Tools & Wizards About Us
purchasedirect.com screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

purchasedirect.com

Purchase Direct: Designer Watches, Luxury Sunglasses, Jewelry, Lighting and more

Page Load Speed

2.7 sec in total

First Response

9 ms

Resources Loaded

2.5 sec

Page Rendered

252 ms

purchasedirect.com screenshot

About Website

Welcome to purchasedirect.com homepage info - get ready to check Purchase Direct best content for United States right away, or after learning these important things about purchasedirect.com

Luxury brand name styles that are guaranteed authentic and in stock. We sell watches, designer sunglasses, jewelry, led lighting, and more. We work directly with the manufacturers to bring the best pr...

Visit purchasedirect.com

Key Findings

We analyzed Purchasedirect.com page load time and found that the first response time was 9 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

purchasedirect.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value12.2 s

0/100

25%

SI (Speed Index)

Value8.5 s

18/100

10%

TBT (Total Blocking Time)

Value670 ms

44/100

30%

CLS (Cumulative Layout Shift)

Value0.942

3/100

15%

TTI (Time to Interactive)

Value13.7 s

10/100

10%

Network Requests Diagram

purchasedirect.com

9 ms

www.purchasedirect.com

2186 ms

bootstrap.min.css

19 ms

bootstrap-theme.min.css

31 ms

font-awesome.min.css

30 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 42% of them (28 requests) were addressed to the original Purchasedirect.com, 48% (32 requests) were made to I.oc2.net and 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (2.2 sec) belongs to the original domain Purchasedirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 433.8 kB (15%)

Content Size

3.0 MB

After Optimization

2.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Purchasedirect.com main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 45.1 kB

  • Original 53.5 kB
  • After minification 37.6 kB
  • After compression 8.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.9 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 45.1 kB or 84% of the original size.

Image Optimization

-4%

Potential reduce by 110.4 kB

  • Original 2.5 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Purchase Direct images are well optimized though.

JavaScript Optimization

-56%

Potential reduce by 132.6 kB

  • Original 235.6 kB
  • After minification 215.1 kB
  • After compression 102.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 132.6 kB or 56% of the original size.

CSS Optimization

-83%

Potential reduce by 145.6 kB

  • Original 174.9 kB
  • After minification 171.8 kB
  • After compression 29.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Purchasedirect.com needs all CSS files to be minified and compressed as it can save up to 145.6 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (23%)

Requests Now

62

After Optimization

48

  • Images
  • JavaScript
  • CSS

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Purchase Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

purchasedirect.com

purchasedirect.com

9 ms

www.purchasedirect.com

www.purchasedirect.com

2186 ms

bootstrap.min.css

bootstrap.min.css

19 ms

bootstrap-theme.min.css

bootstrap-theme.min.css

31 ms

font-awesome.min.css

font-awesome.min.css

30 ms

stylesheet.css

stylesheet.css

32 ms

modernizr-2.6.1.min.js

modernizr-2.6.1.min.js

35 ms

jquery-2.2.4.min.js

jquery-2.2.4.min.js

83 ms

bootstrap.min.js

bootstrap.min.js

83 ms

jquery.mobile.custom.min.js

jquery.mobile.custom.min.js

82 ms

sharedjsfunctions.js

sharedjsfunctions.js

83 ms

main.js

main.js

151 ms

js

js

153 ms

conversion.js

conversion.js

178 ms

snippet.js

snippet.js

152 ms

or-sd-0140077634135-0782409peb-1L.jpg

or-sd-0140077634135-0782409peb-1L.jpg

128 ms

mov-3600908-1L.jpg

mov-3600908-1L.jpg

139 ms

mov-3600872-1L.jpg

mov-3600872-1L.jpg

142 ms

mov-3600945-1L.jpg

mov-3600945-1L.jpg

141 ms

jenny-je122001001-1L.jpg

jenny-je122001001-1L.jpg

139 ms

edox-83006357brrbrir-1L.jpg

edox-83006357brrbrir-1L.jpg

139 ms

mov-3600829-1L.jpg

mov-3600829-1L.jpg

146 ms

mov-3600258-1L.jpg

mov-3600258-1L.jpg

140 ms

tiffany-tf4192-83158f54-1L.jpg

tiffany-tf4192-83158f54-1L.jpg

141 ms

burb-be4392u-39667352-1L.jpg

burb-be4392u-39667352-1L.jpg

144 ms

versace-ve4418-1088756-1L.jpg

versace-ve4418-1088756-1L.jpg

143 ms

versace-ve4445-gb1-8754-1L.jpg

versace-ve4445-gb1-8754-1L.jpg

145 ms

versace-ve2252-14718763-1L.jpg

versace-ve2252-14718763-1L.jpg

145 ms

burb-be4415u-30018752-1L.jpg

burb-be4415u-30018752-1L.jpg

145 ms

264antbk_1o_2000x2000_whL.jpg

264antbk_1o_2000x2000_whL.jpg

146 ms

264antbl_1o_2000x2000_whL.jpg

264antbl_1o_2000x2000_whL.jpg

145 ms

264antbr_1o_2000x2000_whL.jpg

264antbr_1o_2000x2000_whL.jpg

147 ms

264ant50bk_1o_2000x2000_whL.jpg

264ant50bk_1o_2000x2000_whL.jpg

149 ms

264ant50rd_1o_2000x2000_whL.jpg

264ant50rd_1o_2000x2000_whL.jpg

146 ms

264ant50wh_1o_2000x2000_whL.jpg

264ant50wh_1o_2000x2000_whL.jpg

148 ms

264122cl_1o_2000x2000_whL.jpg

264122cl_1o_2000x2000_whL.jpg

145 ms

264139bkw_1o_2000x2000_whL.jpg

264139bkw_1o_2000x2000_whL.jpg

148 ms

264310_1o_2000x2000_whL.jpg

264310_1o_2000x2000_whL.jpg

175 ms

264906_1o_2000x2000_whL.jpg

264906_1o_2000x2000_whL.jpg

178 ms

264143clhp_1o_2000x2000_whL.jpg

264143clhp_1o_2000x2000_whL.jpg

178 ms

264186bk_1o_2000x2000_whL.jpg

264186bk_1o_2000x2000_whL.jpg

179 ms

264227whcl_1o_2000x2000_whL.jpg

264227whcl_1o_2000x2000_whL.jpg

178 ms

264243rd_1o_2000x2000_whL.jpg

264243rd_1o_2000x2000_whL.jpg

177 ms

264311f150_1L.jpg

264311f150_1L.jpg

177 ms

264311f250_1L.jpg

264311f250_1L.jpg

180 ms

264111clhp_1L.jpg

264111clhp_1L.jpg

180 ms

264157am_1L.jpg

264157am_1L.jpg

179 ms

sale-icon1.png

sale-icon1.png

76 ms

logo.png

logo.png

75 ms

logo2.png

logo2.png

75 ms

titleshopcart.png

titleshopcart.png

76 ms

slider10.jpg

slider10.jpg

94 ms

slider19.jpg

slider19.jpg

93 ms

slider15.jpg

slider15.jpg

95 ms

slider20.jpg

slider20.jpg

95 ms

slider16.jpg

slider16.jpg

96 ms

shopmenswatches1.jpg

shopmenswatches1.jpg

93 ms

shopwomenswatches1.jpg

shopwomenswatches1.jpg

95 ms

paymentmethods.png

paymentmethods.png

96 ms

authorizenetseal.png

authorizenetseal.png

96 ms

top_btn_white.png

top_btn_white.png

97 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

96 ms

analytics.js

analytics.js

101 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

55 ms

68 ms

fbevents.js

fbevents.js

38 ms

Accessibility Review

purchasedirect.com accessibility score

73

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

purchasedirect.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

purchasedirect.com SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Purchasedirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Purchasedirect.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

purchasedirect.com

Open Graph description is not detected on the main page of Purchase Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: