScript

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Prime. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

prime.co.za

prime.co.za

918 ms

prime.co.za

prime.co.za

4093 ms

jquery.min.js

jquery.min.js

434 ms

jquery-migrate.min.js

jquery-migrate.min.js

656 ms

api.js

api.js

45 ms

jquery.sticky.min.js

jquery.sticky.min.js

654 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

670 ms

slick.min.js

slick.min.js

939 ms

jquery.resize.min.js

jquery.resize.min.js

868 ms

jquery.json.min.js

jquery.json.min.js

877 ms

gravityforms.min.js

gravityforms.min.js

1108 ms

jquery.textareaCounter.plugin.min.js

jquery.textareaCounter.plugin.min.js

889 ms

jquery.maskedinput.min.js

jquery.maskedinput.min.js

889 ms

placeholders.jquery.min.js

placeholders.jquery.min.js

1081 ms

utils.min.js

utils.min.js

1312 ms

vendor-theme.min.js

vendor-theme.min.js

1109 ms

scripts-theme.min.js

scripts-theme.min.js

1109 ms

frontend-legacy.min.js

frontend-legacy.min.js

1156 ms

lazyload.min.js

lazyload.min.js

1295 ms

StickyNav_Logo-1.svg

StickyNav_Logo-1.svg

880 ms

pmd-logo.png

pmd-logo.png

889 ms

StickyNav_IconLogin-1.svg

StickyNav_IconLogin-1.svg

893 ms

StickyNav_IconPhone-1.svg

StickyNav_IconPhone-1.svg

929 ms

HellopeterLogo_A.png

HellopeterLogo_A.png

1061 ms

BenefitIcon_FixedPremiums.svg

BenefitIcon_FixedPremiums.svg

1080 ms

DoubleArrow.svg

DoubleArrow.svg

1097 ms

Homepage_Header_02-2.jpg

Homepage_Header_02-2.jpg

1945 ms

Homepage_CarInsuranceOptions_Header_01.webp

Homepage_CarInsuranceOptions_Header_01.webp

1301 ms

Compliments_Bird.svg

Compliments_Bird.svg

1121 ms

FAQ_Icon.svg

FAQ_Icon.svg

1246 ms

recaptcha__en.js

recaptcha__en.js

30 ms

fa-solid-900.woff

fa-solid-900.woff

1617 ms

ChatBot_Icon.svg

ChatBot_Icon.svg

464 ms

BenefitIcon_ReducingExcess.svg

BenefitIcon_ReducingExcess.svg

517 ms

BenefitIcon_AccidentalDeath.svg

BenefitIcon_AccidentalDeath.svg

636 ms

BenefitIcon_PassengerProtect.svg

BenefitIcon_PassengerProtect.svg

684 ms

Icons-Updated-Gold_Gold-RAF-Assist.svg

Icons-Updated-Gold_Gold-RAF-Assist.svg

696 ms

Icons-Updated-Gold_Gold-24-7-Always-on-Accident-Detection.svg

Icons-Updated-Gold_Gold-24-7-Always-on-Accident-Detection.svg

738 ms

Icons-Updated-Gold_Gold-24-7-Emergency-Assist.svg

Icons-Updated-Gold_Gold-24-7-Emergency-Assist.svg

850 ms

CarInsurance_ComprehensiveCar_01.webp

CarInsurance_ComprehensiveCar_01.webp

913 ms

ArrowButton.svg

ArrowButton.svg

917 ms

CarInsurance_EssentialCar_01.webp

CarInsurance_EssentialCar_01.webp

958 ms

CarInsurance_3PPCar_01.webp

CarInsurance_3PPCar_01.webp

1065 ms

BenefitIcon_GrowingCover.svg

BenefitIcon_GrowingCover.svg

1096 ms

01.-White-Exclusive-Benefits.webp

01.-White-Exclusive-Benefits.webp

1344 ms

09.-Phone-with-Benfits_2560px_In_Screen.webp

09.-Phone-with-Benfits_2560px_In_Screen.webp

1140 ms

FeelGoodPrime_Icon.svg

FeelGoodPrime_Icon.svg

1179 ms

FeelGoodPrime_Logo.svg

FeelGoodPrime_Logo.svg

1279 ms

HellopeterLogo_B.webp

HellopeterLogo_B.webp

1321 ms

FAQ_Image_01.webp

FAQ_Image_01.webp

1340 ms

Phones_Update-1.png

Phones_Update-1.png

9272 ms

PrimeMobile_Icon_01.svg

PrimeMobile_Icon_01.svg

1400 ms

PrimeMobile_Icon_02.svg

PrimeMobile_Icon_02.svg

1495 ms

PrimeMobile_Icon_03.svg

PrimeMobile_Icon_03.svg

1542 ms

PrimeMobile_Icon_04.svg

PrimeMobile_Icon_04.svg

1560 ms

GoogleAppStore.png

GoogleAppStore.png

1541 ms

AppleIStore.png

AppleIStore.png

1589 ms

10.-Huawei_badge.png

10.-Huawei_badge.png

1676 ms

AppleIStore-1.png

AppleIStore-1.png

1724 ms

Footer_Icon_Hellopeter.svg

Footer_Icon_Hellopeter.svg

1708 ms

Footer_Icon_Whatsapp.svg

Footer_Icon_Whatsapp.svg

1579 ms

Footer_Icon_Facebook.svg

Footer_Icon_Facebook.svg

1618 ms

Footer_Icon_Instagram.svg

Footer_Icon_Instagram.svg

1684 ms

Footer_Icon_Youtube.svg

Footer_Icon_Youtube.svg

1685 ms

Footer_Icon_LinkedIn.svg

Footer_Icon_LinkedIn.svg

1583 ms

Register_Man_01.webp

Register_Man_01.webp

1543 ms

PrimeAPI2023_Icon_ThankYou.svg

PrimeAPI2023_Icon_ThankYou.svg

1593 ms

send.svg

send.svg

1624 ms

Accessibility Review

prime.co.za accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

prime.co.za best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

prime.co.za SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Prime.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Prime.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

prime.co.za

Open Graph data is detected on the main page of Prime. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: