Tools & Wizards About Us
pulseoutdoor.com screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

pulseoutdoor.com

Pulse Outdoor Media - UK Hospital Poster Advertising

Page Load Speed

4.5 sec in total

First Response

842 ms

Resources Loaded

2.9 sec

Page Rendered

792 ms

pulseoutdoor.com screenshot

About Website

Visit pulseoutdoor.com now to see the best up-to-date Pulse Outdoor content and also check out these interesting facts you probably never knew about pulseoutdoor.com

Welcome to Pulse Outdoor Media The UK’s only dedicated and specialist hospital poster advertising company Each year, the NHS has 16 million in-patient and 100 million out-patient visits. For every one...

Visit pulseoutdoor.com

Key Findings

We analyzed Pulseoutdoor.com page load time and found that the first response time was 842 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

pulseoutdoor.com performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

27/100

10%

LCP (Largest Contentful Paint)

Value17.1 s

0/100

25%

SI (Speed Index)

Value10.7 s

7/100

10%

TBT (Total Blocking Time)

Value580 ms

51/100

30%

CLS (Cumulative Layout Shift)

Value0.224

56/100

15%

TTI (Time to Interactive)

Value17.7 s

4/100

10%

Network Requests Diagram

pulseoutdoor.com

842 ms

styles.min.css

240 ms

2fdaf704100ae8eca1eb3029a0545023.min.css

560 ms

jquery.min.js

330 ms

jquery-migrate.min.js

272 ms

Our browser made a total of 85 requests to load all elements on the main page. We found that 81% of them (69 requests) were addressed to the original Pulseoutdoor.com, 6% (5 requests) were made to A.mailmunch.co and 4% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Pulseoutdoor.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 319.1 kB (15%)

Content Size

2.2 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Pulseoutdoor.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 99.8 kB

  • Original 117.6 kB
  • After minification 114.4 kB
  • After compression 17.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 99.8 kB or 85% of the original size.

Image Optimization

-8%

Potential reduce by 126.3 kB

  • Original 1.5 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pulse Outdoor images are well optimized though.

JavaScript Optimization

-11%

Potential reduce by 33.3 kB

  • Original 293.3 kB
  • After minification 293.3 kB
  • After compression 260.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 33.3 kB or 11% of the original size.

CSS Optimization

-23%

Potential reduce by 59.7 kB

  • Original 260.5 kB
  • After minification 260.5 kB
  • After compression 200.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pulseoutdoor.com needs all CSS files to be minified and compressed as it can save up to 59.7 kB or 23% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (16%)

Requests Now

77

After Optimization

65

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 77 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pulse Outdoor. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

pulseoutdoor.com

pulseoutdoor.com

842 ms

styles.min.css

styles.min.css

240 ms

2fdaf704100ae8eca1eb3029a0545023.min.css

2fdaf704100ae8eca1eb3029a0545023.min.css

560 ms

jquery.min.js

jquery.min.js

330 ms

jquery-migrate.min.js

jquery-migrate.min.js

272 ms

js

js

51 ms

site.js

site.js

17 ms

js

js

100 ms

style.min.css

style.min.css

96 ms

9bcf91781787dd62bcd71723b8741a4b.min.js

9bcf91781787dd62bcd71723b8741a4b.min.js

446 ms

Pulse-Teal-Logo-RGB-70h.png

Pulse-Teal-Logo-RGB-70h.png

95 ms

Pulse-Teal-Logo-RGB-40h.png

Pulse-Teal-Logo-RGB-40h.png

94 ms

pulse-video-thumb2-600x338.png

pulse-video-thumb2-600x338.png

95 ms

Campaign-spotlight-MACS-1-320x202.png

Campaign-spotlight-MACS-1-320x202.png

244 ms

5-320x202.jpg

5-320x202.jpg

152 ms

square-roots-edited-2-320x202.jpg

square-roots-edited-2-320x202.jpg

163 ms

6-320x202.jpg

6-320x202.jpg

167 ms

Campaign-spotlight-Vyne-1200-x-900-px-2-320x202.jpg

Campaign-spotlight-Vyne-1200-x-900-px-2-320x202.jpg

168 ms

Campaign-spotlight-Michael-Ball-1200-x-900-px-320x202.png

Campaign-spotlight-Michael-Ball-1200-x-900-px-320x202.png

232 ms

North-Midlands-NMICTYD1-2-320x213.jpg

North-Midlands-NMICTYD1-2-320x213.jpg

321 ms

Campaign-spotlight-Pears-2-1200-x-900-px-320x240.jpg

Campaign-spotlight-Pears-2-1200-x-900-px-320x240.jpg

242 ms

Blind-Veterans-150x150.jpg

Blind-Veterans-150x150.jpg

276 ms

BHF-150x150-1.png

BHF-150x150-1.png

275 ms

Boots-e1497657698557.png

Boots-e1497657698557.png

314 ms

HomeTouch.png

HomeTouch.png

320 ms

macmillan-coffee-morning.png

macmillan-coffee-morning.png

324 ms

Pregnacare-Vitabiotics.png

Pregnacare-Vitabiotics.png

336 ms

Well-Kid-Vitabiotics.png

Well-Kid-Vitabiotics.png

338 ms

samaritans-150x150.png

samaritans-150x150.png

798 ms

Macmillan-logo.png

Macmillan-logo.png

399 ms

PG-logo-2015-blue-Moon-880x660.png

PG-logo-2015-blue-Moon-880x660.png

557 ms

Vitabiotics.png

Vitabiotics.png

405 ms

abbvie_416x416-e1542889323439.jpg

abbvie_416x416-e1542889323439.jpg

413 ms

cancer-research-uk-160.jpg

cancer-research-uk-160.jpg

418 ms

rvs-logo-160.jpg

rvs-logo-160.jpg

1106 ms

Stroke_Association_logo-160.jpg

Stroke_Association_logo-160.jpg

492 ms

Sepsis-Trust-320.png

Sepsis-Trust-320.png

497 ms

always-160.jpg

always-160.jpg

502 ms

World_Cancer_Research_Fund_logo-160.jpg

World_Cancer_Research_Fund_logo-160.jpg

579 ms

pharmacy2u-160.jpg

pharmacy2u-160.jpg

580 ms

Pampers-160.jpg

Pampers-160.jpg

583 ms

johnsons-baby-logo-160.jpg

johnsons-baby-logo-160.jpg

636 ms

iceland-logo-160.jpg

iceland-logo-160.jpg

659 ms

Echo-app-logo-160.jpg

Echo-app-logo-160.jpg

658 ms

jquery.min.js

jquery.min.js

61 ms

Cosyfeet_ER_Logo-160.jpg

Cosyfeet_ER_Logo-160.jpg

1114 ms

awb-icons.woff

awb-icons.woff

640 ms

styles.css

styles.css

4 ms

1037176

1037176

28 ms

careuk-160.jpg

careuk-160.jpg

644 ms

anchor_logo-160.jpg

anchor_logo-160.jpg

647 ms

Bioglan-320.png

Bioglan-320.png

703 ms

settings-1727528983.json

settings-1727528983.json

76 ms

Catalyst-320.png

Catalyst-320.png

663 ms

Breast-Cancer-Haven-320.png

Breast-Cancer-Haven-320.png

658 ms

Fairy-320.png

Fairy-320.png

787 ms

Kettleys-320.png

Kettleys-320.png

710 ms

embedded.js

embedded.js

2 ms

index-1706193484.html

index-1706193484.html

4 ms

css

css

28 ms

css

css

44 ms

css

css

49 ms

Miller-Homes-320.png

Miller-Homes-320.png

661 ms

Notting-Hill-Genesis-320.png

Notting-Hill-Genesis-320.png

657 ms

SCIA-320.png

SCIA-320.png

714 ms

logo_branding.png

logo_branding.png

27 ms

Southampton-City-Council-320.jpg

Southampton-City-Council-320.jpg

695 ms

Sue-ryder-320.png

Sue-ryder-320.png

697 ms

u-4X0qWljRw-PfU81xCKCpdpbgZJl6XFpfEd7eA9BIxxkV2EH7alwg.ttf

u-4X0qWljRw-PfU81xCKCpdpbgZJl6XFpfEd7eA9BIxxkV2EH7alwg.ttf

17 ms

u-4X0qWljRw-PfU81xCKCpdpbgZJl6XFpfEd7eA9BIxxkbqDH7alwg.ttf

u-4X0qWljRw-PfU81xCKCpdpbgZJl6XFpfEd7eA9BIxxkbqDH7alwg.ttf

20 ms

font

font

24 ms

bellway-320.png

bellway-320.png

721 ms

british-red-cross-320.png

british-red-cross-320.png

713 ms

ensure-320.png

ensure-320.png

727 ms

gleeson-320.png

gleeson-320.png

734 ms

hyperama-320.png

hyperama-320.png

776 ms

mamas-papas-320.png

mamas-papas-320.png

775 ms

mccarthy-and-stone-320.png

mccarthy-and-stone-320.png

727 ms

nyth-nest-320.png

nyth-nest-320.png

732 ms

pfizer-320.png

pfizer-320.png

848 ms

prostate-cancer-uk-320.png

prostate-cancer-uk-320.png

782 ms

synexus-320.png

synexus-320.png

711 ms

toffeln-320.png

toffeln-320.png

712 ms

university-of-southampton-320.png

university-of-southampton-320.png

718 ms

Pulse-White-Logo-RGB-240w.png

Pulse-White-Logo-RGB-240w.png

708 ms

Accessibility Review

pulseoutdoor.com accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

pulseoutdoor.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

pulseoutdoor.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pulseoutdoor.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Pulseoutdoor.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pulseoutdoor.com

Open Graph data is detected on the main page of Pulse Outdoor. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: