Tools & Wizards About Us
profound.works screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

profound.works

Experience Design & Digital Transformation Agency in Hampshire Profound Digital

Page Load Speed

3.7 sec in total

First Response

191 ms

Resources Loaded

2.4 sec

Page Rendered

1.1 sec

profound.works screenshot

About Website

Click here to check amazing Profound content. Otherwise, check out these important facts you probably never knew about profound.works

Profound is an experience design agency, we specialise in customer experience design, user experience design, digital transformation & digital optimisation.

Visit profound.works

Key Findings

We analyzed Profound.works page load time and found that the first response time was 191 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

profound.works performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

37/100

10%

LCP (Largest Contentful Paint)

Value15.8 s

0/100

25%

SI (Speed Index)

Value8.5 s

17/100

10%

TBT (Total Blocking Time)

Value910 ms

31/100

30%

CLS (Cumulative Layout Shift)

Value0.31

38/100

15%

TTI (Time to Interactive)

Value12.6 s

14/100

10%

Network Requests Diagram

profound.works

191 ms

www.profound.digital

430 ms

otSDKStub.js

51 ms

style.min.css

20 ms

app.css

26 ms

Our browser made a total of 91 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Profound.works, 90% (82 requests) were made to Profound.digital and 3% (3 requests) were made to Cookie-cdn.cookiepro.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Profound.digital.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (24%)

Content Size

6.0 MB

After Optimization

4.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Profound.works main page is 6.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 5.6 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 82.7 kB

  • Original 99.3 kB
  • After minification 99.2 kB
  • After compression 16.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 82.7 kB or 83% of the original size.

Image Optimization

-24%

Potential reduce by 1.3 MB

  • Original 5.6 MB
  • After minification 4.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Profound needs image optimization as it can save up to 1.3 MB or 24% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-3%

Potential reduce by 7.4 kB

  • Original 224.9 kB
  • After minification 224.9 kB
  • After compression 217.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-59%

Potential reduce by 18.4 kB

  • Original 31.2 kB
  • After minification 12.8 kB
  • After compression 12.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Profound.works needs all CSS files to be minified and compressed as it can save up to 18.4 kB or 59% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (32%)

Requests Now

85

After Optimization

58

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 85 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Profound. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

profound.works

profound.works

191 ms

www.profound.digital

www.profound.digital

430 ms

otSDKStub.js

otSDKStub.js

51 ms

style.min.css

style.min.css

20 ms

app.css

app.css

26 ms

slick.css

slick.css

30 ms

slick-theme.css

slick-theme.css

29 ms

jquery.min.js

jquery.min.js

36 ms

jquery-migrate.min.js

jquery-migrate.min.js

31 ms

snazzymaps.js

snazzymaps.js

38 ms

wpgmza_data.js

wpgmza_data.js

44 ms

app.js

app.js

106 ms

onScrollFade.js

onScrollFade.js

40 ms

buttonHover.js

buttonHover.js

43 ms

smoothScroll.js

smoothScroll.js

103 ms

slick.min.js

slick.min.js

104 ms

script.js

script.js

103 ms

email-decode.min.js

email-decode.min.js

45 ms

26135662.js

26135662.js

504 ms

loadMoreClient.js

loadMoreClient.js

103 ms

10667430-7fe0-4f26-9214-d43993f4fa88.json

10667430-7fe0-4f26-9214-d43993f4fa88.json

149 ms

gtm.js

gtm.js

167 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

120 ms

logo-profound-white.svg

logo-profound-white.svg

85 ms

logo-profound-dark.svg

logo-profound-dark.svg

83 ms

logo-profound-badge-white.svg

logo-profound-badge-white.svg

80 ms

logo-profound-badge-dark.svg

logo-profound-badge-dark.svg

83 ms

Profound-homepage-hero-image.png

Profound-homepage-hero-image.png

88 ms

down-arrow.svg

down-arrow.svg

86 ms

webinar-ultimate-cms-migration-card.png

webinar-ultimate-cms-migration-card.png

96 ms

arrow-icon.svg

arrow-icon.svg

90 ms

arrow-icon-hover.svg

arrow-icon-hover.svg

94 ms

Group-24600.png

Group-24600.png

93 ms

UK-Digital-Excellence-Awards-Card.png

UK-Digital-Excellence-Awards-Card.png

90 ms

experience-design-ident.png

experience-design-ident.png

93 ms

experience-design-hover.png

experience-design-hover.png

495 ms

experience-implementation-ident.png

experience-implementation-ident.png

96 ms

experience-implementation-hover.png

experience-implementation-hover.png

515 ms

digital-optimisation-ident.png

digital-optimisation-ident.png

97 ms

digital-optimisation-hover.png

digital-optimisation-hover.png

508 ms

strategy-research-data-ident.png

strategy-research-data-ident.png

98 ms

strategy-research-data-hover.png

strategy-research-data-hover.png

512 ms

Microservices-logos.svg

Microservices-logos.svg

97 ms

Protyre_logo_White.svg

Protyre_logo_White.svg

101 ms

Horizon_logo_white.svg

Horizon_logo_white.svg

102 ms

logo-planetorganic.svg

logo-planetorganic.svg

158 ms

logo-interflora.svg

logo-interflora.svg

160 ms

Jewson_Logo_White2.svg

Jewson_Logo_White2.svg

162 ms

Unilever_Logo_White2.svg

Unilever_Logo_White2.svg

202 ms

Accenture_Logo_White.svg

Accenture_Logo_White.svg

201 ms

Marshalls_Logo_White2.svg

Marshalls_Logo_White2.svg

205 ms

SaintGobain_logo_white.svg

SaintGobain_logo_white.svg

203 ms

Belron_logo_white.svg

Belron_logo_white.svg

209 ms

Computacenter_logo_white.svg

Computacenter_logo_white.svg

207 ms

Apollo_logo_white.svg

Apollo_logo_white.svg

213 ms

LGC_Logo_White.svg

LGC_Logo_White.svg

213 ms

logo-cupasoup.svg

logo-cupasoup.svg

216 ms

logo-jeldwen.svg

logo-jeldwen.svg

149 ms

location

location

129 ms

logo-phd.svg

logo-phd.svg

169 ms

logo-maille.svg

logo-maille.svg

168 ms

logo-omd.svg

logo-omd.svg

168 ms

logo-graham.svg

logo-graham.svg

169 ms

logo-javelingroup.svg

logo-javelingroup.svg

170 ms

logo-majesticwines.svg

logo-majesticwines.svg

182 ms

logo-barnettwaddingham.svg

logo-barnettwaddingham.svg

176 ms

logo-we.svg

logo-we.svg

186 ms

logo-iqos.svg

logo-iqos.svg

254 ms

logo-protyre-white.svg

logo-protyre-white.svg

195 ms

protyre-client-story.jpg

protyre-client-story.jpg

207 ms

horizon-client-story.jpg

horizon-client-story.jpg

221 ms

planet-organic-client-story.jpg

planet-organic-client-story.jpg

925 ms

computacenter-client-story.jpg

computacenter-client-story.jpg

261 ms

LGC-client-story.jpg

LGC-client-story.jpg

802 ms

interflora-client-story.jpg

interflora-client-story.jpg

956 ms

ecommerce-specialty-transparent.png

ecommerce-specialty-transparent.png

420 ms

digital-transformation-specialty-transparent.png

digital-transformation-specialty-transparent.png

421 ms

www.profound.digital

www.profound.digital

809 ms

experience-design-specialty-transparent.png

experience-design-specialty-transparent.png

1059 ms

UK-Digital-Excellence-Awards-SCCardt.png

UK-Digital-Excellence-Awards-SCCardt.png

914 ms

Axiforma-Extra-Bold.woff

Axiforma-Extra-Bold.woff

1199 ms

Axiforma-Heavy.woff

Axiforma-Heavy.woff

1203 ms

Gilroy-Regular.woff

Gilroy-Regular.woff

1217 ms

Gilroy-Semi-Bold.woff

Gilroy-Semi-Bold.woff

1244 ms

otBannerSdk.js

otBannerSdk.js

22 ms

logo-profound.svg

logo-profound.svg

887 ms

ajax-loader.gif

ajax-loader.gif

897 ms

arrow-left.png

arrow-left.png

904 ms

arrow-right.png

arrow-right.png

913 ms

banner.js

banner.js

543 ms

26135662.js

26135662.js

446 ms

Accessibility Review

profound.works accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

profound.works best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

profound.works SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Profound.works can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Profound.works main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

profound.works

Open Graph data is detected on the main page of Profound. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: