Tools & Wizards About Us
prismmarketinggroup.co.uk screenshot

Report Summary

  • 57

    Performance

    Renders faster than
    73% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 88

    SEO

    Google-friendlier than
    65% of websites

prismmarketinggroup.co.uk

Prism Marketing Group: Lead Generation Company and Agency

Page Load Speed

2.7 sec in total

First Response

202 ms

Resources Loaded

1.8 sec

Page Rendered

718 ms

prismmarketinggroup.co.uk screenshot

About Website

Click here to check amazing Prism Marketing Group content. Otherwise, check out these important facts you probably never knew about prismmarketinggroup.co.uk

Prism Marketing Group is a lead generation company who has generated over 350.000 leads, How many leads can we generate for your business? Find Out More Today.

Visit prismmarketinggroup.co.uk

Key Findings

We analyzed Prismmarketinggroup.co.uk page load time and found that the first response time was 202 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

prismmarketinggroup.co.uk performance score

57

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

62/100

10%

LCP (Largest Contentful Paint)

Value2.6 s

87/100

25%

SI (Speed Index)

Value3.4 s

90/100

10%

TBT (Total Blocking Time)

Value1,630 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value12.3 s

15/100

10%

Network Requests Diagram

prismmarketinggroup.co.uk

202 ms

prismmarketinggroup.co.uk

388 ms

bootstrap.min.css

60 ms

font-awesome.min.css

58 ms

css2

67 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 58% of them (38 requests) were addressed to the original Prismmarketinggroup.co.uk, 14% (9 requests) were made to Fonts.gstatic.com and 3% (2 requests) were made to Cdn.jsdelivr.net. The less responsive or slowest element that took the longest time to load (781 ms) relates to the external source Snid.snitcher.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 141.1 kB (17%)

Content Size

838.2 kB

After Optimization

697.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Prismmarketinggroup.co.uk main page is 838.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 704.4 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 53.8 kB

  • Original 63.2 kB
  • After minification 35.4 kB
  • After compression 9.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 27.8 kB, which is 44% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 53.8 kB or 85% of the original size.

Image Optimization

-10%

Potential reduce by 70.0 kB

  • Original 704.4 kB
  • After minification 634.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Prism Marketing Group images are well optimized though.

JavaScript Optimization

-26%

Potential reduce by 15.8 kB

  • Original 61.6 kB
  • After minification 61.6 kB
  • After compression 45.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 15.8 kB or 26% of the original size.

CSS Optimization

-16%

Potential reduce by 1.5 kB

  • Original 9.0 kB
  • After minification 9.0 kB
  • After compression 7.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Prismmarketinggroup.co.uk needs all CSS files to be minified and compressed as it can save up to 1.5 kB or 16% of the original size.

Requests Breakdown

Number of requests can be reduced by 25 (57%)

Requests Now

44

After Optimization

19

  • Images
  • JavaScript
  • CSS

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Prism Marketing Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

prismmarketinggroup.co.uk

prismmarketinggroup.co.uk

202 ms

prismmarketinggroup.co.uk

prismmarketinggroup.co.uk

388 ms

bootstrap.min.css

bootstrap.min.css

60 ms

font-awesome.min.css

font-awesome.min.css

58 ms

css2

css2

67 ms

css2

css2

77 ms

slick-theme.css

slick-theme.css

95 ms

slick.css

slick.css

191 ms

style.css

style.css

282 ms

js

js

93 ms

js

js

140 ms

tag.js

tag.js

55 ms

jquery-3.5.1.slim.min.js

jquery-3.5.1.slim.min.js

45 ms

bootstrap.bundle.min.js

bootstrap.bundle.min.js

53 ms

jquery-2.2.0.min.js

jquery-2.2.0.min.js

48 ms

slick.min.js

slick.min.js

278 ms

script

script

264 ms

lftracker_v1_lYNOR8xEk0O7WQJZ.js

lftracker_v1_lYNOR8xEk0O7WQJZ.js

350 ms

bat.js

bat.js

143 ms

logo.png

logo.png

124 ms

right.png

right.png

123 ms

new-img.png

new-img.png

641 ms

1.png

1.png

123 ms

2.png

2.png

231 ms

3.png

3.png

232 ms

Facebook_Logo_(2019).svg.png

Facebook_Logo_(2019).svg.png

403 ms

Outbrain_Logo.png

Outbrain_Logo.png

320 ms

taboola-logo-vector.png

taboola-logo-vector.png

420 ms

ads_logo.png

ads_logo.png

327 ms

tick-1.png

tick-1.png

326 ms

phone-1.png

phone-1.png

414 ms

phone-2.png

phone-2.png

420 ms

phone-3.png

phone-3.png

423 ms

phone-4.png

phone-4.png

495 ms

phone-5.png

phone-5.png

512 ms

growth-icon.png

growth-icon.png

514 ms

tick.png

tick.png

512 ms

lctn.png

lctn.png

517 ms

phn.png

phn.png

587 ms

email.png

email.png

606 ms

sdk.js

sdk.js

116 ms

how-it-works.png

how-it-works.png

576 ms

think.png

think.png

773 ms

pxiEyp8kv8JHgFVrFJM.woff

pxiEyp8kv8JHgFVrFJM.woff

77 ms

pxiByp8kv8JHgFVrLGT9V1g.woff

pxiByp8kv8JHgFVrLGT9V1g.woff

93 ms

pxiByp8kv8JHgFVrLDz8V1g.woff

pxiByp8kv8JHgFVrLDz8V1g.woff

97 ms

pxiByp8kv8JHgFVrLFj_V1g.woff

pxiByp8kv8JHgFVrLFj_V1g.woff

97 ms

pxiGyp8kv8JHgFVrLPTedA.woff

pxiGyp8kv8JHgFVrLPTedA.woff

111 ms

pxiByp8kv8JHgFVrLEj6V1g.woff

pxiByp8kv8JHgFVrLEj6V1g.woff

110 ms

pxiByp8kv8JHgFVrLCz7V1g.woff

pxiByp8kv8JHgFVrLCz7V1g.woff

111 ms

pxiByp8kv8JHgFVrLDD4V1g.woff

pxiByp8kv8JHgFVrLDD4V1g.woff

96 ms

pxiByp8kv8JHgFVrLBT5V1g.woff

pxiByp8kv8JHgFVrLBT5V1g.woff

112 ms

Graphik-Bold.woff

Graphik-Bold.woff

605 ms

Graphik-Black.woff

Graphik-Black.woff

584 ms

Graphik-Semibold.woff

Graphik-Semibold.woff

694 ms

Graphik-Medium.woff

Graphik-Medium.woff

696 ms

Graphik-Regular.woff

Graphik-Regular.woff

635 ms

Graphik-Light.woff

Graphik-Light.woff

674 ms

Graphik-Extralight.woff

Graphik-Extralight.woff

705 ms

Graphik-Thin.woff

Graphik-Thin.woff

730 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

42 ms

8421258.js

8421258.js

781 ms

ajax-loader.gif

ajax-loader.gif

751 ms

sdk.js

sdk.js

13 ms

211011745.js

211011745.js

40 ms

tr-rc.lfeeder.com

tr-rc.lfeeder.com

61 ms

Accessibility Review

prismmarketinggroup.co.uk accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

prismmarketinggroup.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

prismmarketinggroup.co.uk SEO score

88

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Prismmarketinggroup.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Prismmarketinggroup.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

prismmarketinggroup.co.uk

Open Graph description is not detected on the main page of Prism Marketing Group. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: