Tools & Wizards About Us
prime.co.za screenshot

Report Summary

  • 70

    Performance

    Renders faster than
    81% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 43% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

prime.co.za

Car Insurance | Official PMD Website | Prime Meridian Direct

Page Load Speed

5.9 sec in total

First Response

809 ms

Resources Loaded

4.8 sec

Page Rendered

380 ms

prime.co.za screenshot

About Website

Welcome to prime.co.za homepage info - get ready to check Prime best content for South Africa right away, or after learning these important things about prime.co.za

Visit PMD's official website here, for affordable comprehensive, customised & third-party car insurance, with fixed premiums* & reduce to zero excess*. T's & C's apply. Prime Meridian D...

Visit prime.co.za

Key Findings

We analyzed Prime.co.za page load time and found that the first response time was 809 ms and then it took 5.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

prime.co.za performance score

70

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value4.0 s

50/100

25%

SI (Speed Index)

Value8.9 s

15/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.049

99/100

15%

TTI (Time to Interactive)

Value4.0 s

88/100

10%

Network Requests Diagram

prime.co.za

809 ms

prime.co.za

2870 ms

17ae218b2d0a92f18dd0f4895bbb6249.css

965 ms

amp-google-fonts.css

974 ms

amp-menu.css

986 ms

Our browser made a total of 9 requests to load all elements on the main page. We found that all of those requests were addressed to Prime.co.za and no external sources were called. The less responsive or slowest element that took the longest time to load (2.9 sec) belongs to the original domain Prime.co.za.

Page Optimization Overview & Recommendations

Page size can be reduced by 630.9 kB (92%)

Content Size

687.0 kB

After Optimization

56.2 kB

  • HTML
  • CSS

In fact, the total size of Prime.co.za main page is 687.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. HTML takes 651.5 kB which makes up the majority of the site volume.

HTML Optimization

-97%

Potential reduce by 629.5 kB

  • Original 651.5 kB
  • After minification 651.3 kB
  • After compression 22.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 629.5 kB or 97% of the original size.

CSS Optimization

-4%

Potential reduce by 1.4 kB

  • Original 35.6 kB
  • After minification 35.6 kB
  • After compression 34.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Prime.co.za has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 6 (86%)

Requests Now

7

After Optimization

1

  • CSS

The browser has sent 7 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Prime. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

prime.co.za

prime.co.za

809 ms

prime.co.za

prime.co.za

2870 ms

17ae218b2d0a92f18dd0f4895bbb6249.css

17ae218b2d0a92f18dd0f4895bbb6249.css

965 ms

amp-google-fonts.css

amp-google-fonts.css

974 ms

amp-menu.css

amp-menu.css

986 ms

amp-callback.css

amp-callback.css

988 ms

amp-shared.css

amp-shared.css

1008 ms

amp-footer.css

amp-footer.css

1007 ms

amp-bootstrap.css

amp-bootstrap.css

1201 ms

Accessibility Review

prime.co.za accessibility score

76

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

prime.co.za best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

prime.co.za SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Prime.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Prime.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

prime.co.za

Open Graph data is detected on the main page of Prime. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: