Report Summary

  • 10

    Performance

    Renders faster than
    23% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

publya.com.br

Publya - Trading Desk Especializada em Mídia Programática

Page Load Speed

2.5 sec in total

First Response

251 ms

Resources Loaded

1.8 sec

Page Rendered

489 ms

publya.com.br screenshot

About Website

Visit publya.com.br now to see the best up-to-date Publya content and also check out these interesting facts you probably never knew about publya.com.br

A Publya é uma Independent Trading Desk especializada em Mídia Programática. Conheça os serviços realizados para agências e anunciantes. Acesse agora!

Visit publya.com.br

Key Findings

We analyzed Publya.com.br page load time and found that the first response time was 251 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

publya.com.br performance score

10

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.1 s

9/100

10%

LCP (Largest Contentful Paint)

Value17.1 s

0/100

25%

SI (Speed Index)

Value10.9 s

6/100

10%

TBT (Total Blocking Time)

Value2,940 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.264

47/100

15%

TTI (Time to Interactive)

Value22.3 s

1/100

10%

Network Requests Diagram

publya.com.br

251 ms

publya.com.br

266 ms

publya.com

155 ms

publya.com

331 ms

css

41 ms

Our browser made a total of 21 requests to load all elements on the main page. We found that 10% of them (2 requests) were addressed to the original Publya.com.br, 48% (10 requests) were made to Fonts.gstatic.com and 29% (6 requests) were made to Publya.com. The less responsive or slowest element that took the longest time to load (472 ms) relates to the external source Publya.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 91.6 kB (25%)

Content Size

365.3 kB

After Optimization

273.7 kB

In fact, the total size of Publya.com.br main page is 365.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 142.1 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 91.6 kB

  • Original 109.6 kB
  • After minification 109.3 kB
  • After compression 18.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 91.6 kB or 84% of the original size.

JavaScript Optimization

-0%

Potential reduce by 22 B

  • Original 142.1 kB
  • After minification 142.1 kB
  • After compression 142.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 113.6 kB
  • After minification 113.6 kB
  • After compression 113.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Publya.com.br has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 3 (50%)

Requests Now

6

After Optimization

3

The browser has sent 6 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Publya. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

publya.com.br accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Form elements do not have associated labels

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

publya.com.br best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

publya.com.br SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    PT

  • Language Claimed

    PT

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Publya.com.br can be misinterpreted by Google and other search engines. Our service has detected that Portuguese is used on the page, and it matches the claimed language. Our system also found out that Publya.com.br main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of PARSED_DOMAIN, but there is no image specified in description. It would be a good idea for the website admin to select a nice image that can properly represent the website in Open Graph data, otherwise the first found image will be taken for this purpose and social media information block will look like this: