Tools & Wizards About Us
profound.digital screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

profound.digital

Experience Design & Digital Transformation Agency in Hampshire Profound Digital

Page Load Speed

3.7 sec in total

First Response

204 ms

Resources Loaded

2.4 sec

Page Rendered

1.1 sec

profound.digital screenshot

About Website

Welcome to profound.digital homepage info - get ready to check Profound best content right away, or after learning these important things about profound.digital

Profound is an experience design agency, we specialise in customer experience design, user experience design, digital transformation & digital optimisation.

Visit profound.digital

Key Findings

We analyzed Profound.digital page load time and found that the first response time was 204 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

profound.digital performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value16.3 s

0/100

25%

SI (Speed Index)

Value10.0 s

9/100

10%

TBT (Total Blocking Time)

Value1,620 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0.197

63/100

15%

TTI (Time to Interactive)

Value13.8 s

10/100

10%

Network Requests Diagram

profound.digital

204 ms

www.profound.digital

459 ms

otSDKStub.js

74 ms

style.min.css

21 ms

app.css

46 ms

Our browser made a total of 89 requests to load all elements on the main page. We found that 94% of them (84 requests) were addressed to the original Profound.digital, 1% (1 request) were made to Cookie-cdn.cookiepro.com and 1% (1 request) were made to Js-eu1.hs-scripts.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Profound.digital.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (25%)

Content Size

5.9 MB

After Optimization

4.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Profound.digital main page is 5.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 5.6 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 100.5 kB

  • Original 117.0 kB
  • After minification 99.1 kB
  • After compression 16.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.9 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 100.5 kB or 86% of the original size.

Image Optimization

-24%

Potential reduce by 1.3 MB

  • Original 5.6 MB
  • After minification 4.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Profound needs image optimization as it can save up to 1.3 MB or 24% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-7%

Potential reduce by 7.7 kB

  • Original 112.7 kB
  • After minification 112.6 kB
  • After compression 105.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-59%

Potential reduce by 18.8 kB

  • Original 31.6 kB
  • After minification 13.0 kB
  • After compression 12.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Profound.digital needs all CSS files to be minified and compressed as it can save up to 18.8 kB or 59% of the original size.

Requests Breakdown

Number of requests can be reduced by 26 (31%)

Requests Now

83

After Optimization

57

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 83 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Profound. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

profound.digital

profound.digital

204 ms

www.profound.digital

www.profound.digital

459 ms

otSDKStub.js

otSDKStub.js

74 ms

style.min.css

style.min.css

21 ms

app.css

app.css

46 ms

slick.css

slick.css

38 ms

slick-theme.css

slick-theme.css

36 ms

style.css

style.css

45 ms

jquery.min.js

jquery.min.js

53 ms

jquery-migrate.min.js

jquery-migrate.min.js

53 ms

snazzymaps.js

snazzymaps.js

53 ms

wpgmza_data.js

wpgmza_data.js

53 ms

app.js

app.js

69 ms

onScrollFade.js

onScrollFade.js

69 ms

buttonHover.js

buttonHover.js

68 ms

smoothScroll.js

smoothScroll.js

69 ms

slick.min.js

slick.min.js

69 ms

script.js

script.js

67 ms

email-decode.min.js

email-decode.min.js

170 ms

26135662.js

26135662.js

507 ms

loadMoreClient.js

loadMoreClient.js

167 ms

gtm.js

gtm.js

243 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

187 ms

logo-profound-white.svg

logo-profound-white.svg

128 ms

logo-profound-dark.svg

logo-profound-dark.svg

129 ms

logo-profound-badge-white.svg

logo-profound-badge-white.svg

125 ms

logo-profound-badge-dark.svg

logo-profound-badge-dark.svg

122 ms

Profound-homepage-hero-image.png

Profound-homepage-hero-image.png

137 ms

down-arrow.svg

down-arrow.svg

130 ms

webinar-ultimate-cms-migration-card.png

webinar-ultimate-cms-migration-card.png

131 ms

arrow-icon.svg

arrow-icon.svg

132 ms

arrow-icon-hover.svg

arrow-icon-hover.svg

133 ms

Group-24600.png

Group-24600.png

141 ms

UK-Digital-Excellence-Awards-Card.png

UK-Digital-Excellence-Awards-Card.png

142 ms

experience-design-ident.png

experience-design-ident.png

138 ms

experience-design-hover.png

experience-design-hover.png

524 ms

experience-implementation-ident.png

experience-implementation-ident.png

143 ms

experience-implementation-hover.png

experience-implementation-hover.png

529 ms

digital-optimisation-ident.png

digital-optimisation-ident.png

143 ms

digital-optimisation-hover.png

digital-optimisation-hover.png

539 ms

strategy-research-data-ident.png

strategy-research-data-ident.png

144 ms

strategy-research-data-hover.png

strategy-research-data-hover.png

539 ms

Microservices-logos.svg

Microservices-logos.svg

488 ms

Protyre_logo_White.svg

Protyre_logo_White.svg

145 ms

Horizon_logo_white.svg

Horizon_logo_white.svg

147 ms

logo-planetorganic.svg

logo-planetorganic.svg

220 ms

logo-interflora.svg

logo-interflora.svg

223 ms

Jewson_Logo_White2.svg

Jewson_Logo_White2.svg

230 ms

Unilever_Logo_White2.svg

Unilever_Logo_White2.svg

232 ms

Accenture_Logo_White.svg

Accenture_Logo_White.svg

234 ms

Marshalls_Logo_White2.svg

Marshalls_Logo_White2.svg

292 ms

SaintGobain_logo_white.svg

SaintGobain_logo_white.svg

294 ms

Belron_logo_white.svg

Belron_logo_white.svg

297 ms

Computacenter_logo_white.svg

Computacenter_logo_white.svg

299 ms

Apollo_logo_white.svg

Apollo_logo_white.svg

308 ms

LGC_Logo_White.svg

LGC_Logo_White.svg

309 ms

logo-cupasoup.svg

logo-cupasoup.svg

306 ms

logo-jeldwen.svg

logo-jeldwen.svg

207 ms

logo-phd.svg

logo-phd.svg

217 ms

logo-maille.svg

logo-maille.svg

229 ms

logo-omd.svg

logo-omd.svg

240 ms

logo-graham.svg

logo-graham.svg

250 ms

logo-javelingroup.svg

logo-javelingroup.svg

259 ms

logo-majesticwines.svg

logo-majesticwines.svg

271 ms

logo-barnettwaddingham.svg

logo-barnettwaddingham.svg

284 ms

logo-we.svg

logo-we.svg

300 ms

logo-iqos.svg

logo-iqos.svg

301 ms

logo-protyre-white.svg

logo-protyre-white.svg

330 ms

protyre-client-story.jpg

protyre-client-story.jpg

331 ms

horizon-client-story.jpg

horizon-client-story.jpg

352 ms

planet-organic-client-story.jpg

planet-organic-client-story.jpg

357 ms

computacenter-client-story.jpg

computacenter-client-story.jpg

355 ms

LGC-client-story.jpg

LGC-client-story.jpg

378 ms

interflora-client-story.jpg

interflora-client-story.jpg

910 ms

ecommerce-specialty-transparent.png

ecommerce-specialty-transparent.png

377 ms

www.profound.digital

www.profound.digital

769 ms

digital-transformation-specialty-transparent.png

digital-transformation-specialty-transparent.png

320 ms

experience-design-specialty-transparent.png

experience-design-specialty-transparent.png

315 ms

UK-Digital-Excellence-Awards-SCCardt.png

UK-Digital-Excellence-Awards-SCCardt.png

856 ms

logo-profound.svg

logo-profound.svg

312 ms

Axiforma-Extra-Bold.woff

Axiforma-Extra-Bold.woff

777 ms

Axiforma-Heavy.woff

Axiforma-Heavy.woff

758 ms

Gilroy-Regular.woff

Gilroy-Regular.woff

654 ms

Gilroy-Semi-Bold.woff

Gilroy-Semi-Bold.woff

1051 ms

ajax-loader.gif

ajax-loader.gif

666 ms

arrow-left.png

arrow-left.png

664 ms

arrow-right.png

arrow-right.png

676 ms

banner.js

banner.js

433 ms

26135662.js

26135662.js

469 ms

Accessibility Review

profound.digital accessibility score

78

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

profound.digital best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

profound.digital SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Profound.digital can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Profound.digital main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

profound.digital

Open Graph data is detected on the main page of Profound. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: