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prizmm.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

prizmm.com

Digital Marketing | Online Advertising Agency - Prizm Group - Hong Kong

Page Load Speed

19.1 sec in total

First Response

645 ms

Resources Loaded

17.3 sec

Page Rendered

1.2 sec

prizmm.com screenshot

About Website

Click here to check amazing Prizm M content for Hong Kong. Otherwise, check out these important facts you probably never knew about prizmm.com

PRIZM Group is a global digital agency that combines innovative technology, marketing creativity and data insights to deliver best of breed solutions to clients...

Visit prizmm.com

Key Findings

We analyzed Prizmm.com page load time and found that the first response time was 645 ms and then it took 18.5 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

prizmm.com performance score

0

Network Requests Diagram

www.prizm.digital

645 ms

grid.css

442 ms

grid_60.css

612 ms

font-awesome.min.css

632 ms

isotope.css

617 ms

Our browser made a total of 194 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Prizmm.com, 3% (5 requests) were made to Google.com and 2% (4 requests) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (4.2 sec) relates to the external source Ha-01-cdn.prizm.media.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (29%)

Content Size

5.3 MB

After Optimization

3.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Prizmm.com main page is 5.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.0 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 132.4 kB

  • Original 166.4 kB
  • After minification 147.6 kB
  • After compression 34.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 18.9 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 132.4 kB or 80% of the original size.

Image Optimization

-18%

Potential reduce by 721.2 kB

  • Original 4.0 MB
  • After minification 3.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Prizm M needs image optimization as it can save up to 721.2 kB or 18% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-67%

Potential reduce by 544.1 kB

  • Original 817.4 kB
  • After minification 816.3 kB
  • After compression 273.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 544.1 kB or 67% of the original size.

CSS Optimization

-57%

Potential reduce by 144.9 kB

  • Original 253.4 kB
  • After minification 252.0 kB
  • After compression 108.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Prizmm.com needs all CSS files to be minified and compressed as it can save up to 144.9 kB or 57% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (20%)

Requests Now

183

After Optimization

147

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 183 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Prizm M. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.prizm.digital

www.prizm.digital

645 ms

grid.css

grid.css

442 ms

grid_60.css

grid_60.css

612 ms

font-awesome.min.css

font-awesome.min.css

632 ms

isotope.css

isotope.css

617 ms

animate.min.css

animate.min.css

627 ms

stylesheet.css

stylesheet.css

621 ms

responsive.css

responsive.css

820 ms

idangerous.swiper.css

idangerous.swiper.css

970 ms

jquery.jscrollpane.css

jquery.jscrollpane.css

971 ms

jquery.lightbox.css

jquery.lightbox.css

994 ms

api.js

api.js

57 ms

challenge

challenge

42 ms

jquery.min.js

jquery.min.js

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jquery-ui.min.js

jquery-ui.min.js

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1042 ms

mwheelIntent.js

mwheelIntent.js

1350 ms

jquery.jscrollpane.min.js

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1358 ms

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2567 ms

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1506 ms

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1535 ms

waypoints.min.js

waypoints.min.js

1704 ms

waypoints-sticky.min.js

waypoints-sticky.min.js

1726 ms

idangerous.swiper-2.4.min.js

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1855 ms

jquery.isotope.min.js

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1933 ms

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59 ms

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like.php

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98 ms

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549 ms

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3496 ms

Dosis-Light.ttf

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3548 ms

Dosis-ExtraLight.ttf

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3914 ms

anchor

anchor

67 ms

Prizm_Chart_SocialAppDevelopment_1x.png

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2463 ms

Prizm_Chart_SocialMediaManagement_1x.png

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2675 ms

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2707 ms

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2552 ms

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2812 ms

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2962 ms

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2645 ms

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4125 ms

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24 ms

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4091 ms

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14 ms

webworker.js

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23 ms

logo_48.png

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20 ms

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109 ms

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112 ms

recaptcha__en.js

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31 ms

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SEO Factors

prizmm.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Prizmm.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Prizmm.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

prizmm.com

Open Graph description is not detected on the main page of Prizm M. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: