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pru.sg screenshot

Report Summary

  • 8

    Performance

    Renders faster than
    22% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

pru.sg

Life insurance and protection plans in Singapore | Prudential Singapore

Page Load Speed

9.1 sec in total

First Response

1 sec

Resources Loaded

7 sec

Page Rendered

1.1 sec

pru.sg screenshot

About Website

Visit pru.sg now to see the best up-to-date Pru content for Singapore and also check out these interesting facts you probably never knew about pru.sg

Prudential Singapore - be safe and secure with one of the top life insurance companies in Singapore, serving financial & protection needs for over 85 years. We offer the best insurance plans to he...

Visit pru.sg

Key Findings

We analyzed Pru.sg page load time and found that the first response time was 1 sec and then it took 8.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

pru.sg performance score

8

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.2 s

0/100

10%

LCP (Largest Contentful Paint)

Value36.1 s

0/100

25%

SI (Speed Index)

Value23.4 s

0/100

10%

TBT (Total Blocking Time)

Value6,460 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.24

52/100

15%

TTI (Time to Interactive)

Value37.7 s

0/100

10%

Network Requests Diagram

www.pru.sg

1009 ms

1583 ms

VisitorIdentification.js

8 ms

jquery-3.6.0.min.js

30 ms

26631030201.js

108 ms

Our browser made a total of 110 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Pru.sg, 51% (56 requests) were made to Prudential.com.sg and 9% (10 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (3 sec) relates to the external source Prudential.com.sg.

Page Optimization Overview & Recommendations

Page size can be reduced by 489.8 kB (38%)

Content Size

1.3 MB

After Optimization

811.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Pru.sg main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 878.3 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 222.7 kB

  • Original 265.1 kB
  • After minification 194.6 kB
  • After compression 42.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 70.5 kB, which is 27% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 222.7 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 4 B

  • Original 34.9 kB
  • After minification 34.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pru images are well optimized though.

JavaScript Optimization

-24%

Potential reduce by 210.5 kB

  • Original 878.3 kB
  • After minification 878.2 kB
  • After compression 667.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 210.5 kB or 24% of the original size.

CSS Optimization

-46%

Potential reduce by 56.7 kB

  • Original 123.1 kB
  • After minification 123.1 kB
  • After compression 66.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pru.sg needs all CSS files to be minified and compressed as it can save up to 56.7 kB or 46% of the original size.

Requests Breakdown

Number of requests can be reduced by 54 (77%)

Requests Now

70

After Optimization

16

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 70 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pru. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 43 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.pru.sg

www.pru.sg

1009 ms

1583 ms

VisitorIdentification.js

VisitorIdentification.js

8 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

30 ms

26631030201.js

26631030201.js

108 ms

utilsGA.js

utilsGA.js

18 ms

styles.min.css

styles.min.css

27 ms

slick.css

slick.css

28 ms

slick-theme.css

slick-theme.css

28 ms

apps.js

apps.js

64 ms

CustomGA.js

CustomGA.js

43 ms

js

js

96 ms

css

css

32 ms

up_loader.1.1.0.js

up_loader.1.1.0.js

28 ms

api.js

api.js

49 ms

jquery-3.5.0.min.js

jquery-3.5.0.min.js

11 ms

jquery-ui.min.js

jquery-ui.min.js

16 ms

externals.js

externals.js

22 ms

main.js

main.js

23 ms

slick.js

slick.js

12 ms

prudential_search.js

prudential_search.js

23 ms

_Incapsula_Resource

_Incapsula_Resource

29 ms

gtm.js

gtm.js

430 ms

gtm.js

gtm.js

430 ms

spinner.gif

spinner.gif

36 ms

prushield-desktop-banner.webp

prushield-desktop-banner.webp

428 ms

product-banner-desktop.webp

product-banner-desktop.webp

1889 ms

product-banner-desktop.webp

product-banner-desktop.webp

1409 ms

ready-for-100-desktop-img.webp

ready-for-100-desktop-img.webp

953 ms

h261109-prulifetime-income_desktop-banners_web_w1366h560.webp

h261109-prulifetime-income_desktop-banners_web_w1366h560.webp

1184 ms

prusafe-income-kv.webp

prusafe-income-kv.webp

1906 ms

prulink-flexgrowth-desktop-banner.webp

prulink-flexgrowth-desktop-banner.webp

952 ms

ready-for-100-banner-desktop.webp

ready-for-100-banner-desktop.webp

1500 ms

pvw-webbanner-carousel_1440x588px-(0507).webp

pvw-webbanner-carousel_1440x588px-(0507).webp

1265 ms

pruwealth-iii-sgd-new-banner.webp

pruwealth-iii-sgd-new-banner.webp

1502 ms

prushield-easyswitch-for-better-health-insurance.webp

prushield-easyswitch-for-better-health-insurance.webp

1503 ms

health-protection-card.webp

health-protection-card.webp

1674 ms

card-2.jpg

card-2.jpg

1712 ms

card-3.jpg

card-3.jpg

2427 ms

card-4.jpg

card-4.jpg

1746 ms

getreadytowin.webp

getreadytowin.webp

1949 ms

championyourlegacy.webp

championyourlegacy.webp

2298 ms

prushield.webp

prushield.webp

2013 ms

live-confidently-with-this-comprehensive-guide.webp

live-confidently-with-this-comprehensive-guide.webp

2146 ms

prufirst-promise.webp

prufirst-promise.webp

2291 ms

prulink-islamic-global-equity-index-fund.webp

prulink-islamic-global-equity-index-fund.webp

2187 ms

5-things-to-keep-in-mind-when-buying-endownment-plans.webp

5-things-to-keep-in-mind-when-buying-endownment-plans.webp

2303 ms

how-do-i-compare-integrated-shield-plans.webp

how-do-i-compare-integrated-shield-plans.webp

2395 ms

pruactive-term.webp

pruactive-term.webp

2454 ms

pruvantage-assure.webp

pruvantage-assure.webp

2566 ms

pruactive-protect.webp

pruactive-protect.webp

2564 ms

pruactive-life-iii.webp

pruactive-life-iii.webp

2670 ms

3-insurance-plans-for-your-child.webp

3-insurance-plans-for-your-child.webp

2723 ms

here-are-4-important-insurance-plans-to-consider.webp

here-are-4-important-insurance-plans-to-consider.webp

2675 ms

pulse-specific.webp

pulse-specific.webp

2706 ms

how-to-pay-db.webp

how-to-pay-db.webp

2828 ms

facebook.png

facebook.png

2809 ms

linked-in.png

linked-in.png

2942 ms

youtube.png

youtube.png

2921 ms

instagram.webp

instagram.webp

2952 ms

insight.min.js

insight.min.js

623 ms

fbevents.js

fbevents.js

622 ms

tfa.js

tfa.js

623 ms

events.js

events.js

623 ms

recaptcha__en.js

recaptcha__en.js

861 ms

icon-credit-card.png

icon-credit-card.png

2372 ms

630 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

525 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

622 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

755 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

754 ms

icomoon.ttf

icomoon.ttf

2535 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk8ZkWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk8ZkWVAexQ.ttf

754 ms

js

js

424 ms

analytics.js

analytics.js

542 ms

quant.js

quant.js

524 ms

firebase-app.js

firebase-app.js

397 ms

container_5c6e207947e704cf344890b4.js

container_5c6e207947e704cf344890b4.js

531 ms

js

js

375 ms

gtm.js

gtm.js

421 ms

json

json

406 ms

insight_tag_errors.gif

insight_tag_errors.gif

375 ms

slick.woff

slick.woff

2105 ms

gift.webp

gift.webp

2129 ms

143 ms

firebase-analytics.js

firebase-analytics.js

61 ms

arrow-right.svg

arrow-right.svg

1752 ms

rules-p-Kz0t71ZMBPdL2.js

rules-p-Kz0t71ZMBPdL2.js

185 ms

dc.js

dc.js

77 ms

js

js

78 ms

js

js

75 ms

js

js

75 ms

js

js

175 ms

collect

collect

155 ms

collect

collect

242 ms

ajax-loader

ajax-loader

1912 ms

1078 ms

cds-pips.js

cds-pips.js

97 ms

eid.es5.js

eid.es5.js

186 ms

collect

collect

113 ms

_Incapsula_Resource

_Incapsula_Resource

1541 ms

pips.taboola.com

pips.taboola.com

59 ms

pixel;r=1653250501;rf=0;a=p-Kz0t71ZMBPdL2;url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2F;uh=e51ed67dfb8d91dc24b15e2ace0c3bc33bc53c3e1dfb09200d6c2f8387d67ea6;uht=2;fpan=1;fpa=P0-1385230500-1709819681744;pbc=;ns=0;ce=1;qjs=1;qv=b70d35e8-20231208114759;cm=;gdpr=0;ref=;d=prudential.com.sg;dst=0;et=1709819681964;tzo=-180;ogl=title.Life%20insurance%20and%20protection%20plans%20in%20Singapore%2Curl.https%3A%2F%2Fwww%252Eprudential%252Ecom%252Esg%2Fen%2F%2Cimage.%2Cdescription.Prudential%20Singapore%20-%20be%20safe%20and%20secure%20with%20one%20of%20the%20top%20life%20insurance%20com;ses=c79de6c9-ac27-4de5-8099-2bd70aa0d975;mdl=

pixel;r=1653250501;rf=0;a=p-Kz0t71ZMBPdL2;url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2F;uh=e51ed67dfb8d91dc24b15e2ace0c3bc33bc53c3e1dfb09200d6c2f8387d67ea6;uht=2;fpan=1;fpa=P0-1385230500-1709819681744;pbc=;ns=0;ce=1;qjs=1;qv=b70d35e8-20231208114759;cm=;gdpr=0;ref=;d=prudential.com.sg;dst=0;et=1709819681964;tzo=-180;ogl=title.Life%20insurance%20and%20protection%20plans%20in%20Singapore%2Curl.https%3A%2F%2Fwww%252Eprudential%252Ecom%252Esg%2Fen%2F%2Cimage.%2Cdescription.Prudential%20Singapore%20-%20be%20safe%20and%20secure%20with%20one%20of%20the%20top%20life%20insurance%20com;ses=c79de6c9-ac27-4de5-8099-2bd70aa0d975;mdl=

67 ms

collect

collect

25 ms

ga-audiences

ga-audiences

22 ms

src=10481333;type=invmedia;cat=prude00;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ord=7524627596139.908

src=10481333;type=invmedia;cat=prude00;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ord=7524627596139.908

78 ms

ga-audiences

ga-audiences

32 ms

248 ms

490 ms

51 ms

Accessibility Review

pru.sg accessibility score

75

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

pru.sg best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

pru.sg SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pru.sg can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Pru.sg main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pru.sg

Open Graph data is detected on the main page of Pru. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: