Tools & Wizards About Us
principle.ie screenshot

Report Summary

  • 57

    Performance

    Renders faster than
    73% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

principle.ie

Principle | Brand & Design Agency | Dublin, Ireland

Page Load Speed

4.1 sec in total

First Response

156 ms

Resources Loaded

1.8 sec

Page Rendered

2.2 sec

principle.ie screenshot

About Website

Click here to check amazing Principle content. Otherwise, check out these important facts you probably never knew about principle.ie

Principle are a brand strategy, identity design and creative agency. If you’re looking for creative partnership, we’ll help you craft big ideas into engaging brands and focused campaigns.

Visit principle.ie

Key Findings

We analyzed Principle.ie page load time and found that the first response time was 156 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

principle.ie performance score

57

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.2 s

78/100

10%

LCP (Largest Contentful Paint)

Value3.3 s

68/100

25%

SI (Speed Index)

Value9.9 s

10/100

10%

TBT (Total Blocking Time)

Value610 ms

48/100

30%

CLS (Cumulative Layout Shift)

Value0.023

100/100

15%

TTI (Time to Interactive)

Value11.1 s

20/100

10%

Network Requests Diagram

principle.ie

156 ms

principle.ie

451 ms

2acmu.css

15 ms

2abyb.css

329 ms

post-5.css

62 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 91% of them (84 requests) were addressed to the original Principle.ie, 7% (6 requests) were made to Fonts.gstatic.com and 1% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (720 ms) belongs to the original domain Principle.ie.

Page Optimization Overview & Recommendations

Page size can be reduced by 146.4 kB (17%)

Content Size

837.8 kB

After Optimization

691.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Principle.ie main page is 837.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 314.7 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 130.5 kB

  • Original 153.7 kB
  • After minification 148.1 kB
  • After compression 23.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 130.5 kB or 85% of the original size.

Image Optimization

-4%

Potential reduce by 11.4 kB

  • Original 314.7 kB
  • After minification 303.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Principle images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.6 kB

  • Original 296.4 kB
  • After minification 296.4 kB
  • After compression 294.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 3.1 kB

  • Original 73.0 kB
  • After minification 73.0 kB
  • After compression 69.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Principle.ie has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 34 (41%)

Requests Now

82

After Optimization

48

  • Images
  • JavaScript
  • CSS

The browser has sent 82 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Principle. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

principle.ie

principle.ie

156 ms

principle.ie

principle.ie

451 ms

2acmu.css

2acmu.css

15 ms

2abyb.css

2abyb.css

329 ms

post-5.css

post-5.css

62 ms

2acmu.css

2acmu.css

49 ms

post-7273.css

post-7273.css

40 ms

2abyb.css

2abyb.css

52 ms

post-5393.css

post-5393.css

34 ms

post-9.css

post-9.css

51 ms

2acmu.css

2acmu.css

66 ms

css

css

37 ms

2acmu.css

2acmu.css

60 ms

script.min.js

script.min.js

64 ms

jquery.min.js

jquery.min.js

67 ms

jquery-migrate.min.js

jquery-migrate.min.js

84 ms

ecs_ajax_pagination.js

ecs_ajax_pagination.js

378 ms

ecs.js

ecs.js

77 ms

email-decode.min.js

email-decode.min.js

68 ms

2acmu.css

2acmu.css

82 ms

rbtools.min.js

rbtools.min.js

82 ms

rs6.min.js

rs6.min.js

94 ms

general.min.js

general.min.js

107 ms

eael-7273.js

eael-7273.js

96 ms

imagesloaded.min.js

imagesloaded.min.js

96 ms

hello-frontend.min.js

hello-frontend.min.js

108 ms

frontend.js

frontend.js

123 ms

webpack.runtime.min.js

webpack.runtime.min.js

109 ms

frontend-modules.min.js

frontend-modules.min.js

123 ms

core.min.js

core.min.js

121 ms

frontend.min.js

frontend.min.js

124 ms

ecspro.js

ecspro.js

134 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

145 ms

hooks.min.js

hooks.min.js

137 ms

i18n.min.js

i18n.min.js

139 ms

frontend.min.js

frontend.min.js

151 ms

elements-handlers.min.js

elements-handlers.min.js

154 ms

gtm.js

gtm.js

171 ms

Principle-Logo_23_Block.png

Principle-Logo_23_Block.png

83 ms

Re-turn-hp1-1024x754.jpg

Re-turn-hp1-1024x754.jpg

83 ms

ODriscoll-Irish-Whiskey-hp-1220x901-1-1024x754.jpg

ODriscoll-Irish-Whiskey-hp-1220x901-1-1024x754.jpg

86 ms

Woodies395_homepage-tile-1224x918-1-1024x768.jpg

Woodies395_homepage-tile-1224x918-1-1024x768.jpg

99 ms

Convergent_stacked_40483C_CBD7C6.svg

Convergent_stacked_40483C_CBD7C6.svg

83 ms

Soft-Telecom_stacked_40483C_CBD7C6.svg

Soft-Telecom_stacked_40483C_CBD7C6.svg

81 ms

SureSkills_stacked_40483C_CBD7C6.svg

SureSkills_stacked_40483C_CBD7C6.svg

127 ms

Custom_House_40483C_CBD7C6.svg

Custom_House_40483C_CBD7C6.svg

99 ms

Kearys_stacked_40483C_CBD7C6.svg

Kearys_stacked_40483C_CBD7C6.svg

101 ms

Unicef_stacked_40483C_CBD7C6.svg

Unicef_stacked_40483C_CBD7C6.svg

104 ms

Gyproc_40483C_CBD7C6.svg

Gyproc_40483C_CBD7C6.svg

102 ms

CCD_stacked_40483C_CBD7C6.svg

CCD_stacked_40483C_CBD7C6.svg

124 ms

We_buy_cars_40483C-copy.svg

We_buy_cars_40483C-copy.svg

122 ms

ZAGG_Stacked_40483C-copy.svg

ZAGG_Stacked_40483C-copy.svg

128 ms

Woodies_40483C-copy.svg

Woodies_40483C-copy.svg

127 ms

Uniphar_40483C-copy.svg

Uniphar_40483C-copy.svg

123 ms

Unicef_stacked_40483C-copy.svg

Unicef_stacked_40483C-copy.svg

155 ms

SureSkills_stacked_40483C-copy.svg

SureSkills_stacked_40483C-copy.svg

130 ms

Soft-Telecom_stacked_40483C-copy.svg

Soft-Telecom_stacked_40483C-copy.svg

159 ms

SG_40483C-copy.svg

SG_40483C-copy.svg

129 ms

RWA_40483C-copy.svg

RWA_40483C-copy.svg

131 ms

Repak_40483C-copy.svg

Repak_40483C-copy.svg

155 ms

Red_planet_40483C-copy.svg

Red_planet_40483C-copy.svg

157 ms

Re-turn_stacked_40483C-copy.svg

Re-turn_stacked_40483C-copy.svg

159 ms

Profilo-Smart_40483C-copy.svg

Profilo-Smart_40483C-copy.svg

199 ms

Primeline_40483C-copy.svg

Primeline_40483C-copy.svg

161 ms

Portwest_40483C-copy.svg

Portwest_40483C-copy.svg

162 ms

ODriscolls_40483C-copy.svg

ODriscolls_40483C-copy.svg

194 ms

Karst_40483C-copy.svg

Karst_40483C-copy.svg

200 ms

ILCU_Foundation_40483C-copy.svg

ILCU_Foundation_40483C-copy.svg

163 ms

Homestay_stacked_40483C-copy.svg

Homestay_stacked_40483C-copy.svg

198 ms

Gyproc_40483C-copy.svg

Gyproc_40483C-copy.svg

199 ms

ESCRS_stacked_40483C-copy.svg

ESCRS_stacked_40483C-copy.svg

201 ms

MTI_40483C-copy.svg

MTI_40483C-copy.svg

214 ms

Kearys_stacked_40483C-copy.svg

Kearys_stacked_40483C-copy.svg

216 ms

Custom_Hoouse_40483C-copy.svg

Custom_Hoouse_40483C-copy.svg

141 ms

XLY4IZPxYpJfTbZAFXWzNT2SO8wpWHls3IEfHl-S.ttf

XLY4IZPxYpJfTbZAFXWzNT2SO8wpWHls3IEfHl-S.ttf

83 ms

XLY4IZPxYpJfTbZAFXWzNT2SO8wpWHlsgoEfHl-S.ttf

XLY4IZPxYpJfTbZAFXWzNT2SO8wpWHlsgoEfHl-S.ttf

85 ms

XLY4IZPxYpJfTbZAFXWzNT2SO8wpWHlssIEfHl-S.ttf

XLY4IZPxYpJfTbZAFXWzNT2SO8wpWHlssIEfHl-S.ttf

126 ms

XLY4IZPxYpJfTbZAFXWzNT2SO8wpWHlsXIYfHl-S.ttf

XLY4IZPxYpJfTbZAFXWzNT2SO8wpWHlsXIYfHl-S.ttf

175 ms

XLY4IZPxYpJfTbZAFXWzNT2SO8wpWHlsZYYfHl-S.ttf

XLY4IZPxYpJfTbZAFXWzNT2SO8wpWHlsZYYfHl-S.ttf

148 ms

XLY4IZPxYpJfTbZAFXWzNT2SO8wpWHlsAoYfHl-S.ttf

XLY4IZPxYpJfTbZAFXWzNT2SO8wpWHlsAoYfHl-S.ttf

156 ms

eicons.woff

eicons.woff

720 ms

fa-brands-400.woff

fa-brands-400.woff

436 ms

Corcoran_stacked__40483C-copy.svg

Corcoran_stacked__40483C-copy.svg

131 ms

Convergent_stacked_40483C-copy.svg

Convergent_stacked_40483C-copy.svg

138 ms

CCD_stacked_40483C-copy.svg

CCD_stacked_40483C-copy.svg

128 ms

Carstore_40483C-copy.svg

Carstore_40483C-copy.svg

434 ms

Brant_Higgins_40483C-copy.svg

Brant_Higgins_40483C-copy.svg

134 ms

Aura_40483C-copy.svg

Aura_40483C-copy.svg

134 ms

Animis_40483C-copy.svg

Animis_40483C-copy.svg

145 ms

American_Holidays_40483C-copy.svg

American_Holidays_40483C-copy.svg

131 ms

Agenda_40483C-copy.svg

Agenda_40483C-copy.svg

126 ms

Actavo_stacked_40483C-copy.svg

Actavo_stacked_40483C-copy.svg

129 ms

Accessibility Review

principle.ie accessibility score

86

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

principle.ie best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

principle.ie SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Principle.ie can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Principle.ie main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

principle.ie

Open Graph data is detected on the main page of Principle. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: