Report Summary

  • 84

    Performance

    Renders faster than
    88% of other websites

  • 65

    Accessibility

    Visual factors better than
    that of 30% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

princes-street.com

Site is undergoing maintenance

Page Load Speed

5.6 sec in total

First Response

2.2 sec

Resources Loaded

3.3 sec

Page Rendered

146 ms

princes-street.com screenshot

About Website

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Key Findings

We analyzed Princes-street.com page load time and found that the first response time was 2.2 sec and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

princes-street.com performance score

84

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

69/100

10%

LCP (Largest Contentful Paint)

Value2.6 s

87/100

25%

SI (Speed Index)

Value10.7 s

7/100

10%

TBT (Total Blocking Time)

Value10 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.042

99/100

15%

TTI (Time to Interactive)

Value3.4 s

93/100

10%

Network Requests Diagram

princes-street.com

2165 ms

style.css

316 ms

fonts.css

329 ms

css

17 ms

jquery.min.js

406 ms

Our browser made a total of 19 requests to load all elements on the main page. We found that 42% of them (8 requests) were addressed to the original Princes-street.com, 58% (11 requests) were made to Fonts.bunny.net. The less responsive or slowest element that took the longest time to load (2.2 sec) belongs to the original domain Princes-street.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 18.5 kB (5%)

Content Size

346.9 kB

After Optimization

328.4 kB

In fact, the total size of Princes-street.com main page is 346.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 281.7 kB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 4.3 kB

  • Original 6.2 kB
  • After minification 6.1 kB
  • After compression 1.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 4.3 kB or 70% of the original size.

Image Optimization

-2%

Potential reduce by 4.5 kB

  • Original 281.7 kB
  • After minification 277.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Princes Street images are well optimized though.

JavaScript Optimization

-16%

Potential reduce by 6.8 kB

  • Original 42.8 kB
  • After minification 42.2 kB
  • After compression 36.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 6.8 kB or 16% of the original size.

CSS Optimization

-18%

Potential reduce by 2.8 kB

  • Original 16.2 kB
  • After minification 16.2 kB
  • After compression 13.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Princes-street.com needs all CSS files to be minified and compressed as it can save up to 2.8 kB or 18% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

7

After Optimization

7

The browser has sent 7 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Princes Street. According to our analytics all requests are already optimized.

Accessibility Review

princes-street.com accessibility score

65

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

princes-street.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

princes-street.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Princes-street.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Princes-street.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Princes Street. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: